This Week's Show Notes | 11/12/2018 | Higher Ed Parthenon Episode #19

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Brian Chaney to have a conversation about "Storytelling Through Social"

- Meet Brian Chaney, Founder, Smart College Marketing.

- Emotion, Memories and Outcomes in Storytelling.

- How stories help students that think the next step is impossible.

- Prioritizing Your Internal Marketing.

- General Messaging vs. Programmatic Messaging.

- How time and money impact the one-step marketing funnel.

- Tinder Marketing vs. EHarmony Marketing.

- The power of video on a budget.

- Don't look like an "ad" on social, or you become part of the noise.

- Program Marketing First, School Marketing Second.

- What is a lead worth to you?

Links Mentioned in the Show:

- Smart College Marketing - https://www.smartcollegemarketing.com

- Bonjoro - http://www.bonjoro.com

- Bomb Bomb Video - http://www.bombbomb.com

- Many Chat - http://www.manychat.com

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon