This Week's Show Notes | 11/19/2018 | Higher Ed Parthenon Episode #20

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Tim Prusha to have a conversation about "Being Competitive in Your Niche"

- Meet Tim Prusha, President, Little Foxes Marketing.

- How to face the challenge of a smaller recruiting pool.

- Higher Ed Challenges vs Marketing Challenges.

- Marketing Has Changed... From Convincing Students That This is the Right School... To being the First to do it.

- Is your school the vehicle that is getting a student to where they want to be in life.

- Speed is the most important currency.

- Is your website doing it's job correctly?

- The FREE Higher Ed Marketing Plan.

- You're not competing against "every" school. Know your 3-4 that you directly compete against.

 

Links Mentioned in the Show:

- Little Foxes Marketing - https://www.littlefoxesmarketing.com/

- State of Admissions 2018 Annual Report - https://www.nacacnet.org/globalassets/documents/publications/research/2018_soca/soca18.pdf

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon