Higher Levels Tech Sales Podcast

High Ticket and Software/Tech Sales are 2 of the most popular careers on social media in the world.

3 Cold Call Experts break down the modern landscape in 2026

Connor Murray and Eric Finch discuss AI's impact on Sales and specifically tech sales roles

Pipeline generation is broken, and the old GTM playbooks no longer work.

In this episode, Eric talks with Kris Rudeegraap, co-founder and CEO of Sendoso and former Account Executive, about the realities of building pipeline in 2026. From the collapse of single-channel outbound to the rise of AI-driven prospecting, this conversation unpacks what founders and sales reps need to understand to stay competitive.

Kris shares how modern GTM teams are rethinking outbound, where AI adds real leverage versus noise, how the SDR role is evolving, and why relationship-driven selling still matters in an automated world. The discussion also explores multi-channel prospecting, the changing buyer journey, and how reps can retain long-term value as technology accelerates.

This episode is designed for founders, GTM leaders, and frontline sellers who want practical insight into what is actually working right now and what the future of pipeline generation really looks like.

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---Founder Led Sales Training and Support▶https://www.higherlevels.com/founders-course?via=youtube---B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube

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After 10 years in tech, working as both an engineer and in tech sales, I’ve seen firsthand how dramatically this industry has changed and where it’s actually headed next. In this video, I break down the 10 hardest lessons I wish I understood earlier, including why tech careers are exponential, how AI is reshaping work, why your manager matters more than your logo early on, when job hopping helps or hurts, and why so many people quit right before their career really takes off. If you’re considering a tech career, already in one, or thinking long-term about income, optionality, and eventually building something of your own, this is the long-game perspective most people never hear.

In this year-end deep dive, Eric and Connor break down the biggest shifts hitting tech sales in 2026 and what reps and founders must do to stay ahead. Drawing from a decade of experience and thousands of reps coached, they unpack why treating sales like a true system is now the ultimate separator, how AI is creating the biggest skill gap the industry has ever seen, why cold calling is becoming even more important as inboxes explode, and how unstructured SDR teams are getting exposed in a higher-bar hiring market. Whether you're a rep trying to outperform in 2026 or a founder navigating the chaos of AI-driven GTM, this episode gives you the clearest roadmap for what’s changing, what’s not, and how to thrive in the best era of sales we’ve ever seen.

Free 1 hour lecture at the University of South Carolina CSI-ET club (Carolina Sales Institute for Engineering and Technology). Thank you to the University of South Carolina for hosting the Higher Levels team.

Tech sales is one of the highest-paying career paths that most students and career changers have never heard about, and this full 1-hour University of South Carolina lecture breaks it down step-by-step. In this raw, unedited session, Eric Finch explains what tech sales is, how SDR and AE roles work, and the real earning potential from $75K to $300K+. He also dives into why he left engineering for a job that still leveraged his technical background but in a customer facing sales role. You’ll learn how people with engineering, business, or no degree at all are breaking into top companies like Oracle, Palo Alto Networks, Datadog, and more. If you're exploring tech sales or searching for a six-figure career path, this is the definitive beginner’s guide.

B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube

Discover common errors in SDR organizations and how to avoid them with expert sales training, notably the former #1 SDR Manager at Oracle, Connor Murray.

Learn how to go from an entry-level SDR to an enterprise sales rep making $300k+. This career advancement strategies video shares key insights on what it takes to progress in tech sales career. Plus, understand the differences between sdr vs ae and how sales training can significantly impact your b2b sales success.

25+ Custom GPTs Built for Sales (AI Sales Accelerator): https://www.higherlevels.com/ai-sales-accelerator?via=youtube

In this episode, Eric Finch and Connor Murray dive deep into the untapped power of AI for sales, going far beyond the obvious use cases like writing emails or summarizing call notes. They showcase practical GPT workflows that top reps and founders are already using to save hours every week, crush quota, and build internal credibility as the AI expert on their team. From competitor intel and win story centralization to automated CRM notes, account research, and even meeting agenda builders, you will see how to turn AI into a personal sales assistant that works while you sleep. If you have been treating ChatGPT as just a note taker, this episode will completely reset how you think about AI in sales.