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In this episode, I’m breaking down the fitness marketing strategies and business foundations that actually help you attract more clients - from creating offers people want to buy and knowing how to sell them, to building multiple ways for new clients to find you without relying solely on social media.
We’ll talk about referrals, email marketing, your offer suite, systems and automation, knowing your numbers, and the mindset patterns that can get in the way as you grow.
Because successful fitness marketing isn’t about finding one magic strategy or posting more content. It’s about understanding what your business actually needs, creating multiple pathways for people to find you and building the systems to support your growth.
Whether you’re working towards your first 100 fitness clients or you’ve been sitting at the same number for a while, this episode will help you work out what to focus on next.
Mentioned in this episode:
Free Cash + Clients Plan
Not sure what’s actually keeping your business at the same level? Apply for a free 20 minute Cash + Clients Plan for your business and we’ll look at your numbers, offers, marketing and sales to work out what you need to focus on next.
Details Here
Episode 45: Why Marketing Feels Harder Than It Should (And What to Do Instead) Discover how your Human Design profile can give you another lens for thinking about the way you naturally market, connect and grow your business. Listen Here.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
If marketing your business is starting to feel exhausting, frustrating or like one more thing you have to force yourself to do, this episode is for you.
I’m joined by Yvette Mayer, creator of Human Design for Marketing, to talk about why so many women are questioning the way they market their businesses and what to do instead.
Because sometimes marketing feels frustrating simply because you’re putting in the effort and not getting the results.
But is the strategy actually the problem? Are you marketing in a way that doesn’t suit you? Or has “this doesn’t feel aligned anymore” become a very convenient reason to avoid the uncomfortable things that come with greater visibility and growth?
We get into all of it.
We talk about what marketing could look like if social media wasn’t your main strategy, how understanding yourself can help you choose marketing methods that feel more natural and still get results, and how to tell the difference between something genuinely not being right for you and something simply feeling uncomfortable because you’re growing.
We also explore where Human Design can be incredibly useful in marketing and where taking it too literally can turn it into yet another set of rules about what you should and shouldn’t do.
If you’re over your current marketing, don’t throw the whole thing out just yet.
This conversation will help you look at what’s actually not working, what might need to change, and how to build a way of marketing your business that you can actually sustain.
Connect with Yvette on Instagram https://www.instagram.com/yvettemayer_/
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
If your sales have slowed down, your marketing isn’t working like it used to, or your numbers just aren’t where you want them to be, the answer isn’t necessarily to work harder or change ALL the things.
Business has changed. The way people buy has changed. And what got you here might not be what creates your next Higher Month.
In this episode, I’m sharing how to work out what needs to change, what you need to keep doing and how to make the right changes when your results aren’t what you want.
Because the goal isn’t just to have another Higher Month.
It’s knowing how to create them again and again without working more.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
If your income has plateaued, it’s easy to assume you need more leads, better marketing, a new offer or another strategy.
Or you go the other way and decide it must be a mindset block, a fear of being seen or something within you that needs fixing.
But what if you’re trying to fix the wrong problem?
In this episode of the Higher Months Podcast, I’m breaking down how to work out what’s actually keeping your business where it is.
I’ll share two client examples where the women wanted the same thing — more clients and more income — but what needed changing was completely different.
I’ll also walk you through the exact areas I look at when someone’s income hasn’t moved, from how many people are seeing your content and the leads you’re generating, to your offer, sales process, systems and the patterns affecting how consistently you’re doing what works.
Because when you know what the real problem is, you can stop doing ALL the things and focus on what actually needs to change.
Making Higher Months your new normal isn’t about continually doing more.
It’s knowing what actually needs to change and changing it.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
You’ve got the offer, strategy and you're taking action.
So why do you keep finding yourself back at the same income level?
The problem isn't what you're doing. It's what's running underneath it.
In this episode, I’m breaking down the hidden patterns that keep women stuck at the same income even when they're doing everything right.
You’ll learn:
Because the problem often isn’t strategy, it’s your patterns running underneath it.
And once you can see the pattern, you can change it.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
You know what to do. You've got the strategy. You've done the courses. You've hired the coaches.
So why aren't you doing it?
In this episode, I sit down with Hayley Lam to talk about the real reason so many women stay stuck: they've outsourced their power.
We're not talking about mindset hacks or productivity tips. We're talking about what happens when your nervous system no longer feels safe with growth, visibility, or success. When stress becomes your operating system. When you're self-leading from fear instead of clarity.
Hayley breaks down:
This isn't about doing more. It's about reconnecting with yourself so you can finally do what you already know works.
If your income hasn't moved in months despite doing all the "right" things - this episode will show you why.
Connect with Hayley on Instagram.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
READY TO HOLD YOUR NEXT LEVEL? Stop interrupting your momentum and start following through when it matters. Join my free daily coaching audios here.
Ever feel like you’re working harder than ever, following every strategy, but your revenue just… won't budge?
It’s not a strategy problem. It’s a safety problem.
In this episode of Designed for Wealth, we’re decoding the biological mechanism that keeps you stuck at your current income level. Your nervous system’s job isn't to make you rich, it’s to keep you alive. And to your body, the unknown (even that 50k month you’re dreaming of) can feel like a threat.
In this episode, we break down:
Stop letting your subconscious pull you back to the baseline. It’s time to expand your capacity and make your next level your new normal.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
In this episode, I break down the exact loop keeping your business stuck, why your reactions are resetting your results, and how your nervous system is driving your income more than your actions.
We cover:
Once you see the pattern, you can interrupt it. And that’s when your business will grow.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
If your income keeps hitting a level… and then dropping back down - this is why.
It’s the pattern you repeat after things start working.
In this episode, I break down the exact moment you interrupt your momentum and why it keeps happening, even when you’re doing everything “right.”
You can create results. You have a problem holding them.
We go into:
– The shift that happens when things start working and why it costs you momentum
– Why your nervous system pulls you back to what feels “normal”
– The difference between tolerance and real capacity
– How your income is tied to what you can hold without reacting
– The behavioural patterns that keep you stuck at the same level
– What it actually takes for your income to stabilise and scale
If you’re stuck at the same income ceiling, this will show you exactly why so your next level becomes your new normal.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
You open your feed and see it everywhere - clients signing, offers selling, momentum building.
And you start thinking:
What am I missing?
Why isn’t it working for me?
This episode breaks down what’s actually happening in that moment because it’s not your offer, strategy, or your potential.
Inside this episode, we dive into:
- Why a slow week isn’t failure (and what it actually means)
- The pattern that keeps you stuck in stop-start income cycles
- Why most women interrupt momentum right before it starts working
- The difference between reacting emotionally vs leading from data
- What consistent $10k–$50k months actually require behind the scenes
If you keep pulling back, changing direction, and questioning everything the moment it goes quiet… you reset the very momentum you’re trying to build.
This episode will show you how to stop doing that.
And how to start creating income that actually sticks.
Ready to Take Your Fitness Business to the Next Level?
How To Double Your Fitness Business (Without Working More Hours)
In this FREE live workshop, I’ll show you what I look for when a fitness business gets stuck, how to spot what’s REALLY holding yours back and where to focus first to attract more clients, create consistent higher income months and grow without working more hours.
Higher Months
You’ve built a successful fitness business, but something is keeping you at the same level. My thing? Seeing what you can’t see when you’re too close to your business. Whether it’s your marketing, sales, systems or patterns keeping you stuck, I help you identify what’s REALLY going on, what needs to change and where to focus first, so you can create consistent higher income months and more freedom to enjoy your success.
$25 Ultimate Fitness Business Bundle
Get instant access to 19 courses on marketing, sales and retention, plus proven templates, systems and resources to help you attract more clients, keep them longer and add an extra $10K+ a month.
From the publisher's feed
After 25+ years in the fitness industry and helping more than 2,000 women grow their businesses, I’ve seen a LOT of what works, what doesn’t, and what it actually takes to build, grow and sustain a…
Higher Months is the podcast for women in fitness who want more clients, more income and a business that doesn’t require them to be constantly online, posting or working more to grow.
We talk fitness marketing, sales, offers, pricing, lead generation, systems, automation and the mindset and patterns that can keep your business at the same level.
Because the answer isn’t always more leads, throwing more money ar ads, more content or another marketing strategy.
Your offer might be the problem. You could have plenty of leads but low sales conversions. Your marketing might not be creating enough demand, your systems might not support your growth, or you might know exactly what to do but something keeps getting in the way of actually doing it.
The hardest part is often working out what actually needs to change.
That’s what we do here.
I’ll share what I’ve learned from 25+ years in the fitness industry to help you understand what your business needs next, build multiple ways for clients to find you, create more consistent income and put the systems in place so your business can keep growing without needing more and more of you.
Because one great month isn’t the goal.
Making Higher Months your new normal is.

16,623 Listeners