In this empowering in-person conversation, Rebecca Cafiero is joined by habits expert, bestselling author, and former tech executive Alessia Citro to unpack the truth behind habit formation and how to build a life that actually supports the woman you’re becoming.

Alessia shares her deeply personal journey from burnout and overachievement to the creation of her Higher Self Habits method, designed specifically for high-performing women craving alignment, energy, and meaning.

Through science-backed insight and feminine wisdom, this episode reveals why rigid routines don’t work—and how to design habits that do. If you’re ready to close the gap between who you are and who you know you’re meant to be, this episode is your roadmap.

  What You’ll Learn in This Episode:

• How Alessia's personal burnout became the catalyst for redefining success

• Why habits are the “invisible architecture” of identity

• The ACTS method: Ambition, Capability, Trigger, Satisfaction

• How to sync your routines with your feminine energy cycles

• Real-world tips for eliminating friction and making success easier

• The surprising power of celebration, visualization, and community

• Why flexible routines create consistency (especially for moms!)

    Notable Quotes:

“Habits are the invisible architecture of our lives.” – Alessia Citro

“If you cannot get yourself to do a behavior, ask yourself WTF: Where’s The Friction?” – Rebecca Cafiero

“Your identity should create your habits. Who are you identifying as, and are you acting as them?” – Alessia Citro

“You cannot read the label from inside the jar.” – Alessia Citro

  Resources Mentioned:

• Alessia’s book: Higher Self Habits

• ACTS Framework (Ambition, Capability, Trigger, Satisfaction)

• Free Guides & Visualization Tools → alessiacitro.com/gift

• Atomic Habits, Tiny Habits, The Power of Habit, High Performance Habits

• Five Minute Journal, sauna blanket, Stanley Cup (habit stacking tools)

• Happier podcast by Gretchen Rubin

• The Balanced Blueprint: https://bit.ly/rebeccasbalanceblueprint

  Action Steps for Listeners:

• Audit your current habits—are they aligned with the life you desire?

• Apply Alessia’s ACTS framework to build sustainable, joy-filled routines

• Give yourself permission to evolve with your natural energy rhythms

• Eliminate friction by preparing in advance and designing with intention

• Surround yourself with people who embody the habits you’re building