Higher Voltage

In this bonus episode of the Hashtag HigherEd Podcast, marketing professionals from Temple University, The University of Pennsylvania Wharton School of Business, Peddie School, and Lehigh University discuss branding in higher education, the biggest shift in education marketing over the past decade, the importance of meeting students where they are, why brand ambassadors are the key to marketing authenticity, and more.

This audio is from a 2017 Philly Tech Week event hosted by eCity Interactive, titled "Digital's New Role in Education Marketing."

David Boardman, dean of the Lew Klein School of Media and Communication at Temple University, is no stranger to balancing the personal with the professional on social media. As former Executive Editor and Senior Vice President of The Seattle Times, Boardman was an early adopter of Twitter, using the platform to gather information and broadcast breaking news.

In this episode, Dean Boardman talks about the benefits of staying socially engaged as dean, how he’s used Twitter as a tool for recruitment, and what advice he would give other academic administrators considering incorporating social media as part of their professional lives.

David Boardman, dean of the Lew Klein School of Media and Communication at Temple University, is no stranger to balancing the personal with the professional on social media. As former Executive Editor and Senior Vice President of The Seattle Times, Boardman was an early adopter of Twitter, using the platform to gather information and broadcast breaking news.

In this episode, Dean Boardman talks about the benefits of staying socially engaged as dean, how he’s used Twitter as a tool for recruitment, and what advice he would give other academic administrators considering incorporating social media as part of their professional lives.

Michelle Bartonico, Director of Marketing & Communications at Trinity University, shares how Trinity University is using brand ambassador kits, online and offline, to provide brand swag, facts and figures, and digital assets to alumni, staff, faculty, and students.

Michelle shares how the idea of digital and tangible ambassador kits came to be at Trinity, the hidden benefit to Trinity’s process of requesting an ambassador kit, and how Trinity is using user-generated content and social media takeovers to extend the impact of their influencer marketing.

Michelle Bartonico, Director of Marketing & Communications at Trinity University, shares how Trinity University is using brand ambassador kits, online and offline, to provide brand swag, facts and figures, and digital assets to alumni, staff, faculty, and students.

Michelle shares how the idea of digital and tangible ambassador kits came to be at Trinity, the hidden benefit to Trinity’s process of requesting an ambassador kit, and how Trinity is using user-generated content and social media takeovers to extend the impact of their influencer marketing.

Adam Castro, Vice President of Enrollment Management at Bloomfield College, joins the Hashtag Higher Ed podcast to discuss the three biggest changes in enrollment management since he joined the profession, why and how students and parents have become much more empowered in choosing a college, the surprising new inquiry form that Bloomfield College prospective students are using, and more.

Adam Castro, Vice President of Enrollment Management at Bloomfield College, joins the Hashtag Higher Ed podcast to discuss the three biggest changes in enrollment management since he joined the profession, why and how students and parents have become much more empowered in choosing a college, the surprising new inquiry form that Bloomfield College prospective students are using, and more.

Eva Kubu, Fairy Job Mother and Director of Career Services at Princeton University, joins the Hashtag Higher Ed podcast to talk about Princeton University's Social Media Day, a “campus-wide professional development conference designed to bring together the entire community.”

Eva Kubu, Fairy Job Mother and Director of Career Services at Princeton University, joins the Hashtag Higher Ed podcast to talk about Princeton University's Social Media Day, a “campus-wide professional development conference designed to bring together the entire community.”

Gina Benigno, a Video Production Manager at Temple University, joins the Hashtag Higher Ed Podcast to discuss the rise of video marketing, how Temple addresses annual events in new ways to consistently engage its audience, the key to creating authentic video content, and how schools can invest in video marketing without breaking the bank.