I interview Ryan Cohen, co-founder of Volair Pickleball, pickleball gear brand co-founded with pro Julian Arnold. Having known Julian since high school and always finding himself generating ideas and pursuing them, it was a no-brainer that he'd eventually start a business in the pickleball space, especially after falling in love with it in 2020. He talks about how his business acumen is translating to finding opportunities in pickleball, resulting in improved management and treatment of players and developing the highest commission ambassador program.  

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0:00 Intro with Ryan Cohen 

00:27 Background 

10:54 Family business 

17:31 Transition to entrepreneurship 

22:32 Ideas that failed 

28:40 Choosing ideas 

31:36 Andiamo push button 

34:05 Prioritizing focus 

39:14 Julian Arnold signature paddle

42:00 What is missing 

48:00 Doing things differently 

55:00 Volair ambassador program  

01:01:00 Last words

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Volair is on a mission to create the best pickleball gear on the market. We’re dedicated to providing you industry-leading technology and premium quality in all our products.

We don’t settle for good enough. We're raising the bar because your equipment should support you in taking your game to the next level.

We’re built for the bold. Stand out, be different, be loud, be the wild card. Let your game do the talking, and let Volair put a (!) at the end of it. Andiamo!

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See additional content at https://www.youtube.com/@buildingpickleball

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