Today's episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful creative teams. Tifenn Dano Kwan is the CMO of Amplitude and shares how to implement a potent Product-led Growth motion. Melissa Rosenthal is the Chief Marketing Officer at Insight Timer and discusses how to strategically use humor in B2B product marketing. Melissa Wright is the CSO and CMO of American Pacific Mortgage and discusses the impact of leading your team through radical generosity. Sydney Sloan is the first-ever CMO of Drata and shared the Five-part Alignment Framework for market evaluation and why segmentation is a critical part of any marketing strategy.

Jill Kellett's Links:

• Full Episode: http://revenuedrivencmo.com/how-to-build-your-creative-team-with-jill-kellett-vice-president-of-product-marketing-at-root-insurance

• LinkedIn: https://www.linkedin.com/in/jill-kellett/

• Personal Website: https://jillkellett.com/

• Root Website: https://www.joinroot.com/

Tifenn Dano Kwan's Links:

• Full Episode: http://revenuedrivencmo.com/how-to-make-your-plg-motion-pack-a-punch-with-tifenn-dano-kwan-cmo-of-amplitude

• LinkedIn: https://www.linkedin.com/in/tifenndano/

• Amplitude Website: https://amplitude.com/

Melissa Rosenthal Links:

• Full Episode: http://revenuedrivencmo.com/humanizing-b2b-marketing-with-humor-with-melissa-rosenthal-cmo-of-insight-timer

• LinkedIn: https://www.linkedin.com/in/melissarosenthal5/

• Insight Timer Website: https://insighttimer.com/

Melissa Wright Links:

• Full Episode: http://revenuedrivencmo.com/leading-with-radical-generosity-with-melissa-wright-cso-and-cmo-of-american-pacific-mortgage

• LinkedIn: https://www.linkedin.com/in/melissa-wright-b70bb58/

• American Pacific Mortgage Website: https://www.apmortgage.com/

Sydney Sloan Links:

• Full Episode: http://revenuedrivencmo.com/the-5-part-marketing-alignment-framework-with-sydney-sloan-cmo-of-drata

• LinkedIn: https://www.linkedin.com/in/sydsloan/

• Twitter: https://twitter.com/sydsloan

• Drata Website: https://drata.com/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/xMbEe-g3mCg

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/