Guest host Rodney Sexton interviews Hilary Gentile, McCann Health Global Chief Strategy Officer, to discuss her new book, Brand Plan Rx. Topics include what it takes to deliver a good brand plan, why working in pharma is so challenging, and a little “yes, and” improv.
 

<a href='https://www.amazon.com/Brand-Plan-Rx-Marketers-Building/dp/1774581035'>Brand Plan Rx is available at Amazon.com</a>
 

<a href='https://www.brandplanrx.com'>Learn more about Brand Plan Rx</a>

Guest host Rodney Sexton interviews Hilary Gentile, McCann Health Global Chief Strategy Officer, to discuss her new book, Brand Plan Rx. Topics include what it takes to deliver a good brand plan, why working in pharma is so challenging, and a little “yes, and” improv. Brand Plan Rx is available at Amazon.com Learn more about Brand Plan Rx

Guest host Rodney Sexton interviews Hilary Gentile, McCann Health Global Chief Strategy Officer, to discuss her new book, Brand Plan Rx. Topics include what it takes to deliver a good brand plan, why working in pharma is so challenging, and a little “yes, and” improv.
&nbsp;

<a href="https://www.amazon.com/Brand-Plan-Rx-Marketers-Building/dp/1774581035" rel="noopener noreferrer">Brand Plan Rx is available at Amazon.com</a>
&nbsp;

<a href="https://www.brandplanrx.com" rel="noopener noreferrer">Learn more about Brand Plan Rx</a>

Hilary Gentile Discusses Her New Book

The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking.

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Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.

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The official podcast of McCann Health. An opportunity to connect across disciplines, companies, and countries in our mutual pursuit of endless truth-seeking. --- Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.

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Hilary Gentile Discusses Her New Book

Hilary Gentile Discusses Her New Book