About Hilary Swan: Hilary Swan, founder of Rebel Scout Consulting, has spent 16 years working for global sales organizations and has carried the bag, launched new products, led sales teams, and simply knows what good looks like and how to get you there.

Every step of the way Hilary has had a burning to feed her entrepreneurial spirit and coveted passion to develop people to win but didn’t quit dial how to share her wealth of knowledge and expertise, until now.  As founder and principal consultant, Hilary has had the honor of supporting over 35 companies in the past 3 years and contributed to millions of growth for these businesses.

In this episode, Dan and Hilary Swan discuss:

• The role of fractional sales leadership in modern businesses
• The importance of consultative selling in building long-term relationships
• Common difficulties founders face when trying to effectively sell their products
• Utilizing professional networks strategically for business growth

Key Takeaways:

• Fractional sales leadership provides small businesses and startups with access to high-level sales expertise without the cost of a full-time executive, offering hands-on guidance in strategy, sales process development, and team management to drive measurable revenue growth.
• Many salespeople and entrepreneurs mistake social selling—friendly conversations and networking—for actual selling, but unless they can effectively communicate value, address pain points, and guide prospects toward a purchasing decision, their efforts will not lead to closed deals.
• Founders who struggle with sales often focus too much on perfecting their product rather than learning how to price, position, and pitch it effectively, leading to missed opportunities and slow business growth despite having something valuable to offer.
• Hiring the wrong salesperson can set a business back significantly, which is why evaluating a candidate’s ability to engage, listen, and build trust within the first 30 seconds of an interview is critical, as it reflects how they will perform in actual sales conversations. 

"Think about everybody you're interacting with—they have a full-time job to do, and even though they may be a buyer or decision-maker, it doesn’t mean that they even necessarily know how to buy." — Hilary Swan

Connect with Hilary Swan: 

Website: https://www.rebelscout.co/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/hilarynswan/

Connect with Dan Hollis: 

Website: www.themagicofselling.net

Email: [email protected]

Business Number: 973-862-8331

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