What if your greatest profit accelerator is already inside your organization?

In this episode of Hire Smarter, Tony Misura sits down with April Murray, Fractional CFO, to explore a powerful truth:

When finance and sales teams truly join forces, profitability accelerates.

This conversation goes beyond theory.

Tony and April unpack:

• Why financial acumen is the scoreboard of every business

• The tension that often exists between sales and finance

• The financial metrics every sales leader should understand

• How CFOs can become true strategic partners, not just scorekeepers

• Why the best finance leaders are measured by their operational impact

April shares lessons from her background in manufacturing, Lean Six Sigma, and growing up in a family-owned restaurant that shaped her belief in voice of the customer and cross-functional collaboration.

If you lead a sales team, finance function, or business unit, this episode will challenge how you think about profit, cash, margin, forecasting, and partnership.

The companies that win are not the ones with the best silos.

They are the ones with the best alignment.

Reach out to learn more: [email protected]

www.misuragroup.com

The latest episode of Hire Smarter with Tony Misura takes a deep dive into one of the most important leadership challenges facing today's building materials industry: how multi-generational companies evolve beyond traditional owner-operator models to meet the demands of a modern workforce and competitive marketplace.

In this episode, Tony sits down with Bryan Mellick, CEO of Ward Lumber in upstate New York. Bryan has led three companies founded in the 1800s, including Ward Lumber, which recently completed a remarkable transformation—from a fourth-generation, family-owned dealer into a worker-owned cooperative. The conversation offers a rare look at how legacy organizations can balance history with forward-thinking leadership.

Together, they explore key issues shaping leadership in the LBM sector:

• Why top-down leadership structures are increasingly strained in today's labor environment

• How technology, generational shifts, and the rise of the "influence mindset" are changing what employees seek from work and leadership

• The differences between ESOPs and worker co-ops, and how cooperative ownership can align incentives from frontline associates to senior leadership

• Practical strategies for moving from control to empowerment, including coaching future leaders, pushing decisions closer to the front line, and developing a bias for action

• Using financial transparency to strengthen performance, through open-book management, project-based accounting, and disciplined trade-off analysis to protect margins

For owners and executives navigating succession planning, cultural evolution, workforce engagement, or operational scalability, this discussion delivers pragmatic insights grounded in real-world experience.

Tony Misura sits down with Chris Beard, Building Products Research Director at John Burns Research and Consulting, for a comprehensive look at what's really happening in housing and building materials markets heading into 2026.

Chris breaks down the numbers that matter: why single-family starts are down mid-single digits while multifamily is strengthening, what the "magic" 5.5% mortgage rate means for buyer behavior, and why production builders are willing to pay a $130 premium per thousand board feet for Canadian lumber despite new tariffs.

From the "wall of wood" created by preemptive inventory builds to the lock-in effect keeping 72% of homeowners in sub-5% mortgages, this episode cuts through the uncertainty of 2025's policy-driven volatility. Chris shares bullish forecasts through 2034 based on demographic trends, explains why the remodeling market could see major tailwinds from falling HELOC rates, and offers practical advice on building localized market dashboards.

Whether you're a dealer, distributor, manufacturer, or builder planning your 2026 strategy, this conversation provides the data-driven insights you need to navigate labor shortages, tariff impacts, and regional market variations.

Key Topics: Mortgage rates, Canadian lumber tariffs, household formation trends, multifamily construction, labor inflation, existing home sales, remodeling market opportunities, and regional market forecasting.

Guest: Chris Beard, Building Products Research Director, John Burns Research and Consulting

Length: 46 minutes

In this episode, Tony sits down with Rory O'Neill of Rory Thomas Productions, a longtime friend and expert in video storytelling. They discuss the real value of video in talent and customer attraction, the common pitfalls companies face when creating content, and how to capture the genuine, compelling stories that resonate with both customers and candidates.

From building comfort on camera to identifying what makes a company truly unique, this conversation is packed with insight for leaders ready to level up their brand and recruitment efforts through video.

🎬 Don't miss this milestone episode of Hire Smarter!

VIDEO Podcast here: https://vimeo.com/1092601853

Rory O'Neill

Click Here To Reach Out to Rory O'Neill

Hire Smarter Podcast: Land Banking, Risk Mitigation, and Government Policies Shaping the Housing Market Join industry expert John Burns as he explores the evolving landscape of the housing market. In this episode, John breaks down the significance of land banking, risk mitigation strategies for builders, and the lasting effects of government policies like Dodd-Frank. Tune in for valuable insights on how these factors are shaping the future of homebuilding and real estate. Listen now and stay ahead of the curve in today's dynamic housing market.

In the latest episode of Hire Smarter, Tony Misura talks with Joe Page, founder and CEO of Tamarack Software, about his innovative approach to modernizing the wood products industry. Tamarack is building an integrated operating system for sawmills to address the complex, fragmented nature of the industry. Joe explains how the company, despite lacking prior experience in the field, began with hands-on collaboration with sawmills like RSG Forest Products, uncovering inefficiencies and creating a system that automates and streamlines processes. With a focus on improving workflows from landowners to homebuilders, Tamarack has already garnered impressive adoption, with 15 sawmills onboard in just two years. The platform's ability to reduce tasks that once took hours to mere seconds is driving automation, data-sharing, and optimization across the entire supply chain, making the future of the lumber industry more connected and efficient.

In the latest episode of Hire Smarter™, Michael Collins shares insights into his journey in the building products industry and investment banking, emphasizing a strategic focus on large, fragmented markets ripe for acquisition. He highlights the significance of sustainable EBITDA in business valuations, urging listeners to steer clear of one-time or non-recurring items that could skew buyer perceptions. Collins also underscores the importance of succession planning and retaining key management talent during ownership transitions, as well as the competitive edge and higher margins that installation and service offerings can provide. Additionally, he discusses the transformative impact of technology adoption and the necessity of fully integrated ERP systems to maximize business value.

Cody Nuernberg, President of BLD Connection, outlines the advantages of joining the association. He emphasizes the benefits of networking, educational opportunities, and the diverse program services provided. Cody also highlights the association's role in legislative advocacy, addressing current issues like credit card fees and potential changes to crane regulations. He underscores the cost-effectiveness of membership and the importance of effective communication to keep members informed. Cody invites non-members to experience these benefits firsthand and notes the growing impact of technology on the industry, stressing the need to embrace innovation to remain competitive.

In the latest episode of "Hire Smarter," we explore how LBM industry leaders can transform their hiring practices and career decisions by leveraging innovative technology to improve estimating processes. The episode highlights the challenges LBM dealers face with estimating and how the groundbreaking Paradigm technology addresses these issues. Paradigm enables a significant boost in estimating capacity and accuracy, streamlining bids to be completed in just 5-7 days while allowing estimators to focus on customization. Join us as we speak with Paradigm's Vice President of Sales and Marketing, Ted Nafzger, and Account Executive, Chase Hackner, to uncover how this technology can enhance sales, efficiency, and talent retention, ultimately revolutionizing your business operations.

Our guests today are Jack Laverty and Larry Noble from World Vision, an organization that focuses on providing relief and development to underserved communities. They discuss the organizations evolution from typical NGO to solution-based provider for corporations, offering product donation solutions and addressing issues such as obsolete inventory and employee engagement. They highlight World Vision's impact both internationally and domestically, with a focus on helping communities lift themselves out of poverty.

file:///C:/Users/Taylor_B/Downloads/Ep%2032%20Hire%20Smarter%20-%20World%20Visions%20Transcript.html