In the past two years, it has become more difficult to hire people, particularly in office-type jobs and ones that will mesh into the company culture. Flexibility to allow a mixture of office and work from home type work may broaden out the criteria to make it easier to find the right people who would otherwise work well within the organization. What delivers results are finding people based on their personality first rather than their experience; those who are motivated and have the drive to achieve goals, learn, and adapt. The personality that aligns with your culture is ultimately a better long-term fit than someone with 20 years of experience and neither fit nor motivation.

Good employees with drive, motivation and ambition can be more easily trained even if they lack the experience of other candidates. More times than not, they can learn the skills you need for the company faster, and grow enmeshed into your company. This results in a quicker turnaround time from hiring and training, to being a valuable and productive member of the team within 2 or 3 weeks.

Brand awareness is key to attract these sorts of passionate and driven employees. You are not just competing against competitors for business but also for talent, and if you do not stand out in such a way that brings talent to your door, you are losing twice over. Video content especially stands out because it shows prospective employees what the company culture will be like, what to expect, and insert themselves into an average work day. This is great to get them in the door, but to keep them you also need to stay competitive with pay or benefits - after all, all work and no pay makes employees go away. In today’s work environment also has the balance of remote work and in-person work schedules can be just the thing to encourage otherwise motivated and talented individuals to work for you despite their family and living situations.

Now comes the important part of getting employees to work the right way and assigning them productive tasks. For your in house marketing team, figure out what tasks can be done internally, and which tasks can be outsourced to lessen their workload. Having a more focused workload for your team not only helps to convert prospects to sales more efficiently, it also saves money and lessens your workload for more pressing tasks. The same goes for those on the sales teams; they need to be hunters constantly looking for new sales to add revenue for the company. If they are at the office managing accounts and not able to laser focus on the work that is productive to their given role, it may be indicative that the support team connected to their tasks is not sending them enough new accounts to add in. Having certain steps in the sales process broken up and managed by specialized individuals on your team allows everyone to focus on their role and keep the machine well oiled and flowing.

When you are having issues with generating leads or your team is split up on different tasks, that’s an indicator to bring in outside help from industrial marketing agencies, like MFG Tribe. If you would like to know more, visit our website and schedule a call with our marketing experts today to see how partnering with us can help you better reach your goals!

#industrialmarketing #recruiting #marketingteam  

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