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In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kaitlin Lutz, founder of NewCrew. 

Kaitlin Lutz has some startling information, by 2031, 41% of the construction industry will be retired. Recruiting is way below the replacement rate. While this isn’t a stat about the green industry, the fact remains that we too will see a dramatic increase in retirements over the next decade. Company owners are already struggling to find new workers but are attempting to recruit employees the same way they always have been. Kaitlin points out that the new entrants to the labor force are from a very different generation than before. It’s not that Gen-Z isn’t motivated; they’re simply motivated by different values. She urges leaders in the Green Industry to change their approach towards recruiting. Gen-Z is out there and hungry for work. We just need to speak their language.