Green Industry Perspectives

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Welcome to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Eva Monheim to the show!

Eva has tremendous roots in the Green Industry. Eastern European grandparents taught her gardening and a love of the forest; she taught at a major university and now one of the country's premier gardens; now she co-hosts an award-winning podcast for those who love trees.

This episode is a bit different. Eva shares some of her stories and her passion for plants. She also shares a different definition of "success" with us and talks about why enthusiasm for plants and the work set you up for true success in the industry.

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Email Eva: [email protected]
Visit Eva's Website
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Check Out Eva's Book "Shrubs and Hedges"
Visit the Plant a Trillion Trees Podcast Website
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Visit the Verdant Earth Educators' Website
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Coultas to the show! 

Seeing a gap in the market regarding the level of service offered, Jason started Huckleberry Enterprises in 2022. They've grown and scaled quickly, hitting 3.5 million in revenue in just two years. 

This conversation is packed with practical examples from our industry and others explaining his ideas. Jason offers vivid, relatable examples of his talking points that you will easily connect with. 

In this episode, Jason shares why prioritizing service over profit, a commitment to your staff, and the ability to scale are the keys to Green Industry success. 

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Visit the Huckleberry Enterprises Website
Connect with Jason on LinkedIn
Follow Huckleberry Enterprises on LinkedIn
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Herz to the show!

Coming up through the ranks from a nationally recognized commercial maintenance company, Jason got his first introduction to the landscape industry. Like so many of us, he's found it to be a place that rewards those willing to work hard.

Today, Jason owns a startup Tree Care company called JH Arbor Care and is a brand ambassador for MitoGrow, a natural product that increases mycorrhizal growth and decreases the need for fertilizers. 

In this episode, Jason shares why having core values, systems and processes, and strong leadership are the keys to Green Industry success. 

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PHC Webinar with John Snow, BCMA

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Follow Jason on LinkedIn
Join the Arbor Care LinkedIn Group
Visit the Mitogrow Website
Email Jason: [email protected]
Follow Jason on Instagram

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Semko to the show! 

Chris started in the Green Industry after college and worked for a small landscaping company. He moved on to a large commercial landscaping company in Florida and started in the field, eventually working his way up to Account Management, Branch Manager and eventually the General Manager role at his current company. He's truly a living, breathing example of how hard work is rewarded in the Green Industry. 

In this episode, Chris gets into why partnerships are critical, why integrity matters, and why open-book management sets a business up for success in the Green Industry. 

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PHC Webinar with John Snow, BCMA

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Visit the Top Notch Lawn Care Website
Email Chris: [email protected]
Connect with Chris on LinkedIn
Call or Text Chris: (863) 267-1702

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jeremy Talboy to the show! 

Jeremy took a very different path to the Green Industry. Many of us backed our way into it accidentally, thinking it might be a temporary job until we found something "better." For Jeremy, he started his company on purpose; he wanted to be a business owner, and saw the Green Industry as a path to that dream. 

In this episode, Jeremy shares a lot about how his company, North Georgia Landscape Management, became what it is today. He also shares three critical insights for success: being highly organized, having great teamwork, and knowing your differentiation in the marketplace. 

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PHC Webinar with John Snow, BCMA

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Visit the North Georgia Landscape Management (NGLM) Website
Visit the Haven Outdoors Website
Follow NGLM on Instagram
Follow Jeremy on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Anita Palmer to the show! 

Anita brings over 30 years of Green Industry experience to the conversation. Starting out selling lawn care door-to-door, she quickly moved into management roles. Now as the CRO of Sperber Landscape Companies, 

In this episode, Anita shares why authentic leadership from the top, a strong work ethic, and a willingness to evolve are the roots of success in the Green Industry. 

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PHC Webinar with John Snow, BCMA

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Visit the Sperber Landscape Companies Website
Email Anita: [email protected]
Follow Sperber Landscape Companies on LinkedIn
Follow Sperber Landscape Companies on Instagram
Follow Sperber Landscape Companies on Facebook

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Theresa Smith to the show! 

Theresa started working in the family business after college, unsure if the Green Industry would be her "forever" career. But it didn't take long for her to discover a passion for the people she worked alongside. She also developed a deep commitment to their mission of providing more natural alternatives to traditional lawn care. 

While she started as a marketing coordinator for NaturaLawn of America, she has legitimately worked her way into a Vice President's role; she oversees corporate strategy, vendor relationships, and marketing. 

In this episode, Theresa shares why a company's ability to focus on their core offerings, service and servant leadership, and a commitment to innovating are what define success in the Green Industry. 

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PHC Webinar with John Snow, BCMA

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Visit the NaturaLawn Website
Email Theresa: [email protected]
Follow Theresa on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Steven Cohen to the show! 

Having hard work modeled for him by family and neighbors, Steven developed a love for the trades at a young age. Now, he's the owner of BCLS Landscape Services and Principal at GreenMark Consulting Group, helping other business owners learn to level up their results. 

And what are the keys to "leveling up" your business? In this episode, Steven shares how a defined mission, vision and core values give you an edge; why clearly articulated systems and processes are vital; and why your "organizational mindset" married with top talent is the secret sauce that helps you win more often. 

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PHC Webinar with John Snow, BCMA

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Follow Steven on LinkedIn
Visit The GreenMark Consulting Group Website
Visit the BCLS Landscape Services Website

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Welcome back! In this episode, Jay Worth welcomes John Snow back to the show!

Board-Certified Master Arborist and owner of Tree Check-Up, John has decades of experience working with tree companies and directly with customers. In this episode, we discussed the importance of partnerships.

John shares why your relationships with your vendors matter, why volunteering is paramount, and why partnering with your customers is crucial to succeeding in the Green Industry.

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Follow John on LinkedIn
Visit the Tree Check-Up Website
Listen to John's Previous Episode on Green Industry Perspectives

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Puryear to the show!

The Puryear family started their business in 1991 on a family farm. But the business didn't take off until after 2015; a stress-induced heart attack made him re-evaluate many parts of the business, including his own involvement. Since that epiphany and John's reassessment of his role in the business, they've grown by nearly 150%. 

During this episode, John shares why hiring and empowering the right people, an open book management style, and a commitment to doing the right thing are the key principles you need to succeed in the Green Industry. 

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PHC Webinar with John Snow, BCMA

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Visit the Puryear Farms Website
Email John: [email protected]
Call John: (615) 405-5993
Read about Puryear Farms' transformation in Lawn & Landscape Magazine