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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Drake to the show!

Ryan started working in the family business as a little kid, so he's literally grown up in the industry. After college, he went to work for a national tree care firm. The Green Industry is in his blood.

After returning to the family business and spending many years in the field, Ryan earned his way into a senior-level leadership role at the family business, JFD Landscapes.

In this episode, Ryan shares why being people-focused, having simple SOPs, and knowing your numbers give you an edge in the Green Industry.

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Visit the JFD Landscapes Website
Email Ryan: [email protected]

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Hannah Lewis to the show!

Hannah's Green Industry experiences are actually in the non-profit sector. She works for an organization called Renewing the Countryside. But she's also an internationally published author of a book called "Mini-Forest Revolution: Using the Miyawaki Method to Rapidly Rewild the World." It's been translated into multiple languages (including Dr. Akira Miyawaki's native Japanese). 

Hannah has also been a speaker at the International Miyawaki Symposium in Japan and the American Society of Landscape Architects (ASLA) national conference in the past year. She's recognized as one of the world's leading experts in planting and propagating miniature forests. 

In this episode, Hannah shares her insights into what Green Industry businesses can do to be more sustainable: cultivate relationships to source plant material locally, identify the segment of your market that is interested in sustainable practices, and care enough about the environment to balance healthy practices with profitability. 

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Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Jeff Hempel to the show!

Like many of us, Jeff found himself in a career he wasn't happy with and made a change. Unlike many in the Green Industry, Jeff left several years of running his own business in a completely different industry to come to the "green" side. 

In this episode, Jeff shares why fine-tuning your bidding, finding people who excel where you don't, and consistency of service delivery are the keys to succeeding in the Green Industry. 

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Visit the Leaf Tree Services Website
Email Jeff: [email protected]
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Basil Camu to the show!

After running Leaf & Limb, the largest privately owned Tree Care company in North Carolina, Basil had a bit of a personal revelation: he did not want to perform tree removals any longer.

Listen to this fascinating episode where Basil shares his definition of success: doing what's good for the planet, people, and profit (in that order). He calls it the "triple bottom line" that Leaf & Limb strives for.

He also shares how to ensure you hit that "triple bottom line:" pursuing a purpose that matters, measuring success using something besides dollars, and constantly working to improve.

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Get a FREE copy of Basil's book: From Wasteland to Wonder
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Hudson to the show!

People usually take one of two paths into the Green Industry; they either discover it by accident or were raised working alongside someone who does it. Ryan falls into the latter category; he worked alongside his father in the family company starting at about eight years old and took over the company while he was in high school. 

After studying to become a forensic accountant, Ryan realized while he enjoyed accounting, he really loved the Green Industry. Today Ryan is the General Manager for the Tampa, Florida branch of Baker Commercial Landscaping, a company that's been around for more than 30 years. 

In this episode, Ryan shares why excellent communication, great company culture, and being intentional with planning for the future are keys to success in the Green Industry.

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Visit the Baker Commercial Landscaping Website
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Email Ryan: [email protected]
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Seargeant to the show!

Scott's work has literally taken him internationally. He has not only worked in many places across the US, but he's been called in to share his tree care expertise on projects in both Canada and Mexico. In addition, Scott has traveled across the US on a book tour to promote his work on a book he wrote regarding allergies and trees. 

Scott joins the show and shares from his decades of experience why showing up on time, fulfilling the contract with some "extras" built in, and learning from and leaning into your network are the keys to becoming successful in the Green Industry. 

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Visit the Seargeant Landscape & Arboriculture Website
Email Scott: [email protected]
Call Scott: (559) 799-8805
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Edward Morrow to the show!

Growing up on a farm instilled Edward's love of the outdoors from a young age. He was encouraged to learn another skill, so he studied and tried to earn his credentials as an accountant. But the trees kept calling him back. 

A creative by nature, Edward realized that there was a gap he could help bridge; many tree care company owners were passionate about their craft but didn't necessarily know best business practices. Eager to help but realizing that finances can quickly become dull, he created a fictional universe of tree care professionals incorporating these business practices. The book series is called Tree S.T.A.R.S., and you can find it on Amazon.

Edward also consults with many tree care companies about business development and speaks to communities about trees' important role in the ecosystem. 

Edward joins the show to share the keys to success from his time as a TRAQ arborist, author, and business consultant: building skills, investing in relationships, and developing great systems and processes.

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Mario Cambardella to the show!

With a Bachelor's degree in Landscape Architecture and Master's degree in Urban Planning, Mario comes with some serious classroom chops. 

But that doesn't mean he's never gotten his hands dirty; Mario started with Valley Crest (now Brightview) and worked his way up to management before becoming Atlanta's (and America's) first Urban Agriculture Director, addressing the problem of "food deserts" in an urban environment. 

Now Mario runs Scapify, a software platform that connects growers to landscape companies directly. This ensures that growers get quality plant material in the ground faster than relying on a "middle man" like a nursery. 

In this episode, Mario shares why defining success, planning for that success, and determining the intersection of passion, experience, inheritance, and best contributions ensure you succeed in the Green Industry. 

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Visit the Scapify Website
Email Mario: [email protected]
Follow Scapify on LinkedIn
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Visit the Georgia Green Industry Association Website

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Naomi Zurcher to the show!

Naomi has an amazing story. She grew up in New York City and never stepped foot into a forest until she was married and in her twenties. The wonder and serenity of the forest led her to eventually become one of the first Urban Foresters in the US.

With connections to both Dr. Alex Shigo and Dr. Suzanne Simard, Naomi brings a truly unique perspective to the show. We talked about a different definition of success - what the tree thinks "success" looks like - and how trees are incredibly complex and sophisticated organisms that we need to understand better if we're to practice good arboriculture.

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dan Wegener to the show! 

Originally a turf guy from a golf course background, Dan found himself unemployed when a new management company took the contract for the course where he worked. Dan was only one of the many casualties from that takeover.

But from there, he joined a landscape company that also offered design/build services and spent several years learning that side of the business. After a few years, he landed at Madison Lawn & Landscaping, where his project management and overall knowledge were used quickly; he was promoted to General Manager within months.

Dan joins the show to explain why getting team members on the same page, stewarding customer perception, and improving your leadership are the keys to Green Industry success.

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Visit the Madison Lawn & Landscaping Website
Connect with Dan on LinkedIn