Green Industry Perspectives

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Edward Morrow to the show!

Growing up on a farm instilled Edward's love of the outdoors from a young age. He was encouraged to get another skill, so he studied and earned his credentials as a CPA. But the trees kept calling him back.

A creative by nature, Edward realized that there was a gap he could help bridge; many tree care company owners were passionate about their craft but didn't necessarily know best business practices. Eager to help but realizing that finances can quickly become dull, he created a fictional universe of tree care professionals incorporating these business practices. The book series is called Tree S.T.A.R.S., and you can find it on Amazon.

Edward also consults with many tree care companies about business development and speaks to communities about trees' important role in the ecosystem. 

Edward joins the show to share the keys to success from his time as a TRAQ arborist, author, and business consultant: building skills, investing in relationships, and developing great systems and processes. 

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Visit Edward's Website
Connect with Edward on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Mario Cambardella to the show!

With a Bachelor's degree in Landscape Architecture and Master's degree in Urban Planning, Mario comes with some serious classroom chops. 

But that doesn't mean he's never gotten his hands dirty; Mario started with Valley Crest (now Brightview) and worked his way up to management before becoming Atlanta's (and America's) first Urban Agriculture Director, addressing the problem of "food deserts" in an urban environment. 

Now Mario runs Scapify, a software platform that connects growers to landscape companies directly. This ensures that growers get quality plant material in the ground faster than relying on a "middle man" like a nursery. 

In this episode, Mario shares why defining success, planning for that success, and determining the intersection of passion, experience, inheritance, and best contributions ensure you succeed in the Green Industry. 

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Check Out Our Events Page!

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Visit the Scapify Website
Email Mario: [email protected]
Follow Scapify on LinkedIn
Follow Scapify on Facebook
Visit the Georgia Green Industry Association Website

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Naomi Zurcher to the show!

Naomi has an amazing story. She grew up in New York City and never stepped foot into a forest until she was married and in her twenties. The wonder and serenity of the forest led her to eventually become one of the first Urban Foresters in the US.

With connections to both Dr. Alex Shigo and Dr. Suzanne Simard, Naomi brings a truly unique perspective to the show. We talked about a different definition of success - what the tree thinks "success" looks like - and how trees are incredibly complex and sophisticated organisms that we need to understand better if we're to practice good arboriculture.

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Connect with Naomi on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dan Wegener to the show! 

Originally a turf guy from a golf course background, Dan found himself unemployed when a new management company took the contract for the course where he worked. Dan was only one of the many casualties from that takeover.

But from there, he joined a landscape company that also offered design/build services and spent several years learning that side of the business. After a few years, he landed at Madison Lawn & Landscaping, where his project management and overall knowledge were used quickly; he was promoted to General Manager within months.

Dan joins the show to explain why getting team members on the same page, stewarding customer perception, and improving your leadership are the keys to Green Industry success.

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Visit the Madison Lawn & Landscaping Website
Connect with Dan on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Graeme Knight to the show.

Many of us come to the Green Industry from other places. Graeme's story is no different; a chance encounter with an arborist who asked him to build a website has led to many deep relationships in the Green Industry helping Tree Care companies put their best foot forward to potential customers. 

In this episode, Graeme shares why prioritizing your online activity (knowing where to spend your time), having an easy-to-use website, and reviewing your processes lead to tremendous growth in the Green Industry. 

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Check Out Our Events Page!

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Visit the Tree Care SEO Service Website
Email Graeme: [email protected]
Follow Graeme on LinkedIn
Follow Graeme's YouTube Channel

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Nataly Mualem to the show!

Nataly has a tremendous amount of experience working with Green Industry businesses. As a lawyer, she worked for a huge law firm for several years and handled ALL of their H2B clients during that time. Now operating her own practice, Nataly focuses on helping Green Industry businesses solve their staffing needs. 

And while H2B visas are the focus of her practice, that's not all she brings to this conversation. During her career, she's seen the best and worst of companies that staff effectively. She shares why the companies that are most effective at staffing focus on three things: workforce planning and forecasting, being flexible and resourceful, and emphasizing training, development, and company culture. 

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Check Out Our Events Page!

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Visit the Mualem Firm Website
Email Nataly: [email protected]
Call or Text Mualem Firm: (216) 312-4700
Follow Mualem Firm on LinkedIn

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Welcome to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Eva Monheim to the show!

Eva has tremendous roots in the Green Industry. Eastern European grandparents taught her gardening and a love of the forest; she taught at a major university and now one of the country's premier gardens; now she co-hosts an award-winning podcast for those who love trees.

This episode is a bit different. Eva shares some of her stories and her passion for plants. She also shares a different definition of "success" with us and talks about why enthusiasm for plants and the work set you up for true success in the industry.

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Check Out Our Events Page!

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Email Eva: [email protected]
Visit Eva's Website
Follow Eva on LinkedIn
Follow Eva on Instagram
Check Out Eva's Book "Shrubs and Hedges"
Visit the Plant a Trillion Trees Podcast Website
Follow Plant a Trillion Trees on Instagram
Follow Plant a Trillion Trees on TikTok
Follow Plant a Trillion Trees on Facebook
Visit the Verdant Earth Educators' Website
Follow Verdant Earth Educators on Facebook

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Coultas to the show! 

Seeing a gap in the market regarding the level of service offered, Jason started Huckleberry Enterprises in 2022. They've grown and scaled quickly, hitting 3.5 million in revenue in just two years. 

This conversation is packed with practical examples from our industry and others explaining his ideas. Jason offers vivid, relatable examples of his talking points that you will easily connect with. 

In this episode, Jason shares why prioritizing service over profit, a commitment to your staff, and the ability to scale are the keys to Green Industry success. 

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PHC Webinar with John Snow, BCMA

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Visit the Huckleberry Enterprises Website
Connect with Jason on LinkedIn
Follow Huckleberry Enterprises on LinkedIn
Follow Huckleberry Enterprises on Instagram
Follow Huckleberry Enterprises on Facebook

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Herz to the show!

Coming up through the ranks from a nationally recognized commercial maintenance company, Jason got his first introduction to the landscape industry. Like so many of us, he's found it to be a place that rewards those willing to work hard.

Today, Jason owns a startup Tree Care company called JH Arbor Care and is a brand ambassador for MitoGrow, a natural product that increases mycorrhizal growth and decreases the need for fertilizers. 

In this episode, Jason shares why having core values, systems and processes, and strong leadership are the keys to Green Industry success. 

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PHC Webinar with John Snow, BCMA

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Follow Jason on LinkedIn
Join the Arbor Care LinkedIn Group
Visit the Mitogrow Website
Email Jason: [email protected]
Follow Jason on Instagram

Let us know if there's a topic you'd like us to cover!

Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Semko to the show! 

Chris started in the Green Industry after college and worked for a small landscaping company. He moved on to a large commercial landscaping company in Florida and started in the field, eventually working his way up to Account Management, Branch Manager and eventually the General Manager role at his current company. He's truly a living, breathing example of how hard work is rewarded in the Green Industry. 

In this episode, Chris gets into why partnerships are critical, why integrity matters, and why open-book management sets a business up for success in the Green Industry. 

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PHC Webinar with John Snow, BCMA

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Visit the Top Notch Lawn Care Website
Email Chris: [email protected]
Connect with Chris on LinkedIn
Call or Text Chris: (863) 267-1702