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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Basil Camu to the show!

After running Leaf & Limb, the largest privately owned Tree Care company in North Carolina, Basil had a bit of a personal revelation: he did not want to perform tree removals any longer.

Listen to this fascinating episode where Basil shares his definition of success: doing what's good for the planet, people, and profit (in that order). He calls it the "triple bottom line" that Leaf & Limb strives for.

He also shares how to ensure you hit that "triple bottom line:" pursuing a purpose that matters, measuring success using something besides dollars, and constantly working to improve.

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Visit the Leaf & Limb Website
Get a FREE copy of Basil's book: From Wasteland to Wonder
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Hudson to the show!

People usually take one of two paths into the Green Industry; they either discover it by accident or were raised working alongside someone who does it. Ryan falls into the latter category; he worked alongside his father in the family company starting at about eight years old and took over the company while he was in high school. 

After studying to become a forensic accountant, Ryan realized while he enjoyed accounting, he really loved the Green Industry. Today Ryan is the General Manager for the Tampa, Florida branch of Baker Commercial Landscaping, a company that's been around for more than 30 years. 

In this episode, Ryan shares why excellent communication, great company culture, and being intentional with planning for the future are keys to success in the Green Industry.

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Visit the Baker Commercial Landscaping Website
Connect with Ryan on LinkedIn
Email Ryan: [email protected]
Follow Baker Commercial Landscaping on Facebook
Follow Baker Commercial Landscaping on Instagram
Follow Baker Commercial Landscaping on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Seargeant to the show!

Scott's work has literally taken him internationally. He has not only worked in many places across the US, but he's been called in to share his tree care expertise on projects in both Canada and Mexico. In addition, Scott has traveled across the US on a book tour to promote his work on a book he wrote regarding allergies and trees. 

Scott joins the show and shares from his decades of experience why showing up on time, fulfilling the contract with some "extras" built in, and learning from and leaning into your network are the keys to becoming successful in the Green Industry. 

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Visit the Seargeant Landscape & Arboriculture Website
Email Scott: [email protected]
Call Scott: (559) 799-8805
Connect with Scott on LinkedIn
Connect with Scott on Facebook
Follow Scott on Instagram

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Edward Morrow to the show!

Growing up on a farm instilled Edward's love of the outdoors from a young age. He was encouraged to learn another skill, so he studied and tried to earn his credentials as an accountant. But the trees kept calling him back. 

A creative by nature, Edward realized that there was a gap he could help bridge; many tree care company owners were passionate about their craft but didn't necessarily know best business practices. Eager to help but realizing that finances can quickly become dull, he created a fictional universe of tree care professionals incorporating these business practices. The book series is called Tree S.T.A.R.S., and you can find it on Amazon.

Edward also consults with many tree care companies about business development and speaks to communities about trees' important role in the ecosystem. 

Edward joins the show to share the keys to success from his time as a TRAQ arborist, author, and business consultant: building skills, investing in relationships, and developing great systems and processes.

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Visit Edward's Website
Connect with Edward on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Mario Cambardella to the show!

With a Bachelor's degree in Landscape Architecture and Master's degree in Urban Planning, Mario comes with some serious classroom chops. 

But that doesn't mean he's never gotten his hands dirty; Mario started with Valley Crest (now Brightview) and worked his way up to management before becoming Atlanta's (and America's) first Urban Agriculture Director, addressing the problem of "food deserts" in an urban environment. 

Now Mario runs Scapify, a software platform that connects growers to landscape companies directly. This ensures that growers get quality plant material in the ground faster than relying on a "middle man" like a nursery. 

In this episode, Mario shares why defining success, planning for that success, and determining the intersection of passion, experience, inheritance, and best contributions ensure you succeed in the Green Industry. 

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Visit the Scapify Website
Email Mario: [email protected]
Follow Scapify on LinkedIn
Follow Scapify on Facebook
Visit the Georgia Green Industry Association Website

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Naomi Zurcher to the show!

Naomi has an amazing story. She grew up in New York City and never stepped foot into a forest until she was married and in her twenties. The wonder and serenity of the forest led her to eventually become one of the first Urban Foresters in the US.

With connections to both Dr. Alex Shigo and Dr. Suzanne Simard, Naomi brings a truly unique perspective to the show. We talked about a different definition of success - what the tree thinks "success" looks like - and how trees are incredibly complex and sophisticated organisms that we need to understand better if we're to practice good arboriculture.

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Connect with Naomi on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dan Wegener to the show! 

Originally a turf guy from a golf course background, Dan found himself unemployed when a new management company took the contract for the course where he worked. Dan was only one of the many casualties from that takeover.

But from there, he joined a landscape company that also offered design/build services and spent several years learning that side of the business. After a few years, he landed at Madison Lawn & Landscaping, where his project management and overall knowledge were used quickly; he was promoted to General Manager within months.

Dan joins the show to explain why getting team members on the same page, stewarding customer perception, and improving your leadership are the keys to Green Industry success.

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Visit the Madison Lawn & Landscaping Website
Connect with Dan on LinkedIn

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Graeme Knight to the show.

Many of us come to the Green Industry from other places. Graeme's story is no different; a chance encounter with an arborist who asked him to build a website has led to many deep relationships in the Green Industry helping Tree Care companies put their best foot forward to potential customers. 

In this episode, Graeme shares why prioritizing your online activity (knowing where to spend your time), having an easy-to-use website, and reviewing your processes lead to tremendous growth in the Green Industry. 

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Visit the Tree Care SEO Service Website
Email Graeme: [email protected]
Follow Graeme on LinkedIn
Follow Graeme's YouTube Channel

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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Nataly Mualem to the show!

Nataly has a tremendous amount of experience working with Green Industry businesses. As a lawyer, she worked for a huge law firm for several years and handled ALL of their H2B clients during that time. Now operating her own practice, Nataly focuses on helping Green Industry businesses solve their staffing needs. 

And while H2B visas are the focus of her practice, that's not all she brings to this conversation. During her career, she's seen the best and worst of companies that staff effectively. She shares why the companies that are most effective at staffing focus on three things: workforce planning and forecasting, being flexible and resourceful, and emphasizing training, development, and company culture. 

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Visit the Mualem Firm Website
Email Nataly: [email protected]
Call or Text Mualem Firm: (216) 312-4700
Follow Mualem Firm on LinkedIn

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Welcome to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Eva Monheim to the show!

Eva has tremendous roots in the Green Industry. Eastern European grandparents taught her gardening and a love of the forest; she taught at a major university and now one of the country's premier gardens; now she co-hosts an award-winning podcast for those who love trees.

This episode is a bit different. Eva shares some of her stories and her passion for plants. She also shares a different definition of "success" with us and talks about why enthusiasm for plants and the work set you up for true success in the industry.

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Email Eva: [email protected]
Visit Eva's Website
Follow Eva on LinkedIn
Follow Eva on Instagram
Check Out Eva's Book "Shrubs and Hedges"
Visit the Plant a Trillion Trees Podcast Website
Follow Plant a Trillion Trees on Instagram
Follow Plant a Trillion Trees on TikTok
Follow Plant a Trillion Trees on Facebook
Visit the Verdant Earth Educators' Website
Follow Verdant Earth Educators on Facebook