Fullerton Unfiltered

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, branding, and creating a message people actually remember. We talk about why the best brands don't just sell products or services; they tell stories that connect, build trust, and move people to action. If you're trying to grow your brand in 2026 and beyond, you HAVE to hear this one.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live (BRING A FRIEND SPECIAL: 2 tickets for just $499! That saves each of you over $100!) https://www.lawntrepreneuracademy.com/offers/SsHQHD7p/checkout

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, branding, and creating a message people actually remember. We talk about why the best brands don't just sell products or services; they tell stories that connect, build trust, and move people to action. If you're trying to grow your brand in 2026 and beyond, you HAVE to hear this one.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live (BRING A FRIEND SPECIAL: 2 tickets for just $499! That saves each of you over $100!) https://www.lawntrepreneuracademy.com/offers/SsHQHD7p/checkout

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

There's definitely some uncertainty in the market right now. Contracts are coming back later, customers are taking longer to make decisions, and it feels like everyone is being a little more cautious. But instead of pulling back, we're doing the opposite. In today's episode, we're talking about staying aggressive with marketing, continuing to fill the pipeline, following up relentlessly, and focusing on what we can control. When everyone else gets nervous and slows down, that might just be the best time to keep pushing forward.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live (BRING A FRIEND SPECIAL: 2 tickets for just $499! That saves each of you over $100!) https://www.lawntrepreneuracademy.com/offers/SsHQHD7p/checkout

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

How do you make room for ambitious business goals and frequent travel while raising a young family? Brian and Liz talk about aligning on what they're building—and why—so the work keeps serving the life they want as a family. They discuss the honest tradeoffs, the conversations that help them decide what's worth taking on, and practical ways couples with children can plan together, share the load, and reassess when the pace no longer fits their season.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live (BRING A FRIEND SPECIAL: 2 tickets for just $499! That saves each of you over $100!)

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

You guys asked, so I'm answering! In this episode, I'm digging into your questions about business, lawn care, money, leadership, equipment, scaling, life, and everything in between. No script, no fluff, just real answers from what I've learned building businesses, making mistakes, taking risks, and figuring things out along the way. Let's get into it!

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Looking back, almost every major breakthrough, relationship, opportunity, and pivotal moment in my life started with one simple thing: an invitation. Someone opened a door, made an introduction, or simply said, "You should come."

In this episode, I'm talking about the power of the invite, why saying yes can change your trajectory, and why sometimes you need to be the person extending the invitation. From the Break Records Tour to Equip Expo, Lawntrepreneur Academy Live, and beyond, you never know what one room, one conversation, or one invite could change.

Maybe you're the invited. Maybe you're the inviter. Either way, don't underestimate the power of showing up.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

If you're at that point where you have multiple crews and are hiring people, and somehow the business feels more chaotic instead of less, you probably don't need to work harder. You need better systems. That's exactly why we created the SOP Training Bundle. Take ours, customize them for your business, and start building a company that doesn't require everything to run through you.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

The Break Records Tour is rolling into Downer Brothers Landscaping! Brian sits down with Nicole Downer for a preview of our next stop, what they've built, what makes their operation different, and what they're excited to pull back the curtain on when we arrive. We're talking people, systems, culture, growth, equipment, and the lessons they've learned along the way. Get ready, because this is going to be a fun one!

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Information isn't scarce anymore. Podcasts, YouTube, courses, AI, social media. You can learn almost anything.

The bigger question is, are you actually around the right people?

In this episode, Brian shares why getting in the right room can accelerate your growth, challenge how you think, expose you to better systems, and connect you with contractors building at a high level.

That's exactly what Lawntrepreneur Academy LIVE 2026 is all about.

November 7th in Novi, Michigan. Hundreds of contractors, real business conversations, proven operators, and a full day designed to help you build a stronger, more profitable, more scalable company.

If you're serious about where your business is going next, get in the room.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Before you celebrate landing that big account, make sure you know exactly what you're signing. In today's episode, Brian talks about contract red flags, negotiating terms, pricing for risk, and why sometimes the best deal is the one you're willing to walk away from. A timely conversation for anyone bidding snow, commercial maintenance, or larger contract work this season.

Granum Break Records Tour: https://granum.com/break-records-tour-2026/

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/