In this episode, we dive into the red flags you need to watch for when taking on new customers — but more importantly, how to truly understand what they’re saying and what they actually need. We’ll talk about how to read between the lines, uncover hidden expectations, and make sure your agreements reflect reality. This way, you protect your business, deliver value, and set the stage for long-term success.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

In this episode, we sit down with our good friend Mitchell Gordy of MithGo Outdoors for a relaxed catch-up. From life updates to business growth, equipment talk, and what’s been happening behind the scenes, this conversation is all about reconnecting and sharing real stories from the field. Tune in for a laid-back chat with one of the industry’s most genuine voices.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

Get ready for a busy fall in the green industry! From registering now for Equip Expo to making plans for Leanscaper Dallas, catching the Harvest of Knowledge with Sam Gembel, and locking in your spot for Lawntrepreneur Academy Live 2025, this quick update will keep you in the loop. Don’t miss the biggest events shaping our industry this September, October, and November!  

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

We’re pulling back the curtain on the brand-new Brian’s Lawn Maintenance website! In this episode, I’ll share why we made the move, how elevating our web presence ties directly into growing the business, and what this next chapter means for our clients, brand, and future. If you’ve ever thought about refreshing your own online presence, this one’s for you. Check out everything Branded Bull has to offer to help you take your web presence to the next level.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

In this episode, we recap our incredible weekend at Together in the Trades in beautiful Savannah, Georgia. From practical marriage advice to mindset shifts that strengthen both your relationship and your business, we share the highlights, takeaways, and powerful moments that left us inspired. Whether you were there in person or are hearing about it for the first time, this conversation is packed with encouragement for couples navigating life and entrepreneurship together.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

In this episode, we break down the simple but powerful “napkin math” that shows exactly where your investments in equipment, people, and marketing start paying off. You’ll learn how to identify the point where the lines cross—where smart spending turns into exponential returns—and how to use this framework to make confident, profitable business decisions.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

In this episode, we tour the incredible operations of Distinct Outdoor Living with founder Noah Balice. From stunning outdoor living spaces to a dialed-in design-build process, Noah reveals what it takes to run a high-end landscaping brand in today’s market. We talk branding, project management, team culture, pricing premium work, and how to balance craftsmanship with scalability. If you’re in the landscape, hardscape, or outdoor living game—this one’s packed with real insight and inspiration.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

In this episode, Brian breaks down the power of door-to-door sales for growing your lawn and landscaping business. Learn how to target the right properties, what to say at the door, and how to follow up to win more commercial accounts. If you’ve been waiting for the phone to ring, it’s time to get proactive and start knocking — this simple strategy could unlock your next big contract.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

If you’ve ever been stuck guessing measurements or spending hours on-site with a tape wheel, you’re going to love this. Today, we’re taking you under the hood with Attentive AI’s AutoMeasure — the game-changing tool we’re now using to measure lawns, snow lots, mulch beds, and more in minutes, not hours.   Promo Code Brian50 saves 50% at signup   booking link for a demo: https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani  

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now

 

Jacob Trezil of Custom Touch Outdoors is building something special — and today we’re sharing his story. From humble beginnings to a dialed-in setup, Jacob walks us through what it takes to grow a lawn and landscape company in a small town with big goals. Trucks, trailers, systems, and mindset — it's all here.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

 

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Darwin's Grip

• Plow-Right Snow Markers

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now