Fullerton Unfiltered

By Brian Fullerton

Education Business

What's Fullerton Unfiltered about?

A podcast show dedicated to those who are determined to take their business and their life to the next level!

Download our free app to listen on your phone

Fullerton Unfiltered episodes:

05.29.2024
671. The Longest 8 Seconds Of Your Life
Today, we're discussing what it's like to own a business and the challenges of being an entrepreneur. Whether the struggle is going well or not, the reality is that it's all part of the journey and part of the ride. For some,...
05.27.2024
670. Local Roots: Transforming Communities Through Landscaping Excellence
Today, we're joined by Ken Deemer, co-founder of Local Roots, a landscaping company based in beautiful Pittsburgh, Pennsylvania. In the last decade, Ken Deemer and his co-founder Patrick Murray have built Local Roots to an incredible eight-million dollar business and...
05.24.2024
669. Equip Exposition: The Must-Attend Trade Show of the Year!
Today, we're joined by Kris Kiser, president of OPEI, sharing a sneak peek about Equip Expo 2024! Kris is excited to share the latest and greatest of the industry's largest trade show held annually in Louisville, Kentucky! Get...
05.22.2024
668. The Best I've Ever Heard Him! LINK Membership Excerpt With Jeff Joiner
Today, we're joined by Jeff Joiner, author of Say It Like It Matters When It Matters, who is a professional motivational speaker and storyteller. Jeff blessed us with an appearance on our LINK monthly livestream, where he talked about leadership,...
05.20.2024
667. Verde Visionaries: The $25 Million Journey of a Hispanic-Owned Lawn Care Powerhouse
Today, we're joined by Antonio Diaz of the Diaz Group, a Chicago, IL-based company disrupting the commercial site maintenance industry. The size and scale of this company are truly unique, including the type of work they take on and the...
05.17.2024
666. Cutting a Path to Success: A 19-Year-Old's Lawn Care Empire in North Carolina
Today, we're joined by Jackson Renegar, owner of Renegar Brothers in Wilmington, NC. Jackson and his team manage over 120 properties and have made a name for themselves with their attention to detail and commitment to excellence in maintenance and...
05.15.2024
665. Spring Surge: Turf Talk and Lawn Care Updates
Today, we're sharing the latest and greatest with our lawn care business and answering the questions we've received lately from social media. This episode is recorded live as I travel to Pennsylvania and give you guys a live roadshow update!...
05.13.2024
664. Green Giants: Unveiling the $12 Million Lawn Care Company You've Never Heard Of
Today, we're joined by Russ Scott, managing partner of Ringers Landscaping out of Prairie Grove, IL. This incredible tour and operation was one of my favorites, as Russ shares openly and transparently about how they've ascended into a regional player...
05.10.2024
663. Stepping Up Your Game: A Deep Dive into Kujo Yardwear's Latest Innovations in Lawn Care Footwear
Today, we're joined by Shawn Langton, co-founder of Kujo Yardwear, which has a fantastic product lineup of yard shoes, outdoor clothing, and so much more. This innovative brand understands lawn care professionals and your needs while mowing and landscaping, making...
05.08.2024
662. Get It Out Of Your Head
Today we're sharing about what has been helping us to get a better handle on our schedule and to stay optimized with our entire team. When you're spinning multiple plates and doing your best to grow, a lot needs to...
05.06.2024
661. Raising The Bar In Every Way, Company Tour At Hidden Creek!
Today, we're joined by co-founder Jason Cromley of Hidden Creek, based in Columbus, Ohio. Listen in as Jason recounts how they started their landscaping business and turned it into a $25 million company over the last decade. Get...
05.03.2024
660. Better SEO, Building Backlinks, & Website Audits!
Today, we’re joined by Adam Fullerton, Co-Founder of Branded Bull Inc sharing all about websites and growing your online presence. Adam covers the basics from a recent livestream part of our LINK membership, and we’re sharing a portion of that...
05.01.2024
659. Teenager Transformation: From Lawn Care To Tree Forestry & Specialty Services!
Today, we're joined by Blake Stiehl, owner of BDS Outdoor Services out of Atlanta, Georgia! Listen in as Blake shares about his recent investment into a new forestry mulcher and skid steer and the incredible opportunities that have opened up. ...
04.29.2024
658. Growing Greatness: Cultivating Workplace Excellence Through the Power of Vulnerability
Today, I'm sharing about a recent trip and experience while I was visiting Hidden Creek, a landscape company in Columbus, OH. They had a fantastic team meeting that morning, which opened up so many conversations about how to improve the...
04.26.2024
657. Failing To Plan Is Planning To Fail!
Today, we're joined by Luis Barrett of Neosho, Missouri. He shares his lawn care business startup story with us and spends a few minutes talking about their struggles with cash flow, keeping up to date with bills, and how failing...
04.24.2024
656. Spring Forward: Essential Lawn Care Checks You Can't Afford to Miss!
Today, we're discussing a few critical items that we can pay attention to that will pay big dividends this spring rush. A lot is happening this time of year, but you can still catch your breath and make sure these...
04.22.2024
655. A Turn Key Business In Australia That Provided Him Freedom!
Today, we're joined by Damian Bush, owner of one of the Jim's Mowing franchises in Tasmanian, Australia! Damian shares how he purchased a Jim's Mowing franchise, transitioned out of the food and beverage industry, and wanted to even out a...
04.19.2024
654. Dig Your Well Before You Need It
What would you do with an extra 47 leads for your company by the 18th of April? That is a question I was thinking about when I saw the stat on a recent submission form from our website, which prompted...
04.17.2024
653. Bidding & Estimating Exclusive Replay From LINK Live
Today, we're sharing an excerpt from our most recent live stream part of our Facebook group called LINK. We had a great question from a group member, which parlayed into a 20-minute rant about line items, bids, and customer service....
04.15.2024
652. Commercial Bidding Tips w/ Open & Honest Frustrations
Today we're sharing about bidding commercial sites and some of the real frustrations that come with it along the way. Not every site is a home run, not every decision-maker is the understanding type. Sometimes, these accounts take maintenance to...
04.12.2024
651. Take Time To Refuel, Recharge, And Reconnect!
Today, we're joined by my beautiful wife, Liz, as we share about our marriage conference that we co-host coming up this July! We are going to the Bahamas on a cruise and will be attending the marriage conference in the...
04.10.2024
650. The Tale Of Chasing Two Rabbits & Getting None!
Today, we're joined by special guest Kory Ballard, owner of Ballard Products and previous owner of Perficut in Des Moines, Iowa! Kory has grown two incredible businesses along his entrepreneurial journey. In this episode, Kory shares how he navigated focusing...
04.08.2024
649. Cultivating Core Values in Lawn Care Teams - Establishing Standards for Growth and Excellence
Today, we're sharing about our second meeting with our team, where we had the opportunity to establish company core values! This was an exciting conversation and exercise that I would encourage any growing company to spend a few hours doing....
04.05.2024
648. Digging Into Dirt Work With A Fresh Start!
Today, we're joined by Chris Howell, owner of Back Forty Land Development, as he shares his startup story and how he is getting back into dirt work, seeding, and reclamation work. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's...
04.03.2024
647. I've Always Wanted To Do This! Mission & Vision Statement!
Today, the team sat down together and created our company mission and vision statement, both of which have been a long time coming! We were excited to do this to help give us a rudder for the growth we anticipate...
04.01.2024
646. March Accountability Growth Update!
Today, I'm sharing about the company's recent wins and growth in March, including the recent equipment purchases and mindset shifts with our new software LMN. We're excited about gaining momentum into spring and, as the weather breaks, getting back out...
03.29.2024
645. Canada's Teen Turf Titan: V.I.L. Landscaping!
Today, Charlie Kerrigan joins us all the way from Ontario, Canada to share his start-up story about his lawn and landscaping business. At just 17 years old, Charlie and his team are doing big things and adopting software and systems...
03.27.2024
644. Plummeting Closing Rates: An Omen or Reality Check?
Today, we're discussing the reality many of us have faced lately: plummeting closing rates and the struggle to get quality pricing. While this may be an omen for the country's economic state, it also could be a reality check for...
03.25.2024
643. Doubling Over Night w/ Patriot Lawn Specialist!
Today, we're joined by Rory Kendall, owner of Patriot Lawn Specialist out of Vinita, Oklahoma. Listen in as Rory shares about his recent experience acquiring another company and how that has helped them to double overnight! ...
03.22.2024
642. Kress CyberTank & Robotics Breakthrough!
Today, we're joined by Lee Withers, National Robotics Field Manager from Kress North America, sharing about their incredible breakthroughs in battery and robotic equipment. This fun discussion was educational and insightful, especially for those aspiring to convert their fleet to...
03.20.2024
641. Charlotte Road Trip & Special Guests! Part 1
Today we’re joined by special guests Blake Albertson and Jeremiah Jennings as we catch up late night on our adventure to Charlotte, NC. Listen in as the guys swap funny stories, talk about budgeting for winter, and how to maximize...
03.18.2024
640. Growth Isn't Always As EZ As It Looks!
Today, we're joined by Ezra Heinritz, owner of EZ Lawn Care in Sussex, Wisconsin, who is sharing his start-up story! Ezra has been in business for just a few seasons but is already projecting to generate half a million in...
03.15.2024
639. LMN Launch Party Recap!
Today, we're sharing the full two-hour live stream with Mark Bradley, CEO of LMN. We shared openly about our transition to LMN software for Brian's Lawn Maintenance. I was really excited about this live stream, as we provided a transparent...
03.13.2024
638. Our Kansas City Missouri Trip!
Today, we're talking about our recent trip to Kansas City, Missouri, and the fun time we had hanging out with the Kawasaki Engines team. While here, we had many items to tackle, including quotes, calls, and a quick meetup with...
03.11.2024
637. Go Ahead, I'll Wait (Real Talk Numbers)
Today, we're having a candid conversation and transparent look at what it costs to operate and be profitable in your business. For my company, this has been a guessing game for far too long, and I suspect it may be...
03.08.2024
636. Leadership 2.0 & Key Growth Strategies w/ Mark Bradley
Today we’re sharing a speech Mark Bradley gave at our annual conference at Lawntrepreneur Academy LIVE 2023. Listen in as Mark shares insightful growth strategies and leadership tips on growing a successful landscaping business. Get Brian's Free Newsletter...
03.06.2024
635. Updating Our Operating System! (Graduating To LMN!)
Today, we're discussing our switch to LMN software and the decisions behind making the jump! We'll discuss the evolution of what we've used previously and why we feel LMN will be the best system for us moving forward. ...
03.04.2024
634. 6 Explosive Resources To Grow Your Lawn Care Empire!
Today, we're sharing about six incredible resources coming to you this spring to help you maximize the growth of your lawn care business! Check out our resources at Lawntrepreneur Academy, including the two additional resources with our exclusive LMN Launch...
03.01.2024
633. Green Growth Strategies: How Marketing Shields Your Lawn Care Business Against Recession
Today, we're joined by Samantha Heald, VP of Corporate Sales at Postcard Mania, discussing marketing during a potential economic recession. Breakout with your business and secure new customers and market share with actionable steps from this conversation with an industry...
02.28.2024
632. Effective Marketing Strategies & Route Density Unlocked!
Today, we're sharing two chapters from our best-selling book Zero To $100K, focusing on marketing and route density! These two topics are supercritical this time of the season, and we wanted to give our strategy and insights on how we...
02.26.2024
631. Allow Me To Reintroduce Myself!
Today, we’re sharing our very first podcast episode, telling the story of how Brian’s Lawn Maintenance came to be! We have a bunch of new listeners already this spring, and with that, we wanted to share with all of you...
02.23.2024
630. Growing To $30m, The Perficut Story (A Unique Perspective!)
Today, we're joined by Matt Bowman, President of Perficut based in Ankeny, Iowa. Matt offers a unique perspective of the enterprise that Kory Ballard founded and the initial phase of their business growth to $10m. Get Brian's Free Newsletter...
02.21.2024
629. The Man In The Arena w/ Brian & Liz Fullerton
Enjoy Brian & Liz's presentation at LAL 23. It's powerful motivation as you get back on the mower in 2024. Also, Mr. Producer shares the date for LAL 2024. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On...
02.19.2024
628. From Solo Mower to Thriving Fleet: The Tayler Schofield Story!
Today, we're joined by Tayler Schofield, who shares the last 18 months of growth for his lawn and landscaping business. Tayler has had ups and downs just like the rest of us, but has steadily been increasing their revenue year...
02.16.2024
627. Box Trucks & Enclosed Trailer Insights
Today, we're joined by special guest Jeremiah Jennings of the Growing Green podcast as we discuss all things box trucks and enclosed trailers. We share tips and suggestions for buying your first enclosed trailer or box truck and the benefits...
02.14.2024
626. Brian & Liz 3.0!
Today, I'm joined by my beautiful wifey, Liz Fullerton, as we discuss what it looks like as we grow into the next iteration of ourselves. We've had to grow both personally and professionally as we strive to go to the...
02.12.2024
625. Poolside Chat & Casual Hang Session
Today, we're hanging out with Caleb Auman and Jeremiah Jennings as we talk poolside late Sunday Superbowl evening. This episode went all over the place, which is what you'd expect as buddies hanging out while relaxing on a family vacation....
02.09.2024
624. The 4 Windows Of Your Life
Today, we're joined by Adam Fullerton, owner of Branded Bull Inc., as we have a fun, upbeat conversation about all things marketing and branding. We share how "doing it yourself" can be one of the most expensive phrases in the English...
02.07.2024
623. Welcome To Fullerton Unfiltered! (New Here?!)
Today, we're giving a 30-minute lay-of-the-land speech about who we are as Brian Fullerton and Brian's Lawn Maintenance! We wanted to share our ecosystem of resources with you and help get the tools and resources into your hands that you need...
02.05.2024
622. Light Bulbs Going Off! The 80/15/5 Rule w/ Sam Gembel! [LAL 2023 Speech!]
Today, we're joined by Sam Gembel, owner of Atlas Outdoor, as we share his inspiring speech from Lawntrepreneur Academy LIVE 2023. Sam was one of the most impactful speakers at this year's conference, a crowd favorite, as he shared key...

What's Fullerton Unfiltered about?

Download our free app to listen on your phone

Fullerton Unfiltered episodes:

671. The Longest 8 Seconds Of Your Life

670. Local Roots: Transforming Communities Through Landscaping Excellence

669. Equip Exposition: The Must-Attend Trade Show of the Year!

668. The Best I've Ever Heard Him! LINK Membership Excerpt With Jeff Joiner

667. Verde Visionaries: The $25 Million Journey of a Hispanic-Owned Lawn Care Powerhouse

666. Cutting a Path to Success: A 19-Year-Old's Lawn Care Empire in North Carolina

665. Spring Surge: Turf Talk and Lawn Care Updates

664. Green Giants: Unveiling the $12 Million Lawn Care Company You've Never Heard Of

663. Stepping Up Your Game: A Deep Dive into Kujo Yardwear's Latest Innovations in Lawn Care Footwear

662. Get It Out Of Your Head

661. Raising The Bar In Every Way, Company Tour At Hidden Creek!

660. Better SEO, Building Backlinks, & Website Audits!

659. Teenager Transformation: From Lawn Care To Tree Forestry & Specialty Services!

658. Growing Greatness: Cultivating Workplace Excellence Through the Power of Vulnerability

657. Failing To Plan Is Planning To Fail!

656. Spring Forward: Essential Lawn Care Checks You Can't Afford to Miss!

655. A Turn Key Business In Australia That Provided Him Freedom!

654. Dig Your Well Before You Need It

653. Bidding & Estimating Exclusive Replay From LINK Live

652. Commercial Bidding Tips w/ Open & Honest Frustrations

651. Take Time To Refuel, Recharge, And Reconnect!

650. The Tale Of Chasing Two Rabbits & Getting None!

649. Cultivating Core Values in Lawn Care Teams - Establishing Standards for Growth and Excellence

648. Digging Into Dirt Work With A Fresh Start!

647. I've Always Wanted To Do This! Mission & Vision Statement!

646. March Accountability Growth Update!

645. Canada's Teen Turf Titan: V.I.L. Landscaping!

644. Plummeting Closing Rates: An Omen or Reality Check?

643. Doubling Over Night w/ Patriot Lawn Specialist!

642. Kress CyberTank & Robotics Breakthrough!

641. Charlotte Road Trip & Special Guests! Part 1

640. Growth Isn't Always As EZ As It Looks!

639. LMN Launch Party Recap!

638. Our Kansas City Missouri Trip!

637. Go Ahead, I'll Wait (Real Talk Numbers)

636. Leadership 2.0 & Key Growth Strategies w/ Mark Bradley

635. Updating Our Operating System! (Graduating To LMN!)

634. 6 Explosive Resources To Grow Your Lawn Care Empire!

633. Green Growth Strategies: How Marketing Shields Your Lawn Care Business Against Recession

632. Effective Marketing Strategies & Route Density Unlocked!

631. Allow Me To Reintroduce Myself!

630. Growing To $30m, The Perficut Story (A Unique Perspective!)

629. The Man In The Arena w/ Brian & Liz Fullerton

628. From Solo Mower to Thriving Fleet: The Tayler Schofield Story!

627. Box Trucks & Enclosed Trailer Insights

626. Brian & Liz 3.0!

625. Poolside Chat & Casual Hang Session

624. The 4 Windows Of Your Life

623. Welcome To Fullerton Unfiltered! (New Here?!)

622. Light Bulbs Going Off! The 80/15/5 Rule w/ Sam Gembel! [LAL 2023 Speech!]

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