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By Keith Kalfas
4.9
248248 ratings
The podcast currently has 337 episodes available.
Join us as we dive deep with David Carroll, founder of Dope Marketing, who shares his inspiring journey of building a multimillion-dollar service business in window cleaning, pressure washing, and soft washing before transitioning into his dream venture, Dope Marketing. Discover the secrets behind his success, automation of service businesses, and how he balanced his family's priorities. Learn about the importance of personal health, making life-changing decisions, and maintaining happiness amidst the hustle. Don't miss out on this insightful interview packed with valuable lessons on business, life, and personal growth!
"Think of the last three times that you worried yourself to a point that no one could really talk you out of it. Remember that feeling? How do you feel today? It was nothing." David Carroll
Topics Covered:
Key Takeaways
Automating and systematizing a business ensures it can run smoothly without constant involvement from the owner. Letting go of control and trusting the team reduces unnecessary stress and allows for better focus on what can be influenced. Understanding business cycles, maintaining consistent marketing efforts, and planning ahead for busy and slow periods are key to sustaining steady growth. Personal accountability and self-improvement are essential, with learning from mistakes and prioritizing well-being being critical for long-term success.
Achieving balance in life is also vital, with family and personal health prioritized over work. Empowering employees and trusting them to make decisions without micromanagement leads to more efficient operations. Additionally, having a clear vision and regularly revisiting the original goals and purpose helps stay motivated and keep the business on track.
Connect with David
LinkedIn: https://www.linkedin.com/in/dopemarketing/ Instagram: https://www.instagram.com/davedopemarketing/ Website: dopemarketing.com
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.
" And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand, take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better."
- Keith Kalfas
Topics Covered:
Key Takeaways
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.
"The moment your business changes and you wake up and it starts to become successful is when you realize that your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing."
- Keith Kalfas
Topics Covered:
Key Takeaways
Success often begins once you stop seeing your business as your entire life.
Reducing stress and not overburdening yourself with work can positively impact your business.
Recognizing and addressing the stressors in your business is essential for growth and success.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.
"Shared laughter amplifies joy, turning even life's challenges into moments of happiness."
- Keith Kalfas
Topics Covered:
Key Takeaways
Praise Consistently: Emphasizes the importance of praising God not only in times of need but also when times are good.
Consistent and Committed Faith: Highlights the need for a consistent relationship with God, avoiding lukewarm beliefs and striving to remain steadfast in faith.
Positive and Supportive Community: Encourages surrounding oneself with positive, faithful friends and engaging with spiritually uplifting content.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In this compelling episode, Keith Kalfas shares twelve critical tips that have profoundly impacted his life and the lives of many men. He emphasizes the importance of personal accountability, self-improvement, and resilience. Key points include understanding that no one cares about your struggles, realizing that no one will solve your problems for you, the necessity of avoiding repetitive mistakes, fully committing to your work, taking time to unplug, and the critical role of coaching and creating systems. He also discusses the value of financial planning, the importance of hiring help, the need to build multiple income streams, and the ultimate realization that growth requires proactive change. Through personal anecdotes and practical advice, Keith offers guidance for overcoming life's challenges and achieving success.
"The success that you are looking for lies in the hard work that you've been avoiding."
- Keith Kalfas
Topics Covered:
Key Takeaways
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife’s constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.
"Without love, It's destitute you have nothing"
Topics Covered:
Key Takeaways
Appreciation for Loved Ones: Recognize and cherish the presence of loved ones, and don’t take them for granted.
Unconditional Love: Experiences of deep unfettered love and connection as moments to treasure.
Balancing Priorities: Learn to balance work and personal life, making time for loved ones over professional demands.
Sacrifices for Happiness: Sometimes endure personal discomfort to make our loved ones happy.
Addressing Flaws: Acknowledge and work on personal shortcomings for the sake of harmony in relationships.
Commitment: Fully commit to the relationship without thoughts of backing out, creating stability and trust.
Mature Dispute Resolution: Handle disputes directly and maturely, demonstrating reliability and strength.
Responsibility: Take full responsibility for any mistakes, offering sincere apologies and avoiding future errors.
Growth through Vulnerability**: Embrace openness and vulnerability to strengthen your bond.
Personal Improvement: Enhance personal habits and appearance as a gesture of love and consideration.
Trust and Boundaries: Respect boundaries and avoid distrustful actions to maintain a healthy relationship.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.
"Go find customers who can pay what you're worth."
- Keith Kalfas
Topics Covered:
Key Takeaways
You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services. When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price.
Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate. It's crucial to proactively seek out and secure customers who understand and can afford your pricing.
The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated. Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims.
Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business.
Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.
Topics Covered:
00:00 The difficulties faced by small business owners.
06:31 Be mindful of rapid business expansion risks.
14:20 Unplanned growth and business expansion through hiring.
15:57 Unforeseen challenges induce stress, readiness is crucial.
26:30 Delegate to lighten your workload and succeed.
27:43 Money can be lost without your presence.
36:39 Entrepreneur's reluctance to adopt essential systems.
38:50 Brand style guide streamlines business operational processes.
44:13 Choosing between job scales and staying small
52:14 Scaling brings new challenges and limited resources.
57:11 Transition to higher earnings through strategic decisions.
59:10 Align labor pay with commissions and manage costs tightly.
01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks.
01:13:18 Revenue growth doesn't raise infrastructure expenses.
01:17:49 Navigating challenges in business growth and staffing.
01:22:22 Optimize system, improve staff management for success.
01:26:12 Exploring multiple marketing strategies is vital for growth.
01:35:31 Navigating leadership challenges in culture spread and marketing.
01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS.
01:45:13 Analyze business decisions through profit and loss.
01:49:36 Embrace challenges and find joy in entrepreneurship.
Key Takeaways
Connect with Dan Platta
Website: Best Damn Bookkeeping
Facebook: https://www.facebook.com/bestdamnbookeepping/
Email: [email protected]
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com)
In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success.
"What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."
- Paul Jamison
Topics Covered:
Key Takeaways
I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business."
And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.
I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth.
So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.
This is your journey to unleashing your true potential and thriving in business.
"I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith.
Topic Covered:
00:00 - Manage overwhelm by finding your edge and working it.
05:06 - Text customer, prioritize calm and avoid overwhelm.
06:29 - Experienced freedom and self-care crucial for well-being.
12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone.
15:06 - Embracing the wealth of being present, overcoming anxiety.
Key Takeaways:
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs.
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
The podcast currently has 337 episodes available.
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