In this episode, Keith gets real about the tough balance between working for money and chasing what you love. He talks about his journey dealing with jobs that paid the bills versus work that brought him joy. Keith shares some eye-opening insights on whether doing something just for the cash or trying to turn your passion into your paycheck is worth it. He even brings in some tips from the pros on how to juggle financial needs while still following your heart. If you've ever felt stuck doing a job you can't stand or dreamt of making money doing what you love, Keith's got some solid advice to help you figure it out. So, tune in for an honest chat about finding that sweet spot between responsibility and fulfillment.
Check out these episode highlights 💡:
00:00 Growth Through Unwanted Tasks Opens Doors
05:55 Entrepreneurial Insights from Business Experts
08:52 Hidden Opportunities in Daily Work Routine
13:00 Thoughts Alter Water's Molecular Structure
14:52 Profitable Art of Tree Trimming
🔑 Key Takeaways:
🔹 Leverage Unpleasant Work for Future Opportunities: Sometimes, doing work you dislike can open doors to opportunities you love. It can provide the financial stability needed to invest in your passions or elevate your business to the next level with more options.
🔹 Long-term Vision and Responsibility: It's crucial to face responsibilities and have a clear long-term vision. Avoid falling into the trap of Peter Pan syndrome, where reluctance to grow up and take responsibility can hold you back in both personal and professional spheres.
🔹 Success Structures and Reducing Resistance: Success often comes from understanding and creating the right structures. Reducing emotional resistance and building structured ways to solve problems can lead to financial gains and personal fulfillment.
🌐Resources and Websites 🔗:
Untrapped Alliance - https://www.keithkalfas.com/alliance
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
Connect with Keith 📱
Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
Transcript 📝
(Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast)
Keith Kalfas [00:00:06]:
It's this crazy hard truth that I learned years ago that improved the quality of my life. So I wanna share it with you. Here's what it is. You might be having a conversation in your head with yourself that says, I don't like the money I'm making or what I'm doing. I wanna make more money, but I wanna do something that I love. I've spent so much time doing stuff that I hate and still not making the money that I wanna make. I wanna make great money and do something that I love. I don't wanna do something just for the sake of money.
Keith Kalfas [00:00:39]:
Now you might be the opposite. You might be like, I don't care what it is. If it makes a lot of money, I'll do it. I'll freaking sell my soul for the money. And there are people that do that. There are people who make tons of money. They don't feel full of their life videos already gone. They don't fulfill their life's purpose at all, and they don't even care.
Keith Kalfas [00:00:59]:
They just can't. They just get a whole bunch of money. And you know what everybody else says? You know what society tells them? Wow. You're a superhero. You're so smart. You're so great. You're such an achiever. You're outstanding.
Keith Kalfas [00:01:12]:
And you know what they say? Well, yes, I am because I make a lot of money. I make so much money it's because I'm a genius. I must be fulfilling my life's purpose. And look at all these people looking up to me. And because you make a lot of money yeah. You know what? But if you don't spend time with the people that you love and look them in the eyes and be present with them and get them a card that says thank you. I appreciate you. Since I make a lot of money, let me pay for lunch.
Keith Kalfas [00:01:42]:
Let me buy everybody dinner and then act like I didn't do shit. There's fun things you can do when you make a lot of money. But the reason I'm saying this is because I have five x my income. I don't know. It's steadily going up. Anyways, never mind. It's not about me. It's about you.
Keith Kalfas [00:02:08]:
Here's my point. If you say I want to do something that I love and make money, I don't wanna do that. I hate that. I don't want anything to do with that. That sucks. I don't wanna learn how to do that just to make money. Here's the tough part. Where are you at right now? Are you doing something that you hate and not making the money that you want? Wouldn't it be a lot better to get because you know what money creates? Options.
Keith Kalfas [00:02:36]:
If you do something that you don't like doing and you get good at it and you can make a lot more money, now you can make more money and have more options to do more of the stuff that you love to do, to invest in the things you always invest in, to give and create value for and contribute at a level that you dreamed of. It opens up doors. Kinda like Jordan Peterson said one time. He's talking about this Peter Pan syndrome thing. I was like, somebody, they don't wanna grow up. They don't wanna face responsibility. And it's okay because they're like, man. You're young, still figuring it out that a person gets into their mid-twenties.
Keith Kalfas [00:03:13]:
They still don't wanna face responsibility. They don't wanna conform to the system, and they still haven't figured it out. And people still gave them the benefit of a doubt, it's called. They say, well, maybe he's just a late bloomer. He just hasn't figured it out yet, but it's okay. He still got time on his side. He'll figure it out. Then dude gets in his thirties, and he still hasn't figured it out.
Keith Kalfas [00:03:39]:
And it's still, like, you know, let's say crying, being a victim, making others people's lives difficult because you don't wanna face the responsibility that there's a major part of life that just sucks. And you know what the good news is? It's across the board for everybody.
AD [00:03:57]:
More of the Untrapped podcast right after this. Do you need some serious help focusing on your service business this year? Would you like to go live in a private group coaching environment that's focused every other week with myself and special guest experts who have built multiple $6.07, and even 8 figure businesses? If so, I would like to extend a special invitation to consider joining my new private group coaching program called the Untrapped Alliance. And we're already two months at the time of this recording. Two months in. And for instance, last week, we had special guest, Steve Dehant. My friend Steve has a $7,000,000 landscaping business with 60 employees and eight sales guys. They have 05:30AM sales trainings every Tuesday morning. And Steve came on for two hours, and he taught our private group how to build your own sales presentation on an iPad. So, when you sit down with your customer, you can show them critical mistakes to avoid as the customer.
You educate them, and you show show them pictures of your work. You gain trust and build authority. And by the time you're done with this presentation, the customers will see it. If you do good quality great quality work, the customers will see it as a risk to go with anybody else. And Steve was gracious enough to walk us through this entire process and and describe how he has built a multimillion dollar business specifically in how to build rapport and trust and authority with clients quickly. And he's done this through trial and error for the past twenty five years. He's mastered it. This guy, you would have to pay him $1,500 an hour to even get an hour coaching call with him, and he got on for two hours in our live private group, and the members loved it. I loved it. It was incredible. He had me in tears at one point because he was talking about how, you know, incredible. He had me in tears at one point because he was talking about how here's a guy, nothing was handed to him. He reached in the trenches and almost lost everything in 02/1989 and built his business back up from nothing. A few weeks ago, we had another guest on, Dan A few weeks ago, we had another guest on, Dan Plata, the home service CFO. He taught us how to hire employees and how to screen and vet them out and the mindset around growing and scaling the business, but he also taught us how to understand our numbers and profit and loss statements and dial in your numbers strategically, so you get crystal clarity on the math in your business, and he made it fun. This week coming up, we have special guest, my friend Eric Reno, who's built a Deca million dollar roofing empire, and he's gonna teach us his marketing strategies of how to become five mile famous. He goes all in when it comes to marketing and advertising. He's gonna show us his best kept secrets and practices and hold nothing back.
So, I don't take this lightly. I mean, I feel very thankful that these people I know are willing to come on because they respect and trust me to share with you and me everything that they're doing. And that they can't share everything, but they can within an hour or two share a lot. I mean, this is invaluable information, and it's a private group coaching setting that is not garbage social media. I mean, this is a private Zoom calls. And you get access to all the replays when you join up. So, this is a monthly paid membership group. And so, you get in, you pay.
Right now, the introductory investment is only $97 a month. So it's about $50 per call. And so if you could get in and learn some stuff that could make you an extra, I don't know, you say the number, $20.50, hundred, hundred and $50 this year. I don't know the size of your business, but the stuff that we're learning, if implemented, I can't make you any promises, but if implemented is hyper valuable. So this program costs me money to put together. I pay for the software, the systems. I have a media team that I pay that helped me put this together. And so I have hard costs involved here, but I love doing this.
So if you're interested, open up your browser right now and type in KeithKalfus.com/Alliance, and I'll see you inside of the next call. And remember, you get access to the replays immediately as soon as you sign up, and you'll be part of the group. See you there.
This is Untrapped with Keith Kalfas.
Keith Kalfas [00:08:34]:
I remember real quick. I wanna interject real quick. People will lie to you. I remember having this conversation when I was in my like, about 24. I was telling the owner of a landscape company I worked for. I spent too many years working for other people, and he was like, hey. Everybody get goes to work. Right? You say you wanna have your own business and all.
Keith Kalfas [00:08:52]:
Even if you do that, you gotta get up and go to work. Look at me. I'm at work. We all get up, and we all go to work. But there was something he wasn't telling me. He wasn't saying, look over at me in the passenger seat of the truck and be like, did you know for a very small amount of money and some ambition and and awareness, you could go start your own landscaping business and say la vie to me, and you can go make, like, five or you could make 10 times. You can make unlimited amount of money compared to what you're making right now. He went about to say that to me, so he was speaking out of the side of his mouth.
Keith Kalfas [00:09:27]:
Everybody goes to work. Now she keeps showing up and making me money. I appreciated the job, man. Any job that I had, any boss that was a landscape boss, man, shout out. I appreciate you because you helped me get through hard times when I needed money to pay my bills and pay my rent. And I showed up, and I did a good job. Thank you. Some of them are my friends' faith.
Keith Kalfas [00:09:47]:
But, anyways, Jordan Peterson said this thing. He's like, if you're in your mid thirties and you still don't wanna take responsibility, it's Peter Pan syndrome. Right? You don't wanna grow up. When you're in your thirties, there's no more excuses for you, and nobody cares. And they don't wanna hear it because they're like, what have you been doing for the past ten years? Get your act together. Be part a contributor to society. Right? It's like nobody cares anymore. And then if you get in your late thirties and you started getting your forties, I don't catch judgment on anybody because you don't know what people have gone through or what they're going through, and that's the truth right there.
Keith Kalfas [00:10:26]:
You gotta do the best you can with what you know how. Because I have met a lot of brothers, and I get messages and comments and DMs from brothers and emails that are going through a lot of stress, and my heart goes out. So, I'm not judging on anybody. Right? Actually, I feel incredibly grateful. But here's my point in all this. If you do the hard thing and you go get around the successful people, let's say you wanna learn how to do luxury outdoor living spaces. You wanna learn how to build patios, or you wanna take your business to the next level. You have to swallow your pride and stop looking at the law of attraction and abundance.
Keith Kalfas [00:11:01]:
How am I gonna become a multimillionaire by meditating? You know, matter of fact, I did sign up for one program a few years ago. It was a quantum coaching program, and it was kind of expensive. It actually reorganized my brain in terms of my worthiness of what I believe I'm worth, and and it helped me understand what I'm gonna share with you right now. Some things are just structures. Oh, here's an example. Oh, a lot of things following me. The Osmo packet three. If you're curious, I love this camera.
Keith Kalfas [00:11:34]:
This bottle of water is a structure. The bottle, the water inside, you can actually drink it. I can look at this bottle of water and be so upset that the water isn't spilling out of it, but it doesn't care because in third density physical form of consciousness, the way the atoms vibrate, this way this thing was engineered, it all came from the way it's constructed, manufactured. Someone invented this, and they reiterated it many times. No matter how I feel about this, the water's not gonna spill.
AD [00:12:06]:
More of the Untrapped podcast right after this. Hey. If you're looking for what is probably the greatest software ever to run your business on, go to getjobber.com/keith. You can create proposals, invoices, collect payments, even track your entire business directly on the Jobber smartphone app. And if you wanna get a totally free trial of Jobber right now, open your browser, type in getjobber.com/Keith. And if after the trial, you decide you wanna sign up with Keith's link, you'll automatically get 20% off your first six months. So what are you waiting for? Go to getjobber.com/Keith. This is Untrapped with Keith Kalfas.
Keith Kalfas [00:13:00]:
Unless you're freaking Superman and you can shoot lasers out of your eyes. Like, you have to physically take the cap off and, like, pour the water out. Now there is a different theory if you read Masaru Emoto, the power of water, and you study quantum physics and Deepak Chopra and all these different things, which you can change the molecular structure of the way the water is structured by your very thoughts and intentions or the way you speak or vibrate or communicate because your body is 90% water. So if you're happy and you're joyous and you're chasing your goals and you're grateful, the molecular structure changes. And also there's part of a vibration that's outside of physical consciousness that's affected as well. I'm not too educated on that. So there's that way you can have an effect. But what I'm talking about is the physical container is a structure.
Keith Kalfas [00:13:43]:
Right? And it holds water no matter how you feel. So in the business world, there are people who own businesses or have investments that are structures that they were very conscious about. They don't have a deep emotional attachment to it like a dead end job that they hate or a service business that they need to work so bad. It's just a structure, and they build it and they set it up, and they care and they're conscious. And it creates a result. It solves a problem. It fills a need, and it creates cash flow. It makes sense, and it creates cash for them to do other things.
Keith Kalfas [00:14:21]:
So my point is, what if you reduce the amount of emotional resistance? You say no. You know what? Just for an example, you might love the idea of, building patios and stuff. How am I gonna meet with this, guy, Crux Cruise Lawn? Sorry. That's his proper name. You guys are brilliant. He's built, like, a luxury outdoor living space patio for, like, Greg Woodstock, the pond guy. He's meeting with my friend Steve Dehant from PMS Brick Pavers. I might go over and interview him today or tomorrow here.
Keith Kalfas [00:14:52]:
And, but this it got me thinking of that. It's like, you might love the idea of doing that because you could turn your art into life, and you could but you might hate the idea of doing that. Like, I never cared about trimming ornamental trees. My friend William taught me how to do this, and it became the highest profit margin thing that we do. We can pull weeds and trim bushes and mow lawns all day and make $6.07, $800 in revenue, or we can go trim a bunch of ornamental trees and do, like, $34,000 in revenue at, like, the profit margins are insane instead of making maybe $200 for the day net profit after all your expenses. You can make $1,200 profit in a day, right, by doing this stuff. So I was like, I love trimming trees because I can learn how to do it and I can make money. Now, obviously, you shouldn't just go trim trees unless you're learning how to properly trim them and prune them and there's a whole another story.
Keith Kalfas [00:15:51]:
But there's people that would argue that you shouldn't do anything unless your heart's on board and you're fully passionate about it and it's what you want. Do you want it to be a career? I think you gotta do what you gotta do to get to where you gotta get and do the best with what you know at the time. If your dream is to eventually run some type of foundation that helps people on a grand scale, and it's some big nonprofit organization, what do you gotta do now to get to that point? Long drawn out stories here.
