In this episode of the Untrapped Podcast, Keith Kalfas chats with Chris Beltran, the Brand Transformist from California, about how strong, consistent branding can take your service business—from landscaping to window cleaning—to the next level. Chris shares insights from working with industry pros like Brian Fullerton and Paul Jameson, and they reveal details about a free workshop on August 6th to help you create a brand style guide and attract dream clients. If you’re ready to stand out and charge what you’re worth, this episode’s for you.

 

 

“Your branding really sets the expectations of your customer’s experience. So if they feel that your brand is cheap, inconsistent, or sloppy, they’re going to assume that’s how working with you will feel too.” – Chris Beltran

Topics Covered:

• Why branding is more than just a logo—it’s about perception and trust

• How consistent, professional branding impacts sales and client confidence

• The difference between looking professional vs. looking intentional

• Chris Beltran’s AIM Method: Audience alignment, Intentional imagery, and Messaging

• The importance of a brand style guide (and how it saves time + money)

• Real-life branding wins: Rebrands for Brian Fullerton, Paul Jameson, and Keith himself

• When (and why) to rebrand your business

• How branding creates subconscious emotional impact

• Common mistakes like “Canva-hacking” your brand and using generic logos

• Branding stats that prove its ROI (e.g., 33% revenue boost from consistency)

• The power of cohesive branding across business cards, websites, uniforms, and trucks

• Details on the free Brand Advantage Workshop happening August 6th

Key Takeaways

• Branding Sets the Tone Before You Even Speak:

  Your website, logo, and truck wrap are doing the talking before you do. If your brand feels cheap or inconsistent, clients will assume your service is too—no matter how good you actually are.

• Consistency Builds Trust (and Referrals):

  Being visually consistent across your business cards, social media, shirts, and site isn’t just about looking good—it makes you memorable and referable. Consistency signals professionalism and builds instant credibility.

• Your Brand Should Reflect Your Value—Not Undercut It:

  If your service is premium but your branding looks DIY, you’re sending mixed signals. A cohesive, intentional brand tells clients, “Yes, I’m worth the price”—and makes it easier to charge what you’re really worth.

 

Connect with Chris

Instagram: https://www.instagram.com/itschrisbeltran/ Pinterest: https://www.pinterest.com/itschrisbeltran/ Website: https://chrisbeltran.mykajabi.com/ Brand Advantage Workshop: https://chrisbeltran.mykajabi.com/brand-advantage-keith

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

 

Resources and Websites: 

Start Getting Leads Now https://www.footbridgemedia.com/keith

Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP

The Untrapped Alliance: https://www.keithkalfas.com/alliance