Green Industry Podcast

Paul Jamison sits down with Asher from Messer Lawn Care Services to reveal proven, psychological quoting strategies—like eliminating itemized costs and using precise odd numbers—designed to create premium, stress-free proposals that protect your profit margins and instantly reduce customer bargaining.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level of profitable estimating and business operations. We build on our quoting framework to discuss how streamlining your sales process and leveraging your CRM can help you close more premium jobs while protecting your bottom line.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, bought a truck and trailer, and expanded beyond his neighborhood. We discuss the importance of defining a service area, sticking to core services, and avoiding saying yes to every request. I ask about pricing, calculating true job cost, and the profit potential of upsells like core aeration and fertilization. Asher shares how he sets boundaries with customers, charges for extra work, and tracks both variable and fixed costs to stay profitable. We end with practical advice on setting a man-hour rate, using systems to collect payment, and building a business that can run without him.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Takeaways:

• I track all revenue to the penny by routing every payment into a dedicated revenue account.
• We increase net profit by raising revenue and by rigorously reducing unnecessary expenses and waste.
• I calculate cost of goods sold for each job so I set prices that cover materials and direct costs.
• We separate fixed overhead from variable job costs to clearly see true profitability and monthly cash needs.
• I use a CRM such as Jobber linked to my bank and QuickBooks to streamline invoicing, payments, and bookkeeping.
• We review monthly financial statements, including cash flow, profit and loss, and balance sheet, to guide operational decisions.

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury, and getting his body ready for the upcoming Equip Exposition. Drawing inspiration from Dr. Frank's three pillars of health—exercise, nutrition, and stress reduction—Paul shares how he is prioritizing his physical and mental well-being to serve his customers and run his business at the highest level.

Equip Expo 2026: Save 50% with promo code PAUL -> Register Here

Jobber CRM: The #1 software for landscapers -> Get Started

The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey

Footbridge Media: Elite websites and SEO -> Build Your Brand

CallRail: Track your marketing ROI -> Try It Free

Coast: Manage fuel and daily spending -> Learn More

Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit, mastering the art of trade show networking, and building lasting relationships in Louisville.

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• Try the CRM Jobber - Click Here
• CallRail – Track where your leads are coming from: callrail.com
• The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
• Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• Business Cards Built by Contractors - Coast

Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn care business and the exact steps you need to take to ensure your hard work is actually turning a profit.

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• Try the CRM Jobber - Click Here
• CallRail – Track where your leads are coming from: callrail.com
• The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
• Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• Business Cards Built by Contractors - Coast

The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by special guest Mitchell Gordy to preview the highly anticipated 2026 Equip Exposition in Louisville, Kentucky.

We are breaking down everything you need to know before making the trip this October, from testing out the latest gear in the massive outdoor demo yard to maximizing your networking opportunities on the trade show floor. Mitchell shares his personal game plan for getting the most out of the week, avoiding the common mistakes first-timers make, and why attending this event is absolutely crucial for connecting with peers and scaling your lawn care and landscaping business.

Pack your bags and get ready for the best week of the year in the lawn care and landscaping industry!

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• Try the CRM Jobber - Click Here
• CallRail – Track where your leads are coming from: callrail.com
• The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
• Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• Business Cards Built by Contractors - Coast

Paul Jamison shares the deeply personal story of how he found himself $40,000 in debt right out of college, detailing the exact "scorched earth" strategies and strict budgeting he used to rapidly pay it off, avoid common financial traps, and ultimately pave the way for a successful, debt-free green industry business.

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• Try the CRM Jobber - Click Here
• CallRail – Track where your leads are coming from: callrail.com
• The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
• Footbridge Media – Get a pro lawn care website: footbridgemedia.com

AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to stop using platforms like ChatGPT simply as a search engine and start building customized AI agents that can save time, improve customer communication, and streamline daily operations .

📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy!

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

🎟️ LCR Summit: https://www.lcrmedianetwork.com/

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• Try the CRM Jobber - Click Here
• CallRail – Track where your leads are coming from: callrail.com
• The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co
• Footbridge Media – Get a pro lawn care website: footbridgemedia.com