This week on The Green Grind, Kory and LeRoy welcome back Jonas Olson, founder of Turf Badger, for a powerful follow-up to his original episode (#216). Since his last appearance, Jonas has taken Turf Badger to the next level—expanding to 15 corporately owned locations across five states, all without franchising.
Jonas shares why he stepped away from the franchise model, the systems and training programs that fuel his company’s explosive growth, and how building strong internal leaders has allowed him to scale fast while maintaining control. The guys also dig into mental toughness, long-term vision, and the daily discipline required to grow a winning culture.
Whether you’re running a single crew or dreaming of multi-location success, this episode is packed with real talk and actionable advice from a guy who’s walking the walk.
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