For his fourth appearance on The Green Grind, Kory and LeRoy welcome back Sam Gembel, co-owner of Atlas Outdoor, to dive into the strategic side of scaling a landscaping business—with purpose.

Sam shares how focusing on leadership, culture, and communication has transformed both client experiences and team performance. From hiring with intention to creating clear SOPs (standard operating procedures), he explains how structure, consistency, and accountability have propelled Atlas Outdoor to the next level.

If you’re a business owner looking for more than the usual hustle-and-grind narrative, this conversation offers a fresh, sustainable perspective on what real success looks like.

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