We're back from Louisville—and what a week it was! In this short episode, Adam shares highlights from Equip Expo 2025, from connecting with green industry pros and partners to showcasing how Branded Bull helps lawn and landscape companies stand out, get found, and win more work. Hear our biggest takeaways from the event and why we're already counting down the days until Equip 2026.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

We're heading to Louisville for Equip Expo—the biggest event in the green industry! In this short episode, host Adam Fullerton shares an update with listeners about what to expect, why this event matters, and how you can connect with us in person to learn how we're helping lawn care and landscaping businesses stand out, get found, and win more work.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Your business name is one of the biggest decisions you'll ever make — and one of the hardest to change later. In this episode, Adam shares what to consider when naming your lawn care, landscaping, or green industry business. From SEO and professionalism to long-term flexibility, you'll learn how to pick a name that works today and five years from now.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

In this episode of The Weekly Bull, Adam explains the difference between SEO (Search Engine Optimization) and GEO (Geographic Optimization) and why both matter for green industry businesses. Learn how to boost your visibility in Google searches, show up in local "near me" results, and attract more qualified leads with practical tips like NAP consistency, location-based keywords, and an optimized Google Business Profile.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

In this episode of The Branded Bull Podcast, Adam explains why NAP consistency is one of the most powerful (and often ignored) ways to boost your local SEO, how it builds trust with both search engines and customers, and what steps you can take today to clean up your online presence for better rankings and more calls.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

One strong element—like a logo, a website, or even SEO—isn't enough to maximize your business growth. In this episode, we break down how branding, your website, local SEO, and other marketing tactics all build on one another. For green industry pros, this synergy is what helps you stand out, get found, and ultimately win more work.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

On the road to the airport, Adam and co-host Brian Fullerton of Brian's Lawn Maintenance dive into the importance of logos and branding for small businesses. They compare how branding plays out differently for small companies versus larger ones, and why making the right decisions early can set you apart as you grow. Whether you're just starting out or scaling up, this episode will give you practical insights to stand out, get found, and win more work.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Adam sits down with Brian Fullerton of Brian's Lawn Maintenance to share updates on his refreshed branding, new website, and growth plans. They also preview this fall's big industry events—LeanScaper, Equip Expo, and Lawntrepreneur Academy Live—and why they're must-attend opportunities for green industry pros.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Your branding isn't just your logo or your website—it's every single interaction a customer has with your business. From your voicemail greeting to the shirt you wear on the job, small details shape how customers perceive you. In this episode, we'll cover the overlooked touchpoints that can either build trust—or cost you the job—and how dialing them in can help your lawn care or landscaping business stand out, get found, and win more work.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

Your name is your biggest asset. In this episode, we break down why name recognition matters and how logos, websites, and SEO can make your business memorable—and the one that gets the call.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc