As lawn care and landscaping companies grow, many owners wonder whether they should create a separate DBA for new services or keep everything under one name. In this episode, Adam breaks down the real pros and cons of both approaches—brand clarity, marketing dollars, SEO impact, customer perception, and long-term scalability. If you're thinking about adding services like hardscaping, snow removal, holiday lights, junk removal, or pressure washing, this episode will help you understand what strengthens your marketing—and what silently works against you.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Marketing isn't just ads or a nice-looking website—it's every touchpoint a customer experiences before they decide to hire you. In this episode, Adam breaks down what "marketing" actually means for lawn care and landscaping companies, why understanding it matters, and how small improvements across your brand, website, and local presence can help you stand out, get found, and win more work. You'll also learn three simple wins you can implement this week to improve how customers see your business.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Many Green Industry businesses overspend on one flashy marketing asset while everything else sits at a Level 2. In this episode, we explain why your marketing should grow evenly—Level 3, then Level 5, then Level 7—across all touchpoints. Learn how small, consistent improvements to your branding, reviews, trucks, social presence, and customer experience create far better results than any single big investment.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Your logo is more than artwork—it's the face of your business. In this episode, we break down why a strong, memorable, professional brand is one of the most important investments a lawn care or landscaping company can make. Whether you're just starting out or scaling past seven figures, your branding sets the tone for how customers perceive you, trust you, and choose you.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Host Adam Fullerton shares his takeaways from this year's Lawntrepreneur Academy Live—an inspiring weekend filled with energy, growth, and connection. Hear about the amazing atmosphere, the powerful conversations with motivated lawn care and landscaping business owners, and why events like this are helping shape the future of the green industry.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

We're excited to officially launch Paid Search Ads—built specifically for the green industry. In this episode, Adam breaks down what paid search is, why it matters, and how it helps lawn care and landscaping businesses show up at the top of Google when customers are ready to buy. If you want more clicks, calls, and booked jobs—this one's for you.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

We're back from Louisville—and what a week it was! In this short episode, Adam shares highlights from Equip Expo 2025, from connecting with green industry pros and partners to showcasing how Branded Bull helps lawn and landscape companies stand out, get found, and win more work. Hear our biggest takeaways from the event and why we're already counting down the days until Equip 2026.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

We're heading to Louisville for Equip Expo—the biggest event in the green industry! In this short episode, host Adam Fullerton shares an update with listeners about what to expect, why this event matters, and how you can connect with us in person to learn how we're helping lawn care and landscaping businesses stand out, get found, and win more work.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Your business name is one of the biggest decisions you'll ever make — and one of the hardest to change later. In this episode, Adam shares what to consider when naming your lawn care, landscaping, or green industry business. From SEO and professionalism to long-term flexibility, you'll learn how to pick a name that works today and five years from now.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

In this episode of The Weekly Bull, Adam explains the difference between SEO (Search Engine Optimization) and GEO (Geographic Optimization) and why both matter for green industry businesses. Learn how to boost your visibility in Google searches, show up in local "near me" results, and attract more qualified leads with practical tips like NAP consistency, location-based keywords, and an optimized Google Business Profile.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/