Branded Bull Podcast

On this week's episode, host Adam Fullerton makes the case for the one email a lot of lawn care and landscaping companies skip — the end-of-season note that goes to the customers you already have. He walks through what belongs in it, who should get it, and why the last week of October is the window. Adam also gets into the research on how much easier it is to sell to somebody who has already written you a check than to go find somebody new. By the end you'll have the structure to send yours this week.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

On this week's episode, host Adam Fullerton picks up where last week left off — your categories and service area get you into the results, but reviews are a lot of what decides who actually gets the call. Adam covers what Google says about reviews and local ranking in its own words, why replying to them matters, and the photo specs most lawn care and landscaping businesses never check. This week's challenge: ask ten recent customers for a review and put five real photos on your profile.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

On this week's episode, host Adam Fullerton gets into the two settings on your Google Business Profile that decide whether you turn up when somebody searches — your categories and your service area. Adam covers Google's own rule for picking categories, why stuffing your services in there as keywords works against a lawn care and landscaping business, and where winter work actually belongs. This week's challenge: fix your categories, your services and your service area before the first storm.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

On this week's episode, host Adam Fullerton sorts out which numbers are worth your time and which ones you can quit staring at — starting with why your email open rate stopped meaning much back in 2021. He runs through the three things a lawn care and landscaping business should jot down once a month, including the three Google Business Profile numbers that mean somebody actually did something. This week's challenge: pull your last twenty jobs and write down where each one came from.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

On this week's episode, host Adam Fullerton explains why your fall emails may never reach the inbox — and why it's less about what you wrote than who you sent it to. He covers the complaint threshold Google publishes in its own sender guidelines, and why a smaller, clean list beats a big one full of strangers for a lawn care and landscaping business. This week's challenge: send your next fall email to customers only.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

On this week's episode, host Adam Fullerton walks lawn care and landscaping business owners through the estimates that went quiet, and how to follow up on them without chasing anyone for a month. He shares a Harvard Business Review study that found 23% of more than 2,200 U.S. companies never answered a website inquiry at all, then covers the four things every follow-up needs to do and a quick test to make sure your own contact form reaches you.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Every operation that's been running a few years has a pile of former customers sitting in its invoicing software doing nothing. Most of them didn't leave angry — they moved, cut back, or just drifted. Research out of the Wharton School puts your odds of selling to a lost customer at 20–40%, versus 5–20% for a stranger you'd have to pay to reach. This episode covers who counts as lapsed, the four things a re-introduction has to do, and the three mistakes that kill it. This week's challenge: pull your lapsed list, pick twenty, reach out today.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Your search rankings belong to Google. Your ad reach belongs to your budget. Your customer list belongs to you — and in most green industry businesses it's sitting completely unused. This episode makes the case for the one marketing channel nobody can take away from you, then gets practical: the four fields you need on every customer, and the four groups to split them into.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

By the time someone searches "fall cleanup" plus your town, Google already decided who to show them — and it decided weeks earlier. This episode covers why most green industry websites are invisible for their own seasonal services, with a 60-second self-audit you can run from your phone and the six pieces every service page or section needs to rank. Your challenge this week: pick one service and give it real content before the season starts, not during it.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/

Website traffic only tells part of the story. Microsoft Clarity is a free tool that helps lawn care and landscaping business owners see how visitors actually interact with their websites through session recordings, heatmaps, click behavior, and more. In this episode, we break down how Clarity works and how you can use those insights to improve your website and make smarter marketing decisions.

Important Links:

https://www.brandedbull.com/

https://www.instagram.com/brandedbull/

https://www.facebook.com/brandedbullinc

https://www.lawntrepreneuracademy.com/