By Marty Grunder
5
2525 ratings
The podcast currently has 81 episodes available.
On this week's episode, Marty Grunder sits down with Grow Group Content & Events Manager and Grunder Landscaping Marketing Manager, Emily Lindley. They talk about GLC's marketing priorities for 2025, what worked and what didn't in 2024, and offer a sneak peek at some exciting marketing-focused sessions at the upcoming GROW! 2025 conference.
In this episode, topics covered include how to effectively target advertisements, analyze website traffic, and set social media goals. Emily also shares insights on the 2025 marketing budget and plan, client engagement strategies using Aspire for automated communication, and the importance of showcasing your landscape work through professional photography. Plus, Emily notes that group discounts are available for GROW! 2025, where attendees will learn how to better reach and keep their ideal clients.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
GROW! 2025 Feb 25-27, Columbus OH
Ace Discovery Nov 12-15 New Orleans
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
In this panel held live at Equip Expo in the STIHL booth, Marty Grunder is joined by Stihl experts Brian Fullerton, Dan Mabe, and Paul Beblowski to discuss what landscape pros should consider when evaluating switching to electric equipment. They talk about what benefits teams are seeing as they're using battery-powered equipment and what solutions contractors have found to common challenges that come from making the switch.
Brian, Dan, and Paul cover key considerations for professionals contemplating this shift, including tool pricing, charging logistics, and potential insurance changes. Paul shares STIHL’s financing options, while Brian emphasizes the ROI through reduced maintenance costs and fewer fuel mishaps.
Your company can start small with battery-powered tools, achieving the benefits of quieter operation, reducing noise pollution, and enhancing workplace culture. Audience questions tackle government collaboration for air quality improvements and battery disposal guidelines, with insights on available incentives. Tune in for the benefits and challenges of transitioning to battery-powered tools from STIHL.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Stihl
Ace Discovery Nov 12-15 New Orleans
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
In this episode, Marty reveals how firsthand experiences at other leading landscaping companies inspired three key operational changes at Grunder Landscaping Co., enhancing efficiency and saving money. He highlights a recent team success, discusses improvements made by President Seth Pflum, and shares the significant benefits of Aspire software, including enhanced metrics, speed, and productivity. Additionally, Marty covers the impact of optimized truck setups, the value of their monthly GROW meetings, and maintaining transparency in financial data. Remember, teamwork is the most important ingredient in driving operational efficiency! Find out more in February at GROW! 2025.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Ace Discovery Nov 12-15 New Orleans
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
Sign up by November 1! GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
In this episode, Vince Torchia, Vice President at The Grow Group, shares insights from RJ Lawn & Landscape and Hidden Creek Landscaping, hosts for GROW! 2024 and 2025 events. Vince highlights the operational strengths and unique approaches of both companies, focusing on their intentional strategies in team building, departmental organization, and cultivating a strong company culture. As we enter Q4 2024, he reflects on key takeaways from the Des Moines GROW! 2024 event and sets the stage for what to expect in February’s GROW! 2025. Tune in for valuable leadership lessons and a sneak peek at Hidden Creek’s innovative practices.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Ace Discovery Nov 12-15 New Orleans
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
Jason Cromley of Hidden Creek Landscaping sits down with Marty Grunder to talk about his journey as a landscape professional - from starting his company in college to today. Consider this episode a preview of what we'll see when we're onsite touring their facility for GROW! 2025 in February!
After starting his company in college, Jason reflects on his challenges and triumphs in building a successful business today. From his family roots in Ohio and the influence of growing up in a family of entrepreneurs to highlighting how that shaped his motivation and drive, the conversation dives into various leadership styles, the delicate balance between “luck” and creating opportunities, and the importance of branding and organization in running a business. Jason also shares valuable tips for staying organized and how building the right infrastructure can eliminate unnecessary sales calls. As they look forward to the upcoming GROW! 2025 event in February, listeners will gain insights into both the landscape industry and the personal experiences that have defined Jason’s career. Don't miss this special sneak peek, and please join us for what may be the bigget and best GROW! ever, this February.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Property Intel from Aspire
Hidden Creek Landscaping
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
Look ahead at your schedule: do you have enough winter work lined up to get you through the colder months ahead? For the time between snow storms, there are certain kinds of work that can keep crews working. In this episode, Marty Grunder shares the kinds of work they're looking for at Grunder Landscaping Co. and what they're doing to find more jobs for December - February.
With winter often viewed negatively, Marty explains how to shift that narrative, emphasizing the importance of proactive planning year-round. He discusses strategies for identifying viable services, setting achievable goals, and networking with top clients to uncover unsolicited project opportunities. Listeners will learn about a significant winter project involving a massive retainer wall at Grunder Landscaping Co. and how seeking winter work can not only maintain revenue but also attract and retain employees. Tune in to discover how to change perceptions and embrace winter work as a valuable opportunity!
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Learning Leader Podcast #476
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
Tis the Season for Strategic Planning! In this episode, Vince Torchia shares what teams should consider and how they can structure their strategic planning to ensure they're well prepared for 2025. Vince discusses the need to revisit vision and mission statements, ensuring core values remain relevant. You’ll hear how Grunder Landscaping revamped their mission to foster teamwork and highlights the significance of recognizing team members who embody these values. The episode also delves into crucial aspects such as revenue targets, ideal client profiles, equipment needs, and the skills of team members, encouraging listeners to evaluate their company’s location and resources for optimal success.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Vince Torchia LinkedIn
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
In this episode, our longtime friend Lee Buffington, Founder & CEO of Thrive Outdoor in Alabama, shares stories from his 29-year journey as a landscape pro. Starting his company at 19 years old, he shares the challenges that seemed big in the early years, how his team has overcome them, and what they're working on today.
Lee delves into the critical importance of mindset, emphasizing how attitude can elevate someone from a weed eater operator to a successful business leader. He discusses the evolution of his company over nearly three decades, examining current industry trends and the management of multiple locations. He highlights the use of data analysis through platforms like Aspire, which has streamlined operations and informed decision-making. Throughout the conversation, Lee underscores the significance of building strong relationships, both with clients and team members, and how ‘leading with love’ fosters a positive work environment. He also offers valuable advice for aspiring landscapers, including the importance of mentorship and the impact of hiring the best talent. Tune in for an inspiring and insightful discussion about perseverance, growth, and the power of community in business.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Thrive Outdoor Inc.
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
In this episode of The Grow Show, Marty Grunder and Seth Jones, Editorial Director of Landscape Management Magazine, dive deep into the emerging trends, such as the growing influence of technology and innovative sales approaches that are reshaping the sector. Seth shares his professional journey and the current outlook for landscaping businesses, offering insights into overcoming the anticipated challenges of 2024 and 2025. The conversation also explores how peer groups have led to impressive results and examines valuable lessons gleaned from journalism and golf industry trends. Additionally, Marty and Seth discuss the importance of “consistent and constant low-risk experiments” for entrepreneurs. Tune in for a comprehensive analysis of how landscaping professionals can adapt to industry shifts and drive success.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Seth Jones LinkedIn
Landscape Management Magazine
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
In this episode, Marty Grunder emphasizes the crucial role of having a clear vision for the future, particularly for 2025, to unite and inspire your team behind a common goal. Marty shares insights on defining your vision and why it should be developed now. The episode covers topics such as the importance of having a personal “superbowl” vision, drawing parallels between sports and business, and the significance of a well-defined vision for long-term success. Grunder also reflects on his early days, the value of visualizing success, and how a cohesive vision benefits the entire team.
Grunder Landscaping Vision and Mission
Our Vision: To be recognized as leaders and as a growing company that provides opportunities for our team.
Our Mission: Create opportunities for our team to grow and succeed by enhancing the beauty and value of every client’s property while exceeding their expectations every step of the way.
In This Episode:
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Book: The Power of Full Engagement https://www.amazon.com/Power-Full-Engagement-Managing-Performance/dp/0743226755
Landscape Management Magazine https://www.landscapemanagement.net/category/current-issue/
Interview Series: Sustaining a Company Culture with Joe Calloway https://the-grow-show.castos.com/episodes/interview-series-sustaining-a-company-culture-with-joe-calloway-1
Virtual Sales Bootcamp https://www.growgroupinc.com/virtual-sales-bootcamp
Grunder Landscaping Fall 2024 Field Trips https://www.growgroupinc.com/glc-fall-field-trips
Ten Step Sales Document https://martygrunder-my.sharepoint.com/:i:/g/personal/lindsey_growgroupinc_com/Eb-0p5KMrE5ElDHCgk_0AEcBdYMC2jTsX8KSddCbS_S9EA?e=bMxmx9
NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024
GROW! 2025 Feb 25-27, Columbus OH https://www.growgroupinc.com/grow-2025
The Grow Group https://www.growgroupinc.com/
Grunder Landscaping https://grunderlandscaping.com/
Marty Grunder LinkedIn https://www.linkedin.com/in/martygrunder/
Stihl https://www.stihlusa.com/
The podcast currently has 81 episodes available.
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