The GROW! Show

By Marty Grunder

The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.... more

2323 ratings

FAQs about The GROW! Show:

How many episodes does The GROW! Show have?

The podcast currently has 75 episodes available.

The GROW! Show episodes:

October 02, 2024Strategy: The Questions to Ask As You Plan for 2025
Tis the Season for Strategic Planning! In this episode, Vince Torchia shares what teams should consider and how they can structure their strategic planning to ensure they're well prepared for 2025. Vince discusses the need to revisit vision and mission statements, ensuring core values remain relevant. You’ll hear how Grunder Landscaping revamped their mission to foster teamwork and highlights the significance of recognizing team members who embody these values. The episode also delves into crucial aspects such as revenue targets, ideal client profiles, equipment needs, and the skills of team members, encouraging listeners to evaluate their company’s location and resources for optimal success.

In This Episode:
Check your vision and mission statements, are your core values still valid?
How Grunder changed their mission statement to be more team-oriented
Recognizing team members for exhibiting your values
Revenue targets - what does your mix look like?
Hiring and training to support the revenue targets
Finding or refining your ideal client mix
Examining your equipment needs for 2025
Do you have enough of the right team members with the right skills?
Looking at your company location - do you need to change anything?
Recapping key takeaways
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Vince Torchia LinkedIn
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
17min
September 25, 2024Interview Series: The Journey to Success with Lee Buffington of Thrive Outdoor
In this episode, our longtime friend Lee Buffington, Founder & CEO of Thrive Outdoor in Alabama, shares stories from his 29-year journey as a landscape pro. Starting his company at 19 years old, he shares the challenges that seemed big in the early years, how his team has overcome them, and what they're working on today.

Lee delves into the critical importance of mindset, emphasizing how attitude can elevate someone from a weed eater operator to a successful business leader. He discusses the evolution of his company over nearly three decades, examining current industry trends and the management of multiple locations. He highlights the use of data analysis through platforms like Aspire, which has streamlined operations and informed decision-making. Throughout the conversation, Lee underscores the significance of building strong relationships, both with clients and team members, and how ‘leading with love’ fosters a positive work environment. He also offers valuable advice for aspiring landscapers, including the importance of mentorship and the impact of hiring the best talent. Tune in for an inspiring and insightful discussion about perseverance, growth, and the power of community in business.

In This Episode:
Intro of guest Lee Buffington, Alabama and family discussion
From dreams of medical school to the landscaping industry
Early challenges, being a young solopreneur, surviving winters
29 years in business, examining the business and industry today
Physical locations of Thrive Outdoor in Alabama
Mindset and attitude can take you all the way from weed eater operator to company head in the landscaping industry
Realizing you are the bottleneck
Collecting and analyzing data - Aspire
Managing multiple locations and a changing industry, Grunder’s new branch
Business success and relationships, leading with love
Would you have done anything differently?
Paying for the best people
Learning from all levels of team members
Advice for landscapers - mentors
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Thrive Outdoor Inc.

Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
39min
September 18, 2024Interview Series: Industry Trends with Seth Jones of Landscape Management Magazine
In this episode of The Grow Show, Marty Grunder and Seth Jones, Editorial Director of Landscape Management Magazine, dive deep into the emerging trends, such as the growing influence of technology and innovative sales approaches that are reshaping the sector. Seth shares his professional journey and the current outlook for landscaping businesses, offering insights into overcoming the anticipated challenges of 2024 and 2025. The conversation also explores how peer groups have led to impressive results and examines valuable lessons gleaned from journalism and golf industry trends. Additionally, Marty and Seth discuss the importance of “consistent and constant low-risk experiments” for entrepreneurs. Tune in for a comprehensive analysis of how landscaping professionals can adapt to industry shifts and drive success.

In This Episode:
Welcome to guest Seth Jones, Editorial Director of Landscape Managment Magazine
Marty’s monthly column, Professor Dr. Frank Henniger
Seth’s background and path to current success
Looking at the industry - current and future outlook
Unique approaches to increased sales seen in the industry
Peer groups and great results
Can we learn anything from trends in the journalism sector?
Changing lives with content
Trends to watch in the golf industry
Embracing technology of all types - broaden your horizons
“Consistent and constant low-risk experiments” are crucial for entrepreneurs
Exciting elements of the landscaping industry in Seth’s world
How to get in touch, submitting ideas
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Seth Jones LinkedIn
Landscape Management Magazine

Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
45min
September 11, 2024Team: The Power of Clarity in Your Vision
In this episode, Marty Grunder emphasizes the crucial role of having a clear vision for the future, particularly for 2025, to unite and inspire your team behind a common goal. Marty shares insights on defining your vision and why it should be developed now. The episode covers topics such as the importance of having a personal “superbowl” vision, drawing parallels between sports and business, and the significance of a well-defined vision for long-term success. Grunder also reflects on his early days, the value of visualizing success, and how a cohesive vision benefits the entire team.

Grunder Landscaping Vision and Mission

Our Vision: To be recognized as leaders and as a growing company that provides opportunities for our team.

Our Mission: Create opportunities for our team to grow and succeed by enhancing the beauty and value of every client’s property while exceeding their expectations every step of the way.

In This Episode:
Have you seen the Pete Rose documentary?
Your vision is your personal “superbowl”
Intensity and recovery - sports and business
What is your vision for success? What does it look like in 1 year, 5 years?
Marty’s daughter, soccer, and life preparation
Visualizing a path for Grunder Landscaping in the early days
When the team wins, everybody wins
A vision takes time to get right
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Book: The Power of Full Engagement https://www.amazon.com/Power-Full-Engagement-Managing-Performance/dp/0743226755
Landscape Management Magazine https://www.landscapemanagement.net/category/current-issue/

Interview Series: Sustaining a Company Culture with Joe Calloway https://the-grow-show.castos.com/episodes/interview-series-sustaining-a-company-culture-with-joe-calloway-1
Virtual Sales Bootcamp https://www.growgroupinc.com/virtual-sales-bootcamp

Grunder Landscaping Fall 2024 Field Trips https://www.growgroupinc.com/glc-fall-field-trips

Ten Step Sales Document https://martygrunder-my.sharepoint.com/:i:/g/personal/lindsey_growgroupinc_com/Eb-0p5KMrE5ElDHCgk_0AEcBdYMC2jTsX8KSddCbS_S9EA?e=bMxmx9

NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024

GROW! 2025 Feb 25-27, Columbus OH https://www.growgroupinc.com/grow-2025

The Grow Group https://www.growgroupinc.com/
Grunder Landscaping https://grunderlandscaping.com/
Marty Grunder LinkedIn https://www.linkedin.com/in/martygrunder/
Stihl https://www.stihlusa.com/
...more
21min
September 04, 2024Sales: Tips for Closing More Sales
In this episode, Marty Grunder goes through the tips and tricks he uses to get a sale over the finish line. He'll share ways that salespeople can politely ask for business and move the sale to "won" without having commission breath.

You’ll hear Marty unveil how to handle leads with precision and speed, and learn the essential steps to turn inquiries into sales. Marty dives into common pitfalls and excuses, highlighting the top qualities that make a successful salesperson—honesty, detail, and reliability. Tune in to master the art of being "professionally pushy" and transform your sales approach into a winning formula. Don't miss these game-changing insights!

In This Episode:
Returning from a family vacation
Sales are hard for everyone right now
Handle incoming leads and inquiries quickly & correctly
Seven step selling process steps, “speed kills” saying
Excuses for not setting your process up correctly
Top qualities - be honest, be detailed, do what you said you would do, etc.
Stay “professionally pushy”
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips

Ten Step Sales Document https://martygrunder-my.sharepoint.com/:i:/g/personal/lindsey_growgroupinc_com/Eb-0p5KMrE5ElDHCgk_0AEcBdYMC2jTsX8KSddCbS_S9EA?e=bMxmx9

NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
20min
August 28, 2024Marketing: Ways to Communicate with Clients and Set Relationships Up for Success
In this episode of The Grow Show, Emily Lindley, Content & Events Manager at The Grow Group and Marketing Manager at Grunder Landscaping Co., details three ways GLC communicates with clients to strengthen relationships and set up clients to have beautiful, well-cared-for properties.

In This Episode:
Preparing teams and clients for success
Three simple communication strategies
Care instructions for clients - tips on watering, fertilizing, pruning
Automated after-service notes for maintenance clients
General reminders - watering tips for dry periods, box moth protocols
Communications combine marketing, sales, and production
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Emily Lindley LinkedIn
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
16min
August 21, 2024Interview Series: Sustaining a Company Culture with Joe Calloway
In this episode of The Grow Show, acclaimed author and business consultant Joe Calloway joins Marty Grunder to talk about how companies can differentiate themselves. With 40 years of experience working with entrepreneurs and leaders, Calloway highlights the importance of immediate response to customers, prospects, and partners, strategic hiring, and the power of culture as a differentiator. Your company has a culture no matter if you're paying attention to it or not, and Joe shares his insights on the crucial role of intentional culture in businesses, navigating the changing landscape of customer expectations and technologies, and managing economic uncertainties.
Discussion Points:
Guest intro: Author Joe Calloway
Insights on the role of intentional culture in businesses
Adapting amidst changing customer expectations and technologies
Case study: Evolution of delivery mechanisms in the restaurant industry
Responding immediately to customers, prospects, and partners
Staying consistent, adapting to new marketplace demands
Navigating current economic uncertainties and hiring challenges
Creating opportunities during challenging times
Strategies for successful hiring and employee retention
Creating a culture with intention
Minimizing mistakes and avoiding distractions
Navigating the economy and addressing hiring challenges
“No” is one of the greatest words in business
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Joe Calloway LinkedIn https://www.linkedin.com/in/joecallowaycoach/
Book: Becoming a Category of One https://www.amazon.com/Becoming-Category-One-Extraordinary-Comparison/dp/0470496355
NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024

GROW! 2025 Feb 25-27, Columbus OH https://www.growgroupinc.com/grow-2025

The Grow Group https://www.growgroupinc.com/
Grunder Landscaping https://grunderlandscaping.com/
Marty Grunder LinkedIn https://www.linkedin.com/in/martygrunder/

Stihl https://www.stihlusa.com/
...more
42min
August 14, 2024Sales: Brent's Favorite Ways to Find Commercial Landscape Prospects
Marty is joined by Brent Grolnic, Grunder Landscaping's lead salesperson, (aka LandKeeping Consultant), to delve into the world of landscaping sales and service. Brent shares his journey from hands-on landscaping to a successful sales career, offering invaluable insights into securing lucrative contracts and repeat business. Listeners will discover practical tips for hitting sales goals, cultivating high-end clientele, and fostering a culture of positive feedback. Brent's firsthand experience in the field provides a unique perspective on identifying customer needs and delivering tailored solutions.

In This Episode:
Incredible hydrangeas in Connecticut
Brent’s background and career path from hands-on to sales
Tips and strategies for achieving $3 Million in sales
Navigating work with a detail-oriented high-end client
Sharing great feedback in morning meetings
Noticing customer needs and reaching out with solutions
Brent’s time in the field informs his land keeping work
Opportunities and looking forward
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Brent Grolnic LinkedIn
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn

Stihl
...more
18min
August 07, 2024Operations: Whatever it Takes
The Grunder Landscaping team has a powerful mantra they repeat when faced with a challenge: "whatever it takes," which is a guiding principle for everyone on the team. This philosophy embodies a commitment to problem-solving, going above and beyond, and achieving excellence. In this episode, Marty discusses the importance of drive and mindset for success, how leaders should model desired behaviors, and some strategies for managing team attitudes during challenging tasks like snow season. You’ll hear about the value of recognizing positive actions and delve into how mindset, rather than formal education, plays a crucial role in career advancement.
In This Episode:
Drive and mindset – the most important qualities
Leaders need to be great at the things you want your team to do
Snow, and managing the attitudes around tough work
Catch your team doing things right
Vince’s puppy story (again)
Three kinds of organizations
Mindset and drive are what got Marty to where he is now… not college
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Eby Trucks
Patrick Lencioni Books
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
13min
July 31, 2024Interview Series: How Technology Makes Our Work Easier with Gage Roberts
In this episode, Marty talks with Gage Roberts of Aspire Software about the impact technology has had on Grunder Landscaping Co., what smart landscaping companies are doing to make their daily tasks easier, and what the future holds with AI and other technology advancements coming.

Discover how the right tech tools can ease team tensions and drive growth, and how community support and intentional business decisions play a crucial role. You’ll get a sneak peek at the Ignite Conference in August 2024, set to inspire with its forward-thinking approach. Learn the value of “Stay Interviews” to improve company culture and the impact of aligning with core values. Plus, get actionable tips for sales professionals and explore how ServiceTitan can transform your operations. Don’t miss this episode packed with actionable insights to elevate your landscaping business.
In This Episode:
Sales - Mike Weinberg’s “New Sales Simplified”
Aspire’s Sr. Director of Strategic Accounts Gage Roberts intro and background
Growth in tech and landscaping
AI and its developing role in the industry
Getting the right tech and tools to your teams, relieving tensions
Efficiency and profitability - community is key
The Ignite Conference, August 2024 in Orlando
Ask your employees “What could make your life better?”
“Stay Interviews” vs. Exit Interviews
Company culture that appeals for different reasons
Intentional business decisions matter, core values, the employee experience
Living “in the middle” on the business “wave” or rollercoaster
Tips for sales people, knowing your metrics
Working with ServiceTitan
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Email Gage

Gage Roberts LinkedIn

Aspire
Ignite Conference 2024 Aug 26-28, Orlando FL
Book: New Sales Simplified
ServiceTitan
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
35min

FAQs about The GROW! Show:

How many episodes does The GROW! Show have?

The podcast currently has 75 episodes available.

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