The GROW! Show

By Marty Grunder

The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.... more

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FAQs about The GROW! Show:

How many episodes does The GROW! Show have?

The podcast currently has 109 episodes available.

The GROW! Show episodes:

October 30, 2024Operations: What We Learn by Seeing it Firsthand
In this episode, Marty reveals how firsthand experiences at other leading landscaping companies inspired three key operational changes at Grunder Landscaping Co., enhancing efficiency and saving money. He highlights a recent team success, discusses improvements made by President Seth Pflum, and shares the significant benefits of Aspire software, including enhanced metrics, speed, and productivity. Additionally, Marty covers the impact of optimized truck setups, the value of their monthly GROW meetings, and maintaining transparency in financial data. Remember, teamwork is the most important ingredient in driving operational efficiency! Find out more in February at GROW! 2025.

In This Episode:
A recent Grunder project that was a team success
President Seth Pflum and his company improvements
Three major Aspire software benefits at Grunder- metrics, speed, productivity/automation
Improvements in truck setups
The monthly company GROW meeting - 45 mins once a month
Bonuses and their structure at Grunder- financial data is always shared
Operational efficiency is a team effort
Looking forward to GROW! 2025 - Early bird sign-up ends November 1!!
Recapping key takeaways
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Ace Discovery Nov 12-15 New Orleans

Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
Sign up by November 1! GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
15min
October 23, 2024Leadership: Vince Torchia's Takeaways from Touring Landscaping Companies
In this episode, Vince Torchia, Vice President at The Grow Group, shares insights from RJ Lawn & Landscape and Hidden Creek Landscaping, hosts for GROW! 2024 and 2025 events. Vince highlights the operational strengths and unique approaches of both companies, focusing on their intentional strategies in team building, departmental organization, and cultivating a strong company culture. As we enter Q4 2024, he reflects on key takeaways from the Des Moines GROW! 2024 event and sets the stage for what to expect in February’s GROW! 2025. Tune in for valuable leadership lessons and a sneak peek at Hidden Creek’s innovative practices.

In This Episode:
Welcome to Q4 2024, and looking forward to February’s GROW! 2025
Reviewing Des Moines GROW! 2024
The RJ team’s operational mindset
Intentionality in the building, grouping departments and teams together, the basement training room
Company and team culture
Planning with intention
Hidden Creek sneak peek
Looking forward to GROW! 2025
Recapping key takeaways
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Ace Discovery Nov 12-15 New Orleans

Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
16min
October 16, 2024Interview Series: Meet Our GROW! 2025 Tour Host
Jason Cromley of Hidden Creek Landscaping sits down with Marty Grunder to talk about his journey as a landscape professional - from starting his company in college to today. Consider this episode a preview of what we'll see when we're onsite touring their facility for GROW! 2025 in February!

After starting his company in college, Jason reflects on his challenges and triumphs in building a successful business today. From his family roots in Ohio and the influence of growing up in a family of entrepreneurs to highlighting how that shaped his motivation and drive, the conversation dives into various leadership styles, the delicate balance between “luck” and creating opportunities, and the importance of branding and organization in running a business. Jason also shares valuable tips for staying organized and how building the right infrastructure can eliminate unnecessary sales calls. As they look forward to the upcoming GROW! 2025 event in February, listeners will gain insights into both the landscape industry and the personal experiences that have defined Jason’s career. Don't miss this special sneak peek, and please join us for what may be the bigget and best GROW! ever, this February.

In This Episode:
Property Intel from Aspire
Jason’s family and living in Ohio
A family of entrepreneurs
Motivation and drive, Type A personalities, leadership styles
“Luck” vs. creating opportunities
Hidden Creek and its success, branding and spending
Challenges and lessons as a business owner
Spouses and business ownership
Building the right building to eliminate sales calls
Tips and tricks for staying organized
Looking forward to GROW! 2025
Recapping key takeaways
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Property Intel from Aspire
Hidden Creek Landscaping
Virtual Sales Bootcamp

Grunder Landscaping Fall 2024 Field Trips

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
48min
October 09, 2024Sales: How to Find Winter Work
Look ahead at your schedule: do you have enough winter work lined up to get you through the colder months ahead? For the time between snow storms, there are certain kinds of work that can keep crews working. In this episode, Marty Grunder shares the kinds of work they're looking for at Grunder Landscaping Co. and what they're doing to find more jobs for December - February.

With winter often viewed negatively, Marty explains how to shift that narrative, emphasizing the importance of proactive planning year-round. He discusses strategies for identifying viable services, setting achievable goals, and networking with top clients to uncover unsolicited project opportunities. Listeners will learn about a significant winter project involving a massive retainer wall at Grunder Landscaping Co. and how seeking winter work can not only maintain revenue but also attract and retain employees. Tune in to discover how to change perceptions and embrace winter work as a valuable opportunity!

In This Episode:
Check out Ryan Hawk’s Learning Leader podcast to hear Kat Cole
Winter work attracts employees, and maintains revenue, but has a lot of misinformation and negativity around it
Should be a priority year-round
Identify the services you can offer, set goals
A Grunder winter project - massive retainer wall
Network with your top clients, offer unsolicited projects
Set a good leadership example by seeking winter work yourself
Change the narrative around winter work - no negativity!
Recapping key takeaways
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Learning Leader Podcast #476
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
15min
October 02, 2024Strategy: The Questions to Ask As You Plan for 2025
Tis the Season for Strategic Planning! In this episode, Vince Torchia shares what teams should consider and how they can structure their strategic planning to ensure they're well prepared for 2025. Vince discusses the need to revisit vision and mission statements, ensuring core values remain relevant. You’ll hear how Grunder Landscaping revamped their mission to foster teamwork and highlights the significance of recognizing team members who embody these values. The episode also delves into crucial aspects such as revenue targets, ideal client profiles, equipment needs, and the skills of team members, encouraging listeners to evaluate their company’s location and resources for optimal success.

In This Episode:
Check your vision and mission statements, are your core values still valid?
How Grunder changed their mission statement to be more team-oriented
Recognizing team members for exhibiting your values
Revenue targets - what does your mix look like?
Hiring and training to support the revenue targets
Finding or refining your ideal client mix
Examining your equipment needs for 2025
Do you have enough of the right team members with the right skills?
Looking at your company location - do you need to change anything?
Recapping key takeaways
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Vince Torchia LinkedIn
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
17min
September 25, 2024Interview Series: The Journey to Success with Lee Buffington of Thrive Outdoor
In this episode, our longtime friend Lee Buffington, Founder & CEO of Thrive Outdoor in Alabama, shares stories from his 29-year journey as a landscape pro. Starting his company at 19 years old, he shares the challenges that seemed big in the early years, how his team has overcome them, and what they're working on today.

Lee delves into the critical importance of mindset, emphasizing how attitude can elevate someone from a weed eater operator to a successful business leader. He discusses the evolution of his company over nearly three decades, examining current industry trends and the management of multiple locations. He highlights the use of data analysis through platforms like Aspire, which has streamlined operations and informed decision-making. Throughout the conversation, Lee underscores the significance of building strong relationships, both with clients and team members, and how ‘leading with love’ fosters a positive work environment. He also offers valuable advice for aspiring landscapers, including the importance of mentorship and the impact of hiring the best talent. Tune in for an inspiring and insightful discussion about perseverance, growth, and the power of community in business.

In This Episode:
Intro of guest Lee Buffington, Alabama and family discussion
From dreams of medical school to the landscaping industry
Early challenges, being a young solopreneur, surviving winters
29 years in business, examining the business and industry today
Physical locations of Thrive Outdoor in Alabama
Mindset and attitude can take you all the way from weed eater operator to company head in the landscaping industry
Realizing you are the bottleneck
Collecting and analyzing data - Aspire
Managing multiple locations and a changing industry, Grunder’s new branch
Business success and relationships, leading with love
Would you have done anything differently?
Paying for the best people
Learning from all levels of team members
Advice for landscapers - mentors
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Thrive Outdoor Inc.

Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
39min
September 18, 2024Interview Series: Industry Trends with Seth Jones of Landscape Management Magazine
In this episode of The Grow Show, Marty Grunder and Seth Jones, Editorial Director of Landscape Management Magazine, dive deep into the emerging trends, such as the growing influence of technology and innovative sales approaches that are reshaping the sector. Seth shares his professional journey and the current outlook for landscaping businesses, offering insights into overcoming the anticipated challenges of 2024 and 2025. The conversation also explores how peer groups have led to impressive results and examines valuable lessons gleaned from journalism and golf industry trends. Additionally, Marty and Seth discuss the importance of “consistent and constant low-risk experiments” for entrepreneurs. Tune in for a comprehensive analysis of how landscaping professionals can adapt to industry shifts and drive success.

In This Episode:
Welcome to guest Seth Jones, Editorial Director of Landscape Managment Magazine
Marty’s monthly column, Professor Dr. Frank Henniger
Seth’s background and path to current success
Looking at the industry - current and future outlook
Unique approaches to increased sales seen in the industry
Peer groups and great results
Can we learn anything from trends in the journalism sector?
Changing lives with content
Trends to watch in the golf industry
Embracing technology of all types - broaden your horizons
“Consistent and constant low-risk experiments” are crucial for entrepreneurs
Exciting elements of the landscaping industry in Seth’s world
How to get in touch, submitting ideas
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Seth Jones LinkedIn
Landscape Management Magazine

Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips
GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
45min
September 11, 2024Team: The Power of Clarity in Your Vision
In this episode, Marty Grunder emphasizes the crucial role of having a clear vision for the future, particularly for 2025, to unite and inspire your team behind a common goal. Marty shares insights on defining your vision and why it should be developed now. The episode covers topics such as the importance of having a personal “superbowl” vision, drawing parallels between sports and business, and the significance of a well-defined vision for long-term success. Grunder also reflects on his early days, the value of visualizing success, and how a cohesive vision benefits the entire team.

Grunder Landscaping Vision and Mission

Our Vision: To be recognized as leaders and as a growing company that provides opportunities for our team.

Our Mission: Create opportunities for our team to grow and succeed by enhancing the beauty and value of every client’s property while exceeding their expectations every step of the way.

In This Episode:
Have you seen the Pete Rose documentary?
Your vision is your personal “superbowl”
Intensity and recovery - sports and business
What is your vision for success? What does it look like in 1 year, 5 years?
Marty’s daughter, soccer, and life preparation
Visualizing a path for Grunder Landscaping in the early days
When the team wins, everybody wins
A vision takes time to get right
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Book: The Power of Full Engagement https://www.amazon.com/Power-Full-Engagement-Managing-Performance/dp/0743226755
Landscape Management Magazine https://www.landscapemanagement.net/category/current-issue/

Interview Series: Sustaining a Company Culture with Joe Calloway https://the-grow-show.castos.com/episodes/interview-series-sustaining-a-company-culture-with-joe-calloway-1
Virtual Sales Bootcamp https://www.growgroupinc.com/virtual-sales-bootcamp

Grunder Landscaping Fall 2024 Field Trips https://www.growgroupinc.com/glc-fall-field-trips

Ten Step Sales Document https://martygrunder-my.sharepoint.com/:i:/g/personal/lindsey_growgroupinc_com/Eb-0p5KMrE5ElDHCgk_0AEcBdYMC2jTsX8KSddCbS_S9EA?e=bMxmx9

NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024

GROW! 2025 Feb 25-27, Columbus OH https://www.growgroupinc.com/grow-2025

The Grow Group https://www.growgroupinc.com/
Grunder Landscaping https://grunderlandscaping.com/
Marty Grunder LinkedIn https://www.linkedin.com/in/martygrunder/
Stihl https://www.stihlusa.com/
...more
21min
September 04, 2024Sales: Tips for Closing More Sales
In this episode, Marty Grunder goes through the tips and tricks he uses to get a sale over the finish line. He'll share ways that salespeople can politely ask for business and move the sale to "won" without having commission breath.

You’ll hear Marty unveil how to handle leads with precision and speed, and learn the essential steps to turn inquiries into sales. Marty dives into common pitfalls and excuses, highlighting the top qualities that make a successful salesperson—honesty, detail, and reliability. Tune in to master the art of being "professionally pushy" and transform your sales approach into a winning formula. Don't miss these game-changing insights!

In This Episode:
Returning from a family vacation
Sales are hard for everyone right now
Handle incoming leads and inquiries quickly & correctly
Seven step selling process steps, “speed kills” saying
Excuses for not setting your process up correctly
Top qualities - be honest, be detailed, do what you said you would do, etc.
Stay “professionally pushy”
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Virtual Sales Bootcamp
Grunder Landscaping Fall 2024 Field Trips

Ten Step Sales Document https://martygrunder-my.sharepoint.com/:i:/g/personal/lindsey_growgroupinc_com/Eb-0p5KMrE5ElDHCgk_0AEcBdYMC2jTsX8KSddCbS_S9EA?e=bMxmx9

NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
20min
August 28, 2024Marketing: Ways to Communicate with Clients and Set Relationships Up for Success
In this episode of The Grow Show, Emily Lindley, Content & Events Manager at The Grow Group and Marketing Manager at Grunder Landscaping Co., details three ways GLC communicates with clients to strengthen relationships and set up clients to have beautiful, well-cared-for properties.

In This Episode:
Preparing teams and clients for success
Three simple communication strategies
Care instructions for clients - tips on watering, fertilizing, pruning
Automated after-service notes for maintenance clients
General reminders - watering tips for dry periods, box moth protocols
Communications combine marketing, sales, and production
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Emily Lindley LinkedIn
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
16min

FAQs about The GROW! Show:

How many episodes does The GROW! Show have?

The podcast currently has 109 episodes available.

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