How do you grow a landscaping company without selling your soul—or your business—to private equity? In this episode of The Landscaper’s Guide, Jack Jostes chats with Kelly Slater, the newly promoted CEO of Pleasant Landscapes, about building leaders, planning for a future of employee ownership, and why she’s sticking to her roots (literally).

Kelly shares how her team is developing junior leadership roles, turning employees into stakeholders with phantom stocks, and using AI to make everyday tasks easier. From role-playing sales objections to drafting cooler, calmer emails, AI is freeing up time for the team to focus on big-picture goals—and, of course, ringing the bell for every milestone.

Private equity? Not a chance. Kelly explains why her company is committed to staying independent and how they’re laying the groundwork to become 100% employee-owned. She also dives into the competitive (yet supportive) landscaping industry, sharing why collaboration and rivalry can go hand in hand.

Curious about how Pleasant Landscapes tracks its market share and what they’re doing to grow their slice of the pie? Or how they’ve built a team culture where ownership and leadership go far beyond titles? This episode is packed with ideas to inspire your next move.

Tune in to the FULL episode to learn:

• 🏡 Planning for Employee Ownership: How phantom stocks and leadership development are paving the way for a fully employee-owned company.
• 🌱 The Power of Leadership: Why leading beats managing and how to inspire your team to follow you.
• 🤖 AI for Everyday Efficiency: How AI is helping with sales training, email communication, and financial insights at Pleasant Landscapes.

Press play and discover how to lead your team, grow your business, and make 2025 your best year yet! 🎧

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🔗 Connect with Kelly Slater: www.linkedin.com/in/thekellyslater 

🌐 Learn more about Pleasant Landscapes: www.pleasantlandscapes.com

🌿 Connect with Jack Jostes: www.linkedin.com/in/jackjostes 

📅 Catch us at an upcoming event: landscapersguide.com/events

What if your landscape could lower stress as easily as a good sunset on the prairie? In this episode of The Landscaper’s Guide, Jack Jostes chats with Daniel and Rome from Avesso Studio, the Dallas-based duo transforming homes inside and out. They’ll show you how thoughtful design can wrangle chaos and create calm, both in your backyard and beyond.

From anxiety-lowering water features to the hidden power of color and texture, Daniel and Rome are breaking new ground in design. They’ll reveal how merging interior and landscape design not only looks stunning but fosters real mental wellness. You’ll also hear why understanding a client’s emotional needs might be the secret sauce to closing more projects.

Plus, get the inside scoop on Avesso’s unique “Designer for a Day” service—a one-of-a-kind approach that blends hands-on design exploration with personalized solutions. And if you’ve ever wrestled with the idea of charging for consultations, Daniel and Rome share practical advice that’ll help you decide what’s best for your business.

This episode is perfect for landscape pros who want to create spaces that are as functional as they are uplifting. Ready to make your designs a haven of well-being? Tune in and learn how to stand out in a competitive market.

Listen to the full episode to learn more about:

• 🌊 Stress-Busting Landscapes: How water, plants, and textures can create a peaceful retreat.
• 🏡 Holistic Design Processes: Why combining interior and landscape design creates magic for clients.
• 💰 Charging for Consultations: Strategies to confidently present and price your services.

Watch the full episode now and discover how design can leave your clients happier and healthier! 🎧 

Show Notes:

Watch the full episode + see the transcript at: www.landscapersguide.com/podcast

Tell us where to send your beef jerky: www.landscapersguide.com/toolbox

📅 Check Out Our Upcoming Events: landscapersguide.com/events 

🔗 Connect with Jack Jostes on LinkedIn: linkedin.com/in/jackjostes

📸 Follow Avesso Studio on Instagram: @Avesso_Dallas

🌐 Visit Their Website: www.avessostudio.com 

Are your sponsorships rolling away like tumbleweeds, leaving your bottom line dry? In this episode of The Landscaper’s Guide, Jack Jostes shares seven essential tips to help snow and landscape companies turn sponsorship dollars into measurable results. Whether it’s a trade show, webinar, or local event, these strategies will grow more than just brand awareness!

Learn how to craft offers that stick like a deeply-rooted tree and design landing pages your audience won’t forget. These practical tips will help you connect with your target market while standing out from the crowd. We’ll also show you how to go beyond just showing up by actively participating and making your brand unforgettable.

Find out why sending your sales team, promoting the event, and even hitting the stage can transform leads into long-term customers. These strategies are designed for snow and landscape pros ready to take control of their sponsorships and see real ROI. It’s time to make your investments bloom!

Pull on your boots and saddle up! Discover how to turn sponsorships into opportunities that grow your business year-round. Don’t just plant seeds—harvest results that keep your company thriving in every season!

Learn more about these seven tips for sponsorship success:

• 🌱 Crafting S.M.A.R.T. Offers: Tips to create offers that grab attention and drive action.
• 🤝 Active Participation: Why being part of the action—online or in-person—makes all the difference.
• 🎤 Taking the Stage: How speaking opportunities and event engagement can multiply your impact.

Don’t miss this chance to grow your sponsorship ROI and start 2025 on solid ground! 💡

Show Notes:

Watch the full episode + see the transcript at: www.landscapersguide.com/podcast

Tell us where to send your beef jerky: www.landscapersguide.com/toolbox

🌿 Connect with Jack Jostes on LinkedIn: www.linkedin.com/in/jackjostes 

💼 Discover Sponsorship Opportunities: www.landscapersguide.com/sponsors 

What do you want your life and business to look like next year? In this special year-end episode, Jack Jostes teams up with his longtime business coach, Wayne Herring, to reflect on the wins, challenges, and lessons of 2024. Tune in for actionable insights to help you prepare for 2025.

From launching a record number of websites to leveraging AI for efficiency, Jack shares how Ramblin Jackson hit major milestones this year. Wayne also dives into the benefits of having a business coach and how intentional conversations can help owners overcome obstacles and achieve their goals.

This episode isn’t just about wins—it’s about growth. Jack opens up about how Ramblin Jackson is evolving to serve clients better and why focusing on remarkable customer experiences is the key to standing out in a competitive market.

Plus, hear personal stories about health, family, and finding balance as a business owner. Whether you’re looking to grow professionally, personally, or both, this episode is packed with inspiration and ideas to make your 2025 the best year yet.

Watch the FULL episode to learn more about:

• 🌱 Seasonal Reflections: Why taking time to reflect on wins and challenges sets you up for success.
• 🤖 AI in Action: How Jack uses AI tools to save time and deliver better results.
• 🚀 Growth Strategies: Ways to evolve your business for long-term success and happier clients.
  
  

🎧 Don’t miss this episode—listen now for fresh ideas to grow your business and thrive in 2025!

Show Notes:

Watch the full episode + see the transcript at: www.landscapersguide.com/podcast

Tell us where to send your beef jerky: www.landscapersguide.com/toolbox

🔥Explore Business Builder Camp: www.businessbuildercamp.com 

💼 Connect with Wayne Herring: www.linkedin.com/in/wayneherringjr 

Ever wonder what separates good landscapers from GREAT ones? Spoiler: It’s not just about cutting grass! In this episode of The Landscaper’s Guide, host Jack Jostes interviews Aaron Wolfe, owner of Wickenburg Landscape. With over 40 years of family legacy, Aaron spills the secrets to running a standout business built on punctuality, eye-catching photography, and unforgettable client relationships.

Aaron isn’t your average landscaper—he’s an industry trailblazer and advocate. With decades of experience, paver instructor certification, and a passion for helping others, Aaron’s insights are a goldmine for landscapers everywhere. Whether you’re managing snow removal or creating dreamy outdoor spaces, his practical advice is sure to inspire.

Discover how Aaron’s Client for Life program helps him land Hell Yes Clients. Learn why punctuality isn’t just polite—it’s powerful—and how professional photography can transform your brand. Oh, and don’t miss the unique way he connects with clients: cooking dinners in their brand-new outdoor kitchens. (Yes, that’s a thing!)

If you’re ready to elevate your business with better processes, jaw-dropping visuals, and stronger client connections, this episode is for you.

Don’t miss Aaron’s valuable insights on:

• 🕒 Punctuality Pays: Why showing up on time builds trust and saves time.
• 📸 Photography that Sells: How to capture award-winning, client-winning images.
• 🍽️ Client Experiences: Turning outdoor kitchens into relationship-builders.
  
  

Listen to the full episode now to transform your landscaping business and attract your Hell Yes Clients! 🎧 

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

📞 Book a FREE 15-Minute Marketing Brainstorm: landscapersguide.com/brainstorm 

🎤 Don’t Miss Our Upcoming Events!: landscapersguide.com/events 

🌵 Explore Wickenburg Landscape: wickenburglandscape.com

🤝 Connect with Aaron Wolfe: www.linkedin.com/in/aaron-wolfe-5a449331

Ever wonder how to turn a seasonal lawn care business into a thriving operation? In this episode of The Landscaper’s Guide, Jack Jostes chats with Clint Baxter, owner of Green Seasons Lawn and Tree Service. Live from Elevate 2024, Clint shares how he’s grown from a 200-customer buyout to serving over 2,000 loyal clients.

Clint reveals his strategies for tackling the highs and lows of seasonality. From managing marketing budgets to preparing for the big spring rush, he’s got tips every lawn care pro can use. And if you’re curious about expanding into new services like pest control, Clint explains how he’s making it work without overcomplicating things.

This episode dives into the power of local SEO and how a solid website can keep leads flowing year-round. Clint’s story proves that even during the slow months, smart marketing and strong customer connections can make all the difference.

Curious how Clint handles price increases, loyal customers, and growing his services? Press play to hear how you can elevate your lawn care or landscaping business—no matter the season!

Listen now to learn more about:

• 🌱 Seasonal Growth Hacks: How Clint budgets for marketing and maximizes the busy spring months.
• 🔍 SEO That Works: Why ranking above competitors isn’t just about Google—it’s about strategy.
• 🚀 Expanding Services: The BIG opportunities in pest control and cross-selling to current customers.

Don’t miss this episode! Get practical tips and strategies to keep your business growing strong. 💡 

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🌳 Learn more about Green Seasons Lawn Care: greenseasonslawns.com

🎟️ Check out our upcoming events: landscapersguide.com/events

What does it take to create AWARD-WINNING landscape designs that prioritize sustainability? In this episode, join Jack Jostes at Elevate 2024 as he catches up with Ryan Snyder, General Manager of GreenWeaver Landscapes. Together, they dive into how Ryan’s team is redefining landscaping in southeastern Pennsylvania—and racking up national awards for it.

GreenWeaver recently snagged a Silver and Bronze award for their incredible residential design-build projects. These accolades highlight their unique ecological approach: using native plants, managing stormwater, and prioritizing sustainability to craft landscapes that are both beautiful and responsible.

Ryan dives into the story behind their award-winning projects, including a tough hillside design that overcame client challenges and steep access issues. With a focus on ecological landscaping, GreenWeaver is proving you can create show-stopping landscapes while doing right by the environment—and still WIN BIG.

Curious how they market these wins to attract top clients AND employees? Ryan reveals how to leverage awards, craft killer submissions, and use sustainability to set your business apart from the competition.

Watch the FULL episode to learn:

• 🌿 Ecological Landscaping in Action: How GreenWeaver blends sustainability with award-winning designs.
• 🏆 Winning Strategies for Awards: Tips for tackling tough projects and standing out in competitions.
• 📣 Marketing Your Achievements: Use awards to attract clients, grow your team, and build your brand.

🎧 Don’t miss this inspiring conversation with Ryan Snyder! Hit play to learn how ecological landscaping can set YOUR business apart.

Show Notes:

🎥 Watch the full episode + see the transcript at: landscapersguide.com/podcast

🍖 Tell us where to send your beef jerky: landscapersguide.com/toolbox

🤝 Connect with Ryan Snyder: www.linkedin.com/in/ryan-snyder-71b968163

🌎 Learn more about GreenWeaver Landscapes: green-weaver.com 

Water: it’s not just life-sustaining—it’s landscape-defining. In this episode of The Landscaper’s Guide, dive into the heart of water conservation and its growing influence on the green industry. With states across the U.S. facing new challenges, how can landscapers adapt and thrive in an era of shrinking water rights and evolving policies?

Meet Jacob Stankich, COO of Fisk Lawnscapes and a key member of Colorado's Urban Landscape Water Conservation Task Force. From his early landscaping days in Florida to leading innovative projects in Colorado Springs, Jacob brings a wealth of expertise on building resilient landscapes in drought-prone environments.

This episode will unpack the latest water-saving strategies, like using native grasses and high-tech irrigation systems, and explore how these changes are already reshaping both residential and commercial projects. Curious about what “non-functional grass” really means—or why the future of landscaping might rely on cold-hardy Bermuda grass? You won’t want to miss this episode.

Plus, explore the opportunities these shifts create for landscape companies. Change might feel like a challenge, but Jacob explains how proactive companies can stay ahead of the curve and create beautiful, sustainable designs that clients will love.

Watch the full episode to explore:

• 🌱 Innovative Grass Alternatives: Discover how native grasses and experimental varieties like Bermuda are changing the game for water-efficient landscapes.
• 💧 Irrigation Efficiency Tips: Learn actionable ways to save water and boost profitability with smarter systems and modern controllers.
• 🚀 Future-Proofing Your Business: Gain insights on adapting to evolving water policies and using these changes to your advantage.

Don’t miss this deep dive into the future of sustainable landscaping! Hit play and learn how to lead your business into a water-conscious tomorrow. 🎧

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🌲 Check out Fisk Lawnscapes: www.fisklawnscapes.com

🤝 Get Connected with Jacob Stankich: www.linkedin.com/in/jacob-stankich-744306141

What if the future of your business was sitting in a classroom or working on a small family farm right now? In this episode of The Landscaper’s Guide, host Jack Jostes interviews Jason Davis—a farmer, educator, and lifelong advocate for agricultural education. Jason shares his unique perspective on blending teaching, farming, and building connections with the next generation.

Jason runs a farm specializing in high-value crops like mums, sweet corn, and cut flowers. He explains how Facebook helps him sell directly to local customers and why creating display-ready plants can boost revenue. If you’re looking for ways to grow your customer base and stand out, this episode offers some fresh ideas!

The conversation also dives into attracting young talent to the snow and landscape industry. From partnering with local schools to offering internships, Jason provides simple strategies for building a reliable talent pipeline. Whether you’re struggling to find new hires or want to grow your team, this episode will get you thinking in new ways.

With lessons on marketing, leadership, and forging meaningful connections, this episode is a must-listen for snow and landscape business owners ready to grow and innovate.

Watch the full episode to explore:

• 🐝 Life on the Farm: How Jason balances bees, mums, sweet corn, and more with his full-time teaching role.
• 🌱 Connecting with the Next Generation: Strategies for building a talent pipeline through youth outreach and education.
• 💡 Marketing to Local Customers: How Facebook helps Jason sell directly to individuals and small wholesalers.

🎧 Hit play now to discover how Jason’s passion for agriculture is shaping the future of the green industry!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast 

Tell us where to send your beef jerky: landscapersguide.com/toolbox 

🌱 University of Mount Olive: www.umo.edu 

📲 Connect with Jason Here: www.facebook.com/profile.php?id=622183542 

📧 Email Jason Directly: [email protected] 

Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Association (SIMA). Rick shares the captivating story of how eight determined individuals came together in Erie, Pennsylvania, with a vision that would eventually grow into an organization with thousands of members.

Rick takes us back to his roots, starting his snow business at just 11 years old and building a career that spanned over four decades. He reflects on the hard work, the lessons learned, and the grit that carried him through the highs and lows of the industry.

One key takeaway? The dangers of being the lowest bidder and why true value goes far beyond just price. Through Rick’s extensive experience, listeners will learn about common mistakes contractors make and how to sidestep them.

Rick also shares practical advice on building lasting client relationships and standing out by delivering quality and trust instead of just chasing the lowest bid. Tune in to gain insight and avoid years of trial and error as you grow your own snow and landscape business.

Watch the full episode to explore: 

• 🛠 The Founding of SIMA: How one basement meeting sparked the creation of an association that now boasts thousands of members.
• 🚜 Rick’s Entrepreneurial Journey: From starting his snow business at 11 years old to building a successful career spanning four decades.
• 💡 Bidding and Value: Why being the lowest bidder can hurt your business and how to stand out by delivering true value to clients.

🎧 Hit play to gain valuable insights and learn how to grow your snow and landscape business with advice from a true industry veteran!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🔗 Connect with Rick Kier: www.linkedin.com/in/rick-kier-08921424 

💼 Learn About Forge Ahead Consulting: www.rickkier.com