What do you want your life and business to look like next year? In this special year-end episode, Jack Jostes teams up with his longtime business coach, Wayne Herring, to reflect on the wins, challenges, and lessons of 2024. Tune in for actionable insights to help you prepare for 2025.

From launching a record number of websites to leveraging AI for efficiency, Jack shares how Ramblin Jackson hit major milestones this year. Wayne also dives into the benefits of having a business coach and how intentional conversations can help owners overcome obstacles and achieve their goals.

This episode isn’t just about wins—it’s about growth. Jack opens up about how Ramblin Jackson is evolving to serve clients better and why focusing on remarkable customer experiences is the key to standing out in a competitive market.

Plus, hear personal stories about health, family, and finding balance as a business owner. Whether you’re looking to grow professionally, personally, or both, this episode is packed with inspiration and ideas to make your 2025 the best year yet.

Watch the FULL episode to learn more about:

• 🌱 Seasonal Reflections: Why taking time to reflect on wins and challenges sets you up for success.
• 🤖 AI in Action: How Jack uses AI tools to save time and deliver better results.
• 🚀 Growth Strategies: Ways to evolve your business for long-term success and happier clients.
  
  

🎧 Don’t miss this episode—listen now for fresh ideas to grow your business and thrive in 2025!

Show Notes:

Watch the full episode + see the transcript at: www.landscapersguide.com/podcast

Tell us where to send your beef jerky: www.landscapersguide.com/toolbox

🔥Explore Business Builder Camp: www.businessbuildercamp.com 

💼 Connect with Wayne Herring: www.linkedin.com/in/wayneherringjr 

Ever wonder what separates good landscapers from GREAT ones? Spoiler: It’s not just about cutting grass! In this episode of The Landscaper’s Guide, host Jack Jostes interviews Aaron Wolfe, owner of Wickenburg Landscape. With over 40 years of family legacy, Aaron spills the secrets to running a standout business built on punctuality, eye-catching photography, and unforgettable client relationships.

Aaron isn’t your average landscaper—he’s an industry trailblazer and advocate. With decades of experience, paver instructor certification, and a passion for helping others, Aaron’s insights are a goldmine for landscapers everywhere. Whether you’re managing snow removal or creating dreamy outdoor spaces, his practical advice is sure to inspire.

Discover how Aaron’s Client for Life program helps him land Hell Yes Clients. Learn why punctuality isn’t just polite—it’s powerful—and how professional photography can transform your brand. Oh, and don’t miss the unique way he connects with clients: cooking dinners in their brand-new outdoor kitchens. (Yes, that’s a thing!)

If you’re ready to elevate your business with better processes, jaw-dropping visuals, and stronger client connections, this episode is for you.

Don’t miss Aaron’s valuable insights on:

• 🕒 Punctuality Pays: Why showing up on time builds trust and saves time.
• 📸 Photography that Sells: How to capture award-winning, client-winning images.
• 🍽️ Client Experiences: Turning outdoor kitchens into relationship-builders.
  
  

Listen to the full episode now to transform your landscaping business and attract your Hell Yes Clients! 🎧 

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

📞 Book a FREE 15-Minute Marketing Brainstorm: landscapersguide.com/brainstorm 

🎤 Don’t Miss Our Upcoming Events!: landscapersguide.com/events 

🌵 Explore Wickenburg Landscape: wickenburglandscape.com

🤝 Connect with Aaron Wolfe: www.linkedin.com/in/aaron-wolfe-5a449331

Ever wonder how to turn a seasonal lawn care business into a thriving operation? In this episode of The Landscaper’s Guide, Jack Jostes chats with Clint Baxter, owner of Green Seasons Lawn and Tree Service. Live from Elevate 2024, Clint shares how he’s grown from a 200-customer buyout to serving over 2,000 loyal clients.

Clint reveals his strategies for tackling the highs and lows of seasonality. From managing marketing budgets to preparing for the big spring rush, he’s got tips every lawn care pro can use. And if you’re curious about expanding into new services like pest control, Clint explains how he’s making it work without overcomplicating things.

This episode dives into the power of local SEO and how a solid website can keep leads flowing year-round. Clint’s story proves that even during the slow months, smart marketing and strong customer connections can make all the difference.

Curious how Clint handles price increases, loyal customers, and growing his services? Press play to hear how you can elevate your lawn care or landscaping business—no matter the season!

Listen now to learn more about:

• 🌱 Seasonal Growth Hacks: How Clint budgets for marketing and maximizes the busy spring months.
• 🔍 SEO That Works: Why ranking above competitors isn’t just about Google—it’s about strategy.
• 🚀 Expanding Services: The BIG opportunities in pest control and cross-selling to current customers.

Don’t miss this episode! Get practical tips and strategies to keep your business growing strong. 💡 

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🌳 Learn more about Green Seasons Lawn Care: greenseasonslawns.com

🎟️ Check out our upcoming events: landscapersguide.com/events

What does it take to create AWARD-WINNING landscape designs that prioritize sustainability? In this episode, join Jack Jostes at Elevate 2024 as he catches up with Ryan Snyder, General Manager of GreenWeaver Landscapes. Together, they dive into how Ryan’s team is redefining landscaping in southeastern Pennsylvania—and racking up national awards for it.

GreenWeaver recently snagged a Silver and Bronze award for their incredible residential design-build projects. These accolades highlight their unique ecological approach: using native plants, managing stormwater, and prioritizing sustainability to craft landscapes that are both beautiful and responsible.

Ryan dives into the story behind their award-winning projects, including a tough hillside design that overcame client challenges and steep access issues. With a focus on ecological landscaping, GreenWeaver is proving you can create show-stopping landscapes while doing right by the environment—and still WIN BIG.

Curious how they market these wins to attract top clients AND employees? Ryan reveals how to leverage awards, craft killer submissions, and use sustainability to set your business apart from the competition.

Watch the FULL episode to learn:

• 🌿 Ecological Landscaping in Action: How GreenWeaver blends sustainability with award-winning designs.
• 🏆 Winning Strategies for Awards: Tips for tackling tough projects and standing out in competitions.
• 📣 Marketing Your Achievements: Use awards to attract clients, grow your team, and build your brand.

🎧 Don’t miss this inspiring conversation with Ryan Snyder! Hit play to learn how ecological landscaping can set YOUR business apart.

Show Notes:

🎥 Watch the full episode + see the transcript at: landscapersguide.com/podcast

🍖 Tell us where to send your beef jerky: landscapersguide.com/toolbox

🤝 Connect with Ryan Snyder: www.linkedin.com/in/ryan-snyder-71b968163

🌎 Learn more about GreenWeaver Landscapes: green-weaver.com 

Water: it’s not just life-sustaining—it’s landscape-defining. In this episode of The Landscaper’s Guide, dive into the heart of water conservation and its growing influence on the green industry. With states across the U.S. facing new challenges, how can landscapers adapt and thrive in an era of shrinking water rights and evolving policies?

Meet Jacob Stankich, COO of Fisk Lawnscapes and a key member of Colorado's Urban Landscape Water Conservation Task Force. From his early landscaping days in Florida to leading innovative projects in Colorado Springs, Jacob brings a wealth of expertise on building resilient landscapes in drought-prone environments.

This episode will unpack the latest water-saving strategies, like using native grasses and high-tech irrigation systems, and explore how these changes are already reshaping both residential and commercial projects. Curious about what “non-functional grass” really means—or why the future of landscaping might rely on cold-hardy Bermuda grass? You won’t want to miss this episode.

Plus, explore the opportunities these shifts create for landscape companies. Change might feel like a challenge, but Jacob explains how proactive companies can stay ahead of the curve and create beautiful, sustainable designs that clients will love.

Watch the full episode to explore:

• 🌱 Innovative Grass Alternatives: Discover how native grasses and experimental varieties like Bermuda are changing the game for water-efficient landscapes.
• 💧 Irrigation Efficiency Tips: Learn actionable ways to save water and boost profitability with smarter systems and modern controllers.
• 🚀 Future-Proofing Your Business: Gain insights on adapting to evolving water policies and using these changes to your advantage.

Don’t miss this deep dive into the future of sustainable landscaping! Hit play and learn how to lead your business into a water-conscious tomorrow. 🎧

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🌲 Check out Fisk Lawnscapes: www.fisklawnscapes.com

🤝 Get Connected with Jacob Stankich: www.linkedin.com/in/jacob-stankich-744306141

What if the future of your business was sitting in a classroom or working on a small family farm right now? In this episode of The Landscaper’s Guide, host Jack Jostes interviews Jason Davis—a farmer, educator, and lifelong advocate for agricultural education. Jason shares his unique perspective on blending teaching, farming, and building connections with the next generation.

Jason runs a farm specializing in high-value crops like mums, sweet corn, and cut flowers. He explains how Facebook helps him sell directly to local customers and why creating display-ready plants can boost revenue. If you’re looking for ways to grow your customer base and stand out, this episode offers some fresh ideas!

The conversation also dives into attracting young talent to the snow and landscape industry. From partnering with local schools to offering internships, Jason provides simple strategies for building a reliable talent pipeline. Whether you’re struggling to find new hires or want to grow your team, this episode will get you thinking in new ways.

With lessons on marketing, leadership, and forging meaningful connections, this episode is a must-listen for snow and landscape business owners ready to grow and innovate.

Watch the full episode to explore:

• 🐝 Life on the Farm: How Jason balances bees, mums, sweet corn, and more with his full-time teaching role.
• 🌱 Connecting with the Next Generation: Strategies for building a talent pipeline through youth outreach and education.
• 💡 Marketing to Local Customers: How Facebook helps Jason sell directly to individuals and small wholesalers.

🎧 Hit play now to discover how Jason’s passion for agriculture is shaping the future of the green industry!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast 

Tell us where to send your beef jerky: landscapersguide.com/toolbox 

🌱 University of Mount Olive: www.umo.edu 

📲 Connect with Jason Here: www.facebook.com/profile.php?id=622183542 

📧 Email Jason Directly: [email protected] 

Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Association (SIMA). Rick shares the captivating story of how eight determined individuals came together in Erie, Pennsylvania, with a vision that would eventually grow into an organization with thousands of members.

Rick takes us back to his roots, starting his snow business at just 11 years old and building a career that spanned over four decades. He reflects on the hard work, the lessons learned, and the grit that carried him through the highs and lows of the industry.

One key takeaway? The dangers of being the lowest bidder and why true value goes far beyond just price. Through Rick’s extensive experience, listeners will learn about common mistakes contractors make and how to sidestep them.

Rick also shares practical advice on building lasting client relationships and standing out by delivering quality and trust instead of just chasing the lowest bid. Tune in to gain insight and avoid years of trial and error as you grow your own snow and landscape business.

Watch the full episode to explore: 

• 🛠 The Founding of SIMA: How one basement meeting sparked the creation of an association that now boasts thousands of members.
• 🚜 Rick’s Entrepreneurial Journey: From starting his snow business at 11 years old to building a successful career spanning four decades.
• 💡 Bidding and Value: Why being the lowest bidder can hurt your business and how to stand out by delivering true value to clients.

🎧 Hit play to gain valuable insights and learn how to grow your snow and landscape business with advice from a true industry veteran!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

🔗 Connect with Rick Kier: www.linkedin.com/in/rick-kier-08921424 

💼 Learn About Forge Ahead Consulting: www.rickkier.com 

Curious about what it takes to build a sustainable snow and landscape business in today’s market? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Scott Lesak from Kasel Rocks Landscape Co. at the SIMA Symposium to talk about sustainable growth, the importance of continuous improvement, and how to create a team that genuinely cares about the success of the company. Scott shares the insights he’s gained from years of industry experience and the values that drive his leadership style.

From managing rapid growth to maintaining quality in service, Scott dives into how his business has evolved and the strategies he uses to keep his team motivated. They discuss the challenges of finding and retaining the right talent and Scott’s philosophy on fostering a positive culture that makes team members feel invested in the company’s success.

The conversation also explores the role of technology and innovation in shaping modern landscape businesses. Scott talks about the tools and software his company uses to streamline operations, improve communication, and provide better service to clients. If you're looking to leverage tech to make your operations more efficient, this episode has plenty of insights.

Plus, Jack and Scott talk about the future of the snow and landscape industry, offering advice for business owners who want to stay competitive in an ever-changing market. Scott’s emphasis on resilience, adaptability, and forward-thinking is something every landscape professional can take to heart.

Watch the full episode to learn more about:

• 🌟 Building a Resilient Team: Scott’s strategies for creating a team that’s motivated, committed, and aligned with the company’s goals.
• 🌿 Leveraging Technology: Discover how Scott’s company uses innovative tools to streamline operations and enhance customer service.
• 📈 Staying Competitive: Insights on future-proofing your business by embracing change, investing in your team, and committing to continuous improvement.

🎧 Don’t miss out on this conversation filled with valuable lessons and real-world strategies to help your snow and landscape business thrive!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

Connect with Scott Lesak:

🌄 Kasel Rocks Landscape Company: kaselrocks.com 

💡 Inspire You: myinspireyou.com 

🤝 Scott on LinkedIn: linkedin.com/in/scott-lesak-csp-b1a71b24 

What advice would you give to your younger self if you could go back in time? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Michael Anderson of Snow & Ice Pros, live from the SIMA Symposium, to discuss the lessons he’s learned throughout his career in the snow and landscape industry. From humble beginnings buying a broken lawnmower as a kid to becoming an industry expert, Michael shares his journey, insights, and the values that shaped his leadership style.

Tune in to hear about how a Jesuit education at Marquette University influenced Michael's approach to business, as well as his advice for anyone looking to build a successful snow and landscape company. Jack and Michael reminisce about their shared college experiences, reflecting on how early discipline and a strong work ethic have played a role in their success both then and now.

Michael also opens up about his unique path to building a snow-only business and the unexpected opportunities that have come his way, from expert witness roles in snow and ice cases to leadership positions within the industry. If you're in the snow and landscape business, you'll find plenty of relatable stories and practical insights in this conversation.

Plus, get a sneak peek into what you can expect at ELEVATE 2024, where Jack and the Ramblin Jackson team will be showcasing strategies to help snow and landscape companies grow. You won’t want to miss this chance to connect with Jack and the team in Charlotte, NC.

Watch the FULL episode to learn more about:

• 🌟 Advice to My Younger Self: Key lessons from Michael’s career journey for aspiring business owners.
• ❄️ Building a Snow-Only Business: How to succeed with a specialized model and strengthen client relationships.
• 📅 Supporting the Industry Through SIMA: Michael’s role in advancing snow professionals with education and resources.

🎧 Don’t miss out! Hit play to uncover valuable lessons and insights from a seasoned snow professional!

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast
Tell us where to send your beef jerky: landscapersguide.com/toolbox

Connect with Michael Anderson:
📧 Email: [email protected]
🌐 Website: snowandicepros.com

Join us at ELEVATE 2024!
📅 Ready to grow your business? Meet the Ramblin Jackson team and book a podcast interview slot at landscapersguide.com/elevate2024

Last week, we wrapped up the 5th Annual Landscapers Summit—a full-day virtual event packed with innovative insights for snow and landscape businesses. In this special episode of The Landscaper’s Guide, I’ll be sharing some of the top highlights from The Summit, including practical strategies to help you thrive in 2025 and beyond.

You’ll hear from industry experts like Steve Bousquet, Lex Mason, Joshua Gillow, and more as they cover everything from leadership development to client relationships. Whether it’s using CliftonStrengths to unlock your team’s potential or understanding how an asset management mindset can elevate your services, this episode is full of valuable lessons for any landscape professional.

Are you looking to increase employee engagement? Improve client satisfaction? Or maybe you're ready to make your business more efficient with new management strategies? These are just a few of the questions our speakers tackle, giving you the tools and insights to reflect on your own business. Plus, don’t miss the exciting reveal of who won this year’s Landscape Leader of the Year award!

With expert advice on everything from creating a safety-driven culture to leveraging marketing strategies like radio ads, this episode has it all! Tune in to discover how you can implement these powerful tactics to get ahead in the competitive snow and landscape industry.

Tune in to see key highlights from our event, including:

• 🌿 CliftonStrengths for Leadership: Learn how to focus on your team’s unique strengths to improve performance.
• 💼 Asset Management Mindset: Discover why shifting from "landscaper" to "asset manager" can elevate your business.
• 🛠️ Creating a Culture of Safety: Hear how core values like respect and safety lead to a stronger, more motivated team.

🎧 Watch the full episode and gain insights to level up your business for 2025!

Show Notes:

Watch the full episode + see the transcript: https://landscapersguide.com/podcast 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 

🎥 Get access to the full Landscapers Summit replay: https://landscapersummit.com 

Meet Our Guest Speakers:

🔹 Steve Bousquet: www.linkedin.com/in/steven-bousquet-93278b10 

🔹 Lex Mason: www.linkedin.com/in/lexmason 

🔹 Joshua Gillow: www.linkedin.com/in/joshua-gillow-04ba89a7 

🏆 Landscape Leader of the Year Finalists:

🌟 Tyler Lombardo - MVP Snow n’ Lawn: https://www.mvpsnl.com 

🌟 Kelly Slater - Pleasant Landscapes: https://www.pleasantlandscapes.com 

🌟 Scott Lawn - Greenway Landscape Design & Build: https://www.grnway.com 

🙏 Big Thank You to Our Sponsors:

🌐 SmartLink by Weathermatic: https://www.smartlinknetwork.com 

📊 Yes Express Sales Academy: https://www.yes.express 

📈 Green Profit Academy: https://www.greenprofitacademy.com 

📬 Profit 911 (Direct Mail): https://www.profit911.biz