Hiring’s getting harder and the labor shortage isn’t going away, but you can control how you sell your company to potential employees. Instead of listing features (like $20/hour or a 7–4:30 schedule), this episode teaches you to flip those into benefits that answer “What’s in it for me?” so your job posting stands out.

You’ll hear real examples (biweekly direct deposit → “never late paycheck”; consistent 7 a.m. start → “no guessing when to show up”) and a simple process to turn every feature into a hire-ready benefit. Kati also explains a custom GPT tool he built that writes these benefit-driven job posts in minutes — link in the show notes to join there free AI for Contractors group and grab the template. https://t2m.io/aiforcontractors

Ready to hire this season? Join the free AI for Contractors group (link in show notes), subscribe for more hiring tips, and tune in next week when Scott walks through behavioral interview questions to help you spot reliable, on-time employees.

Join the AI for Contractors group at https://t2m.io/aiforcontractors

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Practical, no-fluff AI tactics for landscaping business owners who want more qualified leads, faster follow-ups, and better-looking photos that actually sell work.

You don’t have time to chase bad leads or write a dozen follow-up emails every week. In this episode Scott and Katie break down three real ways AI can help your landscaping business make more money this season — no tech hype, just usable tools you can start with today.

They walk through using AI as a lead-capture system (human-sounding phone and website chatbots that pre-qualify customers), using AI to write clearer, more personal follow-up emails (how to give better prompts so it sounds like you, not a robot), and using AI photo fixes to clean up your Google Business Profile, website, and social pics without making them look fake. These tactics help you spend less time on dead leads and more time closing jobs.

Want the prompts and step‑by‑step walkthroughs? Scott and Kati are putting everything into a free “AI for Contractors” community with ready-made prompts and short trainings availabe at https://t2m.io/aiforcontractors

Subscribe to the podcast and join the group to get the prompts, examples, and quick wins for your landscaping business.

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Scott sits down with Jason (Skyfrog Landscape) and Jordan (Independent Tree Service) to share no-fluff hiring, onboarding, and retention tactics for landscaping business owners.

If finding reliable crew leaders and labor feels impossible right now, this episode is for you. Jason and Jordan talk real hires-and-fires pain: no-shows, drug use in trucks, seasonal staffing swings, and the costly mistakes owners make when they “hire anyone with a heartbeat.” Learn the mindset shift that makes hiring your problem to solve — not just something to complain about.

You’ll walk away with clear, practical moves you can use this week: screening rules (driver’s license + drug test), low-cost ad channels (Craigslist, Indeed, Team Engine), how to delegate hiring to a part-time Director of Employee Development, two-week mentoring for new crew leaders, and simple ongoing training ideas (tailgate talks, quarterly skill days). They also cover culture wins that actually stick — removing toxic leaders, genuine perks (CPR training, solid pay), and referral hires that scale your landscaping business.

Want to see the crew skills in action? Check out the Landscape Rodeo (Feb 20, St. Augustine) — thelandscaperodeo.com.

Follow Greenside Up Podcast for more from Jason & Jordan, or email [email protected]. Subscribe so you don’t miss the next episode on running a better landscape business.

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Scott explains why missed calls and slow replies are quietly costing landscaping contractors jobs—and how a simple lead-capture system fixes it without hiring more staff.

You’re busy on jobs, crews are calling, phones are loud—and while you’re doing the work, potential customers quietly move on. This episode digs into the real problem most landscaping businesses face: not bad work or bad pricing, but missed calls, buried messages, and slow replies that lose you jobs.

We walk through a practical five-step framework (instant response, smart lead capture, quick qualification, confirmation, and handoff) and explain how phone + chat coverage across Google messages, website chat, Facebook/Instagram, and calls can capture the info you need. It’s not about replacing you—it's about giving your business coverage so you don’t have to be glued to your phone.

If you want to hear how it feels from a customer’s side, try the demo at demo.leadspeed.io. Subscribe to the show for more real, no-fluff tips on running a smoother, more profitable landscaping business.

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Today Scott Molchan breaks down why landscapers keep chasing leads that never call — and how fixing your foundation (Google Business Profile, website, reviews) makes every marketing dollar actually work.

You want more jobs, but most marketing fails because contractors skip the basics. In this episode Scott asks the simple question every landscaping business owner should answer: if someone Googled you right now, would you want them to see what shows up? He explains how referrals, door-knocking, and social posts still send people to Google — and why reviews and a legit website are what turn curiosity into a real phone call.

You’ll get a clear, no-fluff stack to follow: Google Business Profile → simple website → reviews → social proof → ads. Scott shares why ads don’t work without that foundation, what to fix first, and quick wins that build trust so prospects actually call. Perfect for landscaping and lawn-care business owners who want better clients, fewer wasted ad dollars, and more reliable leads.

Take five minutes today and Google your business like a customer. See what shows up, then email Scott at [email protected] with what you find — he answers these.

Subscribe so you don’t miss the next episode on getting your marketing to pull real calls, not just clicks.

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Scott dives into the frustration of "What should I charge?" Facebook posts and explains why guessing—or asking strangers—is a recipe for burnout in your landscaping business.

We’ve all seen it: a landscaper posts a photo of a project and asks what they should charge, only to get a "dumpster fire" of sarcastic responses. In this episode, Scott gets real about why these posts are actually a cry for help and how relying on blind advice from strangers who don't know your overhead, labor costs, or business goals is a dangerous way to run a company.

You’ll learn why "knowing your numbers" isn't just a cliché—it’s the difference between feeling relieved when a customer says "yes" and feeling truly confident in your profit margins. Scott challenges you to stop treating pricing like a guessing game and start building a pricing system that actually supports your life, not just your schedule. If you’re tired of working 70-hour weeks only to wonder where the money went, it’s time to trade the "panic response" for real clarity.

Welcome to The Million Dollar Landscaper Podcast w/ Scott Molchan, landscaper-turned-coach helping business owners stop spinning their wheels, build smart systems, and finally run a profitable company without burning out. On this podcast, you’ll hear how to attract better customers, price your work for profit, and learn the lessons Scott picked up while scaling his own landscaping business.

✉️ Stuck on your pricing? Email Scott at [email protected] and tell him what part of the numbers has you spinning your wheels.

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If you were booked out all season but still felt stressed about money, the problem isn’t your prices—it’s the story you’re telling yourself about them.

Most landscapers think raising prices means losing work or that the "market" decides what they can charge. But the market doesn’t know your overhead, your payroll, or how exhausted you are by mid-August. In this episode, Scott breaks down why pricing based on your competitors isn’t a strategy—it’s just a way to avoid taking control of your own profit.

We’re diving into the four most dangerous beliefs that keep landscaping businesses "fragile," from the "busy is good" trap to the lie that you can fix your numbers "later." You’ll learn how to shift from survival-mode guessing to ownership questions, specifically asking: Does this job actually support the business I’m trying to build?

Stop guessing, stop copying the guy down the street, and start making decisions based on facts instead of feelings. If you want 2026 to be the year you finally get paid what you’re worth, it starts with getting clear on your numbers right now while the season is slow.

Welcome to The Million Dollar Landscaper Podcast w/ Scott Molchan, landscaper-turned-coach helping business owners stop spinning their wheels, build smart systems, and finally run a profitable company without burning out. On this podcast, you’ll hear how to attract better customers, price your work for profit, and learn the lessons Scott picked up while scaling his own landscaping business.

👉 What part of your pricing have you been avoiding? Email Scott at [email protected] and let him know what’s causing the most struggle in your business.

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As 2025 wraps up, Scott Molchan shares four key areas for landscaping business owners to focus on for a stronger, more profitable new year. This episode isn't about theory—it's a practical guide to get you ahead of the competition.

If you feel like you're staying busy but not making real money, this is for you. Scott breaks down why you need to stop guessing and truly learn your numbers to price jobs correctly. You'll also learn the importance of tracking a few simple KPIs (Key Performance Indicators) like your closing rate and average job size, why studying sales is a non-negotiable skill, and how to start building simple systems that actually reduce stress and fix what's broken in your business.

This episode is a thank you to our listeners and an invitation to help shape the future of the show. If you're ready to stop spinning your wheels and make meaningful changes in 2026, this is your starting point.

👉 We want to hear from you! What topics do you want more of? Email Scott directly at [email protected] and let us know how we can help you grow next year.

If you found this episode helpful, please leave a review on Apple Podcasts to help us reach more landscapers

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Wondering why your landscaping business gets buried in Google search results? Scott breaks down the most important ranking factors that actually move the needle, based on a new report from top local SEO experts.

If you've ever felt frustrated watching a competitor show up higher than you on Google, or seen your own rankings disappear overnight, this episode explains exactly why. The game has changed, and it all starts with your Google Business Profile—the single most important factor for getting found by local customers.

Scott walks through the surprising takeaways from the report, including why Google pushes your business down if you're listed as 'closed' during a search, why the recency of your reviews matters more than the total number, and how to properly fill out your 'Services' section to tell Google exactly which jobs you want. These are the simple, powerful tweaks that have the biggest impact on your visibility.

Welcome to The Million Dollar Landscaper Podcast w/ Scott Molchan, the landscaper-turned-coach who helps business owners stop spinning their wheels, build smart systems, and run a profitable company without burning out. On this podcast, you’ll learn how to attract better customers, price your work for profit, and scale your business.

👉 Need help optimizing your Google Business Profile? This is a service we offer! Reach out to learn more.

If you found this episode helpful, please leave a review on Apple Podcasts to help us reach more landscapers

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From employee truck accidents to client slip-and-falls, are you prepared for the legal risks that come with running a landscaping business? This episode gives you the essential legal game plan every lawn care owner needs.

Scott sits down with personal injury attorney Ryan Schwartz of Schwartz Trial Law to walk through the worst-case scenarios that can threaten your company. They break down exactly what to do when an employee is in an accident, how to handle client slip-and-fall claims, and why having the right insurance coverage is your best defense against costly lawsuits.

If you’ve ever worried about losing your business over a legal mistake, this conversation is for you. Learn how to protect your assets, what to look for in a good attorney, and the simple steps you can take today to legally safeguard your company’s future.

Connect with Ryan Schwartz (For business in Georgia):

Website: https://www.schwartztriallaw.com/

Email: [email protected]

Phone: 678-460-7568

👉 Ready to implement systems like this? Check out the Profits Up Inner Circle at https://milliondollarlandscaper.com/innercircle

If you found this episode helpful, please leave a review on Apple Podcasts to help us reach more landscapers

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