The Landscaper's Guide to Modern Sales & Marketing

How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue


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From mowing lawns with a Jeep Liberty and one truck to running a million-dollar landscaping company in just four years, Jacob Peffer’s journey is one you’ll want to hear.

At only 24, Jacob has grown GreenerConcepts into a thriving business, proving that with the right mindset, mentorship, and strategy, massive growth is possible in a short amount of time.

In this episode of The Landscaper’s Guide, Jack Jostes talks with Jacob live from the 2025 SIMA Symposium about:

  • How he grew GreenerConcepts from 1 truck to $1M in four years
  • The role mentorship and coachability played in his success
  • Why hiring an operations manager is the key to his next stage of growth
  • What he’s learned about retention, leadership, and building team culture

If you’ve ever wondered what it really takes to scale a landscaping business fast, this episode delivers real-world insights from someone building it right now.


Show Notes:

Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 

Get free marketing resources + beef jerky: https://landscapersguide.com/toolbox

GreenerConcepts: https://www.greenerconceptslcs.com/ 

Connect with Jacob on LinkedIn: https://www.linkedin.com/in/jacob-peffer-052202197/ 

Join us at an upcoming event: https://landscapersguide.com/events 

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The Landscaper's Guide to Modern Sales & MarketingBy Jack Jostes

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