Ever wondered how the partnership between McFarlin Stanford and The Grow Group got its start? On this roundtable episode of Roots of Success, Jason New, Chris Psencik and Jim Cali of McFarlin Stanford sit down with Marty Grunder and Vince Torchia of The Grow Group to recall how ACE Peer Groups began and how it has grown through over 10 years of collaboration. You'll hear the candid, behind-the-scenes tales of how a simple idea—born out of entrepreneurial struggle and a desire for community—blossomed into a nationwide network changing the lives and businesses of its members. Get the inside track on new ACE initiatives, the role of technology and team engagement, and what makes the partnership between these two companies so powerful. If you're looking for the blueprint on building a supportive, high-achieving community, this episode is for you.

THE BIG IDEA:

Stronger Together

KEY MOMENTS:

[04:56] "Building World-Class Peer Meetings" [06:17] "Parenting and Limited Disclosure" [11:05] "Impromptu Presentation Success Story" [14:16] "Building Connected Peer Networks" [16:45] ACE Peer Learning & Growth [21:37] Rapid Industry Change and Growth [23:45] "Teaching Intentions and Growth" [27:21] "Outsourcing for Better Focus" [28:36] "Maximizing Business Leverage Points" [33:54] "Reflecting on Growth and Gratitude" [35:57] "Stronger Together in Collaboration"

QUESTIONS WE ANSWER

1. How did the idea for the ACE peer group program originate, and what gap was it intended to fill within the landscape industry?

1. What are some specific challenges business owners face when it comes to finding accountability and honest feedback in their professional lives?

1. What key features differentiate the ACE peer group program from other industry mastermind groups or networking events?

1. How has the evolution of technology (like apps and webinars) improved the experience and value provided to peer group members?

1. In what ways does the annual GROW event contribute to the professional development and culture of participating companies?

1. How does offering specialized services, such as bookkeeping and recruiting, help landscape businesses focus more on their core strengths?

1. What role does a strong sense of community play in driving long-term engagement and success in peer groups?

1. What are some real-world examples of transformational outcomes seen among companies that consistently participate in these peer groups and educational events?

How do you landscape a luxury island resort in the blazing heat of the UAE? On this episode of Roots of Success, Simon Smith, Director of Horticulture and Landscape for Wynn Resort, reveals the relentless pace and monumental scale of his latest project: an integrated resort requiring 500,000 plants, 7,000 trees, and an elite team of 9,000 employees. Host, Chris Psencik, digs into the inside story of Simon's journey across continents, the innovative strategies behind sourcing plants worldwide, and the transformative power of intentional team building and training. A must-listen for anyone who loves stories of growth, leadership, and landscaping on a breathtaking scale.

THE BIG IDEA:

All big things start with small innovations.

KEY MOMENTS:

[03:50] Horticulture Career Journey [09:21] "Transforming Work in Ras Al Khaimah" [11:06] "Reflecting on Career Journey" [13:43] "Teamwork Drives World-Class Success" [17:24] Massive Plant Nursery Operations [22:36] Plant Quarantine and Recovery Process [26:28] Building and Managing Successful Teams [27:49] Preparing for Luxury Hotel Launch [32:50] "Sustainable Workshop Design Process" [35:58] "Building 'Win Way' from Scratch" [38:10] Starting Fresh for Excellence

QUESTIONS WE ANSWER

1. What are some challenges faced when managing landscape projects across vastly different climates and cultures?

1. How can a team of landscapers effectively adapt Western business practices to projects in the Middle East?

1. What strategies might be used for sourcing and transporting thousands of plants and trees from various countries for a large-scale resort project?

1. How does the use of innovative equipment and data management systems impact large landscaping installations?

1. What are the complexities involved in setting up irrigation systems in a region with limited natural water resources?

1. What role does specialized training and certification play in maintaining high horticultural standards for an international workforce?

1. How can landscape management approaches foster a strong and collaborative team culture on multi-year, high-budget projects?

1. In what ways does integrating sustainability, such as battery-powered equipment and efficient water usage, shape modern landscaping on luxury resorts?

1. How do you ensure smooth collaboration and communication among teams composed of various nationalities and languages?

1. What is the importance of creating a dedicated off-site nursery and training center when preparing for a resort opening of unprecedented scale?

In this episode of Roots of Success, host, Barrett Chow, welcomes Tom Tessmer, founder of QLVR (Clever), for a frank conversation on the power of employee engagement surveys and the real impact of culture in the workplace. Tom draws on 20 years of Human Resources experience to break down how data-driven insights can transform teams, improve employee satisfaction, and drive better business outcomes. Discover why gathering honest feedback matters, when to pursue engagement surveys, the difference between culture and engagement—and what to watch out for so your efforts don't backfire. Whether you're a landscaping business owner or an HR leader, this episode is packed with actionable advice to help you create a more connected, successful, and resilient team.

THE BIG IDEA:

Culture is shaped by action, not intention

KEY MOMENTS:

[06:07] Challenger vs. Peacekeeper Perspectives [10:03] Defining Quality in the Workplace [12:44] "Bridging HR and Business Skills" [16:10] "Employee Engagement Survey Benefits" [18:04] Team Dynamics and Values [22:42] Culture Choices and Brilliant Jerks [24:07] Balancing Performance and Culture [28:27] Dynamic Culture and Engagement Management [31:16] Employee Engagement and Trust Insights [34:19] "Data Analysis for Deeper Insights"

QUESTIONS WE ANSWER

1. What is the main purpose of conducting an employee engagement survey?

1. How to define the difference between company culture and employee engagement?

1. Why is it important for engagement surveys to be anonymous?

1. What risks are involved in conducting an engagement survey, and how can companies avoid them?

1. How can employee engagement surveys help business owners prioritize actions and reduce stress?

1. What role does compatibility and diversity of perspectives play in a successful organization?

1. Why is it crucial for organizations to act on the feedback received from engagement surveys?

1. What are some common pitfalls when implementing engagement surveys for the first time?

1. Why is monitoring culture and engagement seen as an ongoing process rather than a one-time activity?

In this episode of Roots of Success, Chris Psencik sits down with Jeff Margulies, owner of Good Earth Landscape in Colorado's breathtaking Roaring Fork Valley. Jeff shares his journey from a finance career in Boston to building one of the region's powerhouse landscape companies — despite daunting challenges like high costs, seasonal constraints, and retaining top talent in a resort market. Discover how Jeff's business philosophy combines performance with a deep love for the environment and learn about the creative culture-building strategies that have shaped Good Earth into a thriving team. Whether you're searching for inspiration, growth tactics, or a unique business story, this episode offers practical wisdom and a glimpse of life where work and nature meet.

THE BIG IDEA:

Culture conquers challenges

[04:55 Interview Journey and New Beginnings [07:14] "Building Good Earth's Revival" [12:14] Landscaping: Unique Challenges & Dynamics [15:17] "Landscaping's Love-Hate Reality" [19:17] "Balancing Lifestyle and Housing Costs" [22:13] Building Connections, Valuing Field Staff [24:44] Gratitude, Work, Cookouts, Mountain Biking [30:07] Creating Opportunity, Changing Lives [32:14] Navigating Opportunities and Focus

1. How do you start and grow a successful landscaping business?
2. How can someone transition from a background in finance to becoming a leader in the landscaping industry?
3. What made the Roaring Fork Valley and Aspen, Colorado, appealing to teams when relocating?
4. What were some of the major challenges faced when taking over another person's company?
5. What unique challenges does the Roaring Fork Valley market present when it comes to hiring and retaining employees?
6. How does can a leader approach building a strong company culture?
7. What are some examples of their team-building activities?
8. In what ways does the seasonal nature and high cost of living in Aspen impact the company's operations and staffing?

Ever thought about selling your landscape business—but figured it was years down the road? What if the perfect opportunity landed in your lap, sooner than expected? In this episode of Roots of Success, host Jason New of McFarland Stanford sits down with Andrew Gabries, who built not one, but two thriving companies—Andrew's Lawn and Landscaping and Go Green Lawn and Pest Control—and exited both earlier than planned. From hustling alongside his mom in high school to managing 100+ employees and planning strategic sales, Andrew shares hard-won lessons about hiring, culture, scaling, and what it takes to make a company truly sellable. Whether you're contemplating your exit or just want to grow a world-class team, Andrew's journey is packed with actionable insight for landscape business leaders.

[03:13] Andrew's Lawn Landscaping Beginnings [08:07] Andrew's Landscaping: Residential to Commercial Shift [12:50] GoGreen's Focus and Growth Strategy [13:56] CEO's Dual Role Simplified [19:28] Celebration-Focused Workplace Culture [20:42] Unexpected Business Sale Decision [24:42] Involving Team Pre-Intent Discussions [28:40] "Seamless Transition at Go Green" [33:09] Aspire Transforms Business Management

Build great teams; growth and success follow naturally.

1. How do you start and grow a successful landscaping business?

2. What are the best strategies for scaling a landscaping or lawn care company?

3. How do you prepare a landscaping business for sale or acquisition?

4. What are effective ways to build a strong team and positive company culture in the green industry?

5. What is the role of software and technology in managing a landscaping company efficiently?

6. How do you transition from residential to commercial landscaping contracts?

7. What are tips for balancing business ownership with family life?

8. What's involved in the due diligence process when selling a small business?

9. How do landscaping companies successfully retain long-term employees?

10. What are the key factors in choosing the right partner for selling your business?

What if your company's biggest differentiator wasn't your service, but your people? In this episode of Roots of Success, host Barrett Chow sits down with Nubia Gutierrez, CEO and founder of HR in Bloom, to unpack why investing in your HR strategy is the ultimate game-changer for landscape businesses. Learn how Nubia transformed HR from a "paper-pushing" afterthought into a core driver for recruiting, retention, and a thriving team culture, plus field-tested tips for scaling your HR department as you grow.

THE BIG IDEA:

Effective and intentional HR grows teams and drives business success.

KEY MOMENTS:

[05:47] Reimagining the HR Role [06:35] Learning Landscape Industry Challenges [09:52] Effective Support Systems in Leadership [16:08] Empowering Change Through Feedback [19:47] Community Engagement Boosts Recruitment [23:46] Strategic HR Planning [25:52] Internal Promotion Motivates Employees [29:14] Pursuing Professional Certification Goals [32:45] HR's Strategic Role and Benefits

QUESTIONS WE ANSWER

1. What are the biggest HR challenges in the landscaping industry?

1. How can small businesses improve their HR practices?

1. How do you build a positive company culture in field service businesses?

1. Why is it important for HR to have a seat at the leadership table?

1. How can businesses reduce employee turnover in manual labor industries?

1. What are the benefits of promoting from within versus hiring externally?

1. How do HR professionals manage multiple roles in small companies?

1. What are the best recruitment and retention strategies for landscaping companies?

1. How can companies develop effective career paths for employees?

1. What is the value of HR certifications and continuous training for small business HR teams?

Absolutely crushing it in landscape sales—only to discover your teams don't know how your company actually makes money? Wondering why your backlog is shrinking or your people aren't moving your business forward the way you hoped? In this raw, high-energy roundtable episode of Roots of Success, our panel of seasoned coaches and industry leaders get real about what's working NOW for landscape executives. From reviving old-school sales strategies to turning every employee into an advocate for your bottom line, you'll get practical stories and tested tactics for growing a resilient, profitable business. Expect war stories, laughs, bold ideas, and inspiration to help you build a smarter, more profitable landscape business, plus actionable pearls you can implement now.

Prioritize communication, people, and financial transparency always.

[06:33] Reviving Proactive Sales Strategies [10:23] Expanding Business With Existing Clients [12:24] Optimize Existing Leads for Growth [14:50] Improving Profit Margins Incrementally [18:33] Hidden Costs of Equipment Loss [23:02] Consistency in Leadership Education [26:58] Clarity Builds Trust and Progress [27:36] "Business Growth Through Role Reevaluation" [30:50] Organizational Misalignment Challenges [35:17] "Family vs. Work Boundaries" [40:01] "Unexpected Hospital Conference Bonding"

QUESTIONS WE ANSWER

1. How can landscaping businesses deal with shrinking backlogs and find more work?

1. What are the best sales strategies for landscaping companies in a slow market?

1. How do I educate my landscaping team about company profits and financials?

1. What is open book management and how can it help my small business?

1. How can I create effective career paths and growth opportunities for my landscaping employees?

1. What are best practices for succession planning in family-owned landscaping businesses?

1. How do you communicate company financials to your landscaping crew?

1. What are some ways to boost employee retention in the landscape industry?

1. How can landscaping companies transition from project work to recurring maintenance contracts?

1. What are the key steps to building a successful landscaping business team?

What if "just sod" was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins' Target Field—the Grohs share how a relentless focus on relationships, a data-driven approach to pricing, and a true team mentality have powered their growth. If you're looking for real talk on running a people-first business, out-coaching the competition, and navigating the unique challenges of working with your spouse, this is an episode you can't miss.

Protect relationships; build success through strong teams.

[06:06] Career Growth Through Early Experience [07:31] Preferred Day: Fieldwork Team Spirit [10:54] Local Challenges, Distant Successes [13:21] "Breaking Into Target Field Construction" [18:55] "Challenge Accepted: Hotel Duck Photo" [22:30] Discovering Element: Streamlining Operations [26:04] Adjusting Markets for Profitability [29:53] "Focus on Work, Not Profit" [31:48] Impactful Bonus Programs Boost Performance [36:50] Building Team Relationships [37:24] Longtime Team as Family [43:03] Navigating Marriage and Business Together

QUESTIONS WE ANSWER

1. What are the keys to building strong client and vendor relationships in the landscaping industry?

2. How can you find your niche in the landscaping or lawn care business?

3. What is the importance of revenue per hour as a KPI in landscaping businesses?

4. How do commercial and residential landscaping projects differ?

5. What are effective bonus and profit sharing programs for field crews in service businesses?

6. How can technology and software transform operations and efficiency in landscaping companies?

7. What are some challenges and solutions for bidding on projects outside your local area?

8. What steps should you take to grow a landscaping company from a small startup to handling major commercial contracts?

9. How can you create a culture of teamwork and low turnover in a small or medium-sized service business?

Think running a landscape company with your spouse is a recipe for disaster? Think again. Kerry and Jill Cline are living proof that partnership—at work and at home—can become your biggest business superpower. This candid conversation peels back the curtain on how they built C&S Lawn Service & Landscaping: from passing out flyers as a teenager to scaling up with peer support, adopting game-changing software, and building a culture of accountability and trust. Find out what it takes to get out of your own way, empower your team, and finally move from chaos to control, no matter how long you've been "too busy" to change.

Growth comes from learning and taking action.

[04:09] Building a Business Beyond Friends [08:00] Family Business Decision [11:16] Streamlining Hiring and Organization [14:59] Trust and Financial Clarity [16:58] Hiring Smarter Mentors for Growth [20:34] Inaction Despite Learning [24:32] "Software Adoption Success Story" [28:59] Team-Centric Financial Transparency [30:20] "Aligning Personal and Professional Goals" [34:13] Empowering Teams through Management [37:30] "Elevate Through Mentorship"

QUESTIONS WE ANSWER

1. What are the benefits of joining a business peer group?

2. How can husband and wife successfully run a business together?

3. When should I hire a fractional CFO for my small business?

4. How do I transition from working in my business to working on my business?

5. What is open book management, and should I use it in my company?

6. How do I build a strong company culture in the landscape industry?

7. What's the best way to implement systems and processes in a small business?

8. What are some challenges of hiring friends and family in your business?

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John's 7 C's marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you're wrestling with a scattered marketing plan or simply looking to refine your company's image, you'll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth.

Marketing starts with clarity and knowing customers.

[08:22] Celebrating Success with Prosecco [10:36] Understanding Marketing's Complexity [14:30] Landscaping Marketing Framework Initiative [19:35] Business Cohesion and Evaluation Framework [22:18] Brand Consistency Through Visuals [24:08] Clarifying Business Vision Challenges [29:25] Enhancing Communication and Strategy Planning [33:12] Social Media: Time vs. Necessity [36:03] Team Focus Boosts Landscape Marketing [38:37] Social Media's Role in Business Relationships [42:49] Prioritize Expertise and Marketing

QUESTIONS WE ANSWER

1. What are the essential steps for creating a marketing plan for a landscaping business?

2. How can landscaping companies identify their ideal customer profile?

3. What are common marketing mistakes small businesses make?

4. How do you build a strong brand identity in the landscaping industry?

5. What is a fractional CMO and how can they help small businesses?

6. What is the role of social media in recruiting employees for landscaping companies?

7. What are the best marketing strategies for service-based businesses?

8. How do marketing and sales work together in growing a business?