Steve Steele, Steele Dynamic Services, LLC., joined the Wilson team in July 2020. Formerly Vice President of Business Systems for Heartland, LLC, a private equity financed holding company that acquired Keesen Landscape Management in November 2016, Steve has deep expertise in corporate finance and administration, including mergers and acquisitions, performance improvement, business process redesign, technology implementation, and change management.

Steve brings a personalized approach and collaborative spirit to the Wilson team, ensuring that clients benefit over the long term. As financial practice leader, Steve will help clients identify and capture efficiency and effectiveness opportunities in their core operations, pursue and address unique challenges facing landscape services leaders, and evaluate opportunities to capitalize on emerging industry trends.

Steele earned an MBA, with honors, in Finance and Accounting from Regis University, Denver, Colorado. He is a graduate of Colorado Mesa University in Grand Junction, Colorado, where he received a BBA in Business Management.

Steve has served in leadership roles on GreenCo.’s legislative committee, was a member of the board of directors and an officer of the Associated Landscape Contractors of Colorado, and served as a board member and president of the Rocky Mountain Classic. In addition, Steve has been an active voice for the green industry’s H2B problem and led an advocacy delegation to Washington D.C., to speak on its behalf to the U.S. Congress.

A virtual native of Colorado, Steve is a lifelong travel adventurer, a passionate travel photographer and can be found on Instagram @WalksYourWay.

Mark Tipton

Mark Tipton, founder, and CEO of Aspire, has led the company to its position as a true, end-to-end business partner that uniquely leverages software, services, and education to transform the way field service businesses operate, empowering greater performance and profitability. Mark’s relentless drive to create innovative solutions that address customer needs, promote industry best practices, and resolve persistent challenges has guided Aspire’s strategic initiatives. As a service-oriented and open leader, Mark has focused on driving rapid growth while cultivating a positive, engaged company culture that allows high-performing teams to develop key capabilities, execute value-driven solutions, and deliver exceptional user experiences that improve Aspire clients' lives.

Whitney Griffin

Whitney Griffin, senior product owner at Aspire with a doctorate in plant sciences, brings a wealth of industry knowledge and experience to the team, while always advocating for the "boots on the ground." Prior to joining Aspire three years ago, Whitney ran the maintenance division for a green roof contractor in D.C.; taught landscape design, construction, and maintenance at Texas A&M University; and served as lead designer for a landscape construction firm in Austin, Texas. When she isn't dissecting user workflows, you can find her on her bike, in her flower garden, or playing with her latest foster dog.

Jonathan Mond, an accomplished international speaker and coach has invested countless hours addressing audiences and collaborating with teams. His focus is sparking strategic discussions about the profound impact of small improvements, whether it's just 1% or a single day's enhancement. This approach acts as a catalyst, unlocking profitability and propelling businesses toward their full potential.

Drawing from over five years of experience as a Scaling Up Certified Coach, Jonathan brings an infectious energy and unbridled passion to his presentations. His speaking style is both magnetic and absorbing, captivating audiences with real-life case studies. Jonathan excels at demystifying intricate financial concepts, transforming them into easily digestible insights. This ensures that attendees leave armed with actionable takeaways that can make a tangible impact.

Ryan Malone is a second-generation landscape professional and the General Manager of Malone's Landscape Management. Growing up immersed in the green industry, Ryan gained hands-on experience in all aspects of the business, from working on crews to managing nursery operations. After playing collegiate baseball, Ryan returned to lead the maintenance company, bringing a fresh perspective and energy to the team. Under his leadership, Malone's Landscape Management has earned a spot on the Inc. 5000 list in both 2020 and 2022.

In addition to his professional achievements, Ryan is an accomplished ultra-athlete. He has summited Mt. Rainier multiple times, completed a full Ironman Triathlon in 2023, and finished a 100-mile Ultramarathon in 2024. Ryan continues to grow Malone's Landscape alongside his parents, Jim and Debbie, and his brother Jake.

James founded Terry’s Landscape in 2011 after working for various commercial landscaping companies and selling lawn maintenance services as a kid. He graduated from Texas A&M University with a bachelor’s degree in soil science and a minor in horticulture. In his role as CEO of Terry’s, James primarily focuses on business strategy, organizational structure, team member development, and client relations. He is truly a visionary entrepreneur with a passion for a strong team culture, well-defined processes, and continual learning.

For the past 26 years, Josh has worked in the landscape industry.  After graduating from Virginia Tech, he relocated to southern California and began his career in the wholesale nursery industry where he served as Director of Operations for a 250 acre growing facility.  In 2002, he transitioned into Landscape Management as an Account Manager and Sports Turf Manager at TruGreen LandCare.  In 2005, he went to work for Brickman in San Diego where he held positions from Enhancement Manager to Vice President and General Manager for both the LA and San Diego Markets.  In 2017 and after the transition to BrightView, Josh was promoted to Senior Vice President of the Southwest and later to Group Senior Vice President of the Southwest and Texas where he oversaw teams of up to 3,000 employees and $400M in revenue.

Josh now serves as CEO of the newly formed Osprey Landscape Group based out of San Diego.  Osprey was formed as a holding company in late 2023 and currently operates Pacific Landscape Management in Portland, OR and Pacific Landscape Maintenance in Seattle, WA.  Building on Pacific’s strong reputation for quality and culture in the Pacific Northwest, Osprey is continuing it’s expansion across the western United States through organic growth and a strong M&A strategy.

Kevin McHale, along with his brother Steve, founded McHale Landscape Design in 1981 upon graduation from West Virginia University. Kevin is President of McHale Landscape Design and has served on the University of Maryland Landscape Advisory Board, The Penn St Landscape Advisory Board and as LCA President in 1996 and again in 2006. Kevin was recognized by the LCA last year with the Landscape Leadership Award which is presented to landscape professionals who have shown exceptional leadership and have positively impacted the landscape industry.

McHale Landscape Design is a “Residential Design Build/Estate Gardening Firm” serving the Washington DC market including Northern Virginia, Maryland and the Eastern Shore of Maryland. The company operates 6 locations throughout the region and also maintains a 50 Acre Nursery which caters only to the McHale client base. The firm has won over 400 local and national Landscape Awards. The McHale business model focuses on the “Single Source” philosophy and the company employs “In House” carpentry and masonry crews to assure the clients experience is exceptionally seamless.

Brett Gordon is the COO and a Partner of Focal Pointe, a $50M commercial landscaping company serving the Midwestern United States.  After founding and leading Signature Landscapes of Oklahoma, Brett and the Signature team chose to bring their operational excellence to Focal Pointe’s platform of industry leading customer service and retention.

Brett is a Landscape Architect graduate from Oklahoma State University, and his passion for creating beautiful spaces has only grown.  As COO, Brett is responsible for leading the company’s seven Branch Managers throughout Illinois, Missouri, Kansas, and Oklahoma.  In his free time, Brett enjoys spending time with his family, golfing, and streaking the OSU campus during home football games.

Connect with Brett on LinkedIn!

https://www.linkedin.com/in/brett-gordon-9b28b52b/

Jenny Girard is currently an Implementation Specialist with BOSS Software at The Integra Group, a business solutions company dedicated to serving the green and snow industries. In this role, Jenny leverages her extensive industry expertise to onboard new clients, optimizing their operations and improving their efficiency through BOSS's innovative software solutions. Her commitment to driving growth and operational excellence is complemented by her pursuit of an MBA to enhance her business skills and strategic insights.

Before joining The Integra Group, Jenny held key roles across the green industry and snow industries. She graduated with an Honors Bachelor's degree in Plant Science from SUNY Cobleskill and has over 15 years of experience. Those roles included Production at Longwood Gardens, Specialty Landscape Designer at Busch Gardens/SeaWorld Parks, and Area Manager for RM Landscape. While she was at RM Landscape, she oversaw accounts and operations in Buffalo, NY, for both green and snow as well as served as the strategic coordinator for corporate initiatives. Jenny's dedication to the green and snow industries is reflected in her active contributions to several committees with NALP, SIMA, and the Patch Project. In recognition of her leadership, she was named NALP’s Young Professional of the Year in 2023.

Christianna holds the title of Chief Financial Officer for Landscape Workshop.  Landscape Workshop is a commercial landscaping company headquartered in Birmingham, AL and was listed as number 27 on Lawn and Landscape's most recent Top 100 list, with projected revenue of over $145M for 2024.  Christianna has been with Landscape Workshop since 2015.  She has also worked for M&T bank in Buffalo, New York.

Christianna received a BS in Economics and Business Administration from Birmingham-Southern College.  Christianna Chairs the Rotaract Club of Birmingham's Foundation Board and enjoys running, watching sports (Roll Tide and Go Bills), and most of all spending time with her husband, Cole and two children Harlow (3) and Jack (1).