As CEO of Sun Valley Landscaping, Paul Fraynd leads the company's growth and strategy while maintaining their core values and operating in a way that would make his Mom proud. Starting his business while completing his business degree at Creighton University, Paul purchased a $50 garage sale mower and employed his Mother as one of his first part-time employees. He takes these early lessons and now applies them to grow his team of 70 landscape professionals.

Over his 22 years in the industry, Paul has been a part of hiring hundreds of people from all backgrounds. He is passionate about giving opportunities to others and influencing them to do things "The Sun Valley Way". Paul has been recognized as Midlands Business Journal's 40 under 40 and has served on the Board of Directors for the National Association of Landscape Professionals. Sun Valley Landscaping has been recognized locally and nationally for their community outreach efforts by the Greater Omaha Chamber of Commerce, Nebraska Statewide Arboretum, Landscape Management, and Lawn and Landscape magazines, and most recently, the National Association of Landscape Professionals. From the beginning, Paul has looked for ways to help the community while being a role model for his industry and the city he loves – Omaha.