The GROW! Show

By Marty Grunder

The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.... more

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FAQs about The GROW! Show:

How many episodes does The GROW! Show have?

The podcast currently has 109 episodes available.

The GROW! Show episodes:

August 21, 2024Interview Series: Sustaining a Company Culture with Joe Calloway
In this episode of The Grow Show, acclaimed author and business consultant Joe Calloway joins Marty Grunder to talk about how companies can differentiate themselves. With 40 years of experience working with entrepreneurs and leaders, Calloway highlights the importance of immediate response to customers, prospects, and partners, strategic hiring, and the power of culture as a differentiator. Your company has a culture no matter if you're paying attention to it or not, and Joe shares his insights on the crucial role of intentional culture in businesses, navigating the changing landscape of customer expectations and technologies, and managing economic uncertainties.
Discussion Points:
Guest intro: Author Joe Calloway
Insights on the role of intentional culture in businesses
Adapting amidst changing customer expectations and technologies
Case study: Evolution of delivery mechanisms in the restaurant industry
Responding immediately to customers, prospects, and partners
Staying consistent, adapting to new marketplace demands
Navigating current economic uncertainties and hiring challenges
Creating opportunities during challenging times
Strategies for successful hiring and employee retention
Creating a culture with intention
Minimizing mistakes and avoiding distractions
Navigating the economy and addressing hiring challenges
“No” is one of the greatest words in business
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Joe Calloway LinkedIn https://www.linkedin.com/in/joecallowaycoach/
Book: Becoming a Category of One https://www.amazon.com/Becoming-Category-One-Extraordinary-Comparison/dp/0470496355
NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024

GROW! 2025 Feb 25-27, Columbus OH https://www.growgroupinc.com/grow-2025

The Grow Group https://www.growgroupinc.com/
Grunder Landscaping https://grunderlandscaping.com/
Marty Grunder LinkedIn https://www.linkedin.com/in/martygrunder/

Stihl https://www.stihlusa.com/
...more
43min
August 14, 2024Sales: Brent's Favorite Ways to Find Commercial Landscape Prospects
Marty is joined by Brent Grolnic, Grunder Landscaping's lead salesperson, (aka LandKeeping Consultant), to delve into the world of landscaping sales and service. Brent shares his journey from hands-on landscaping to a successful sales career, offering invaluable insights into securing lucrative contracts and repeat business. Listeners will discover practical tips for hitting sales goals, cultivating high-end clientele, and fostering a culture of positive feedback. Brent's firsthand experience in the field provides a unique perspective on identifying customer needs and delivering tailored solutions.

In This Episode:
Incredible hydrangeas in Connecticut
Brent’s background and career path from hands-on to sales
Tips and strategies for achieving $3 Million in sales
Navigating work with a detail-oriented high-end client
Sharing great feedback in morning meetings
Noticing customer needs and reaching out with solutions
Brent’s time in the field informs his land keeping work
Opportunities and looking forward
Sign up for GROW! 2025
Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Brent Grolnic LinkedIn
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn

Stihl
...more
18min
August 07, 2024Operations: Whatever it Takes
The Grunder Landscaping team has a powerful mantra they repeat when faced with a challenge: "whatever it takes," which is a guiding principle for everyone on the team. This philosophy embodies a commitment to problem-solving, going above and beyond, and achieving excellence. In this episode, Marty discusses the importance of drive and mindset for success, how leaders should model desired behaviors, and some strategies for managing team attitudes during challenging tasks like snow season. You’ll hear about the value of recognizing positive actions and delve into how mindset, rather than formal education, plays a crucial role in career advancement.
In This Episode:
Drive and mindset – the most important qualities
Leaders need to be great at the things you want your team to do
Snow, and managing the attitudes around tough work
Catch your team doing things right
Vince’s puppy story (again)
Three kinds of organizations
Mindset and drive are what got Marty to where he is now… not college
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Eby Trucks
Patrick Lencioni Books
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
13min
July 31, 2024Interview Series: How Technology Makes Our Work Easier with Gage Roberts
In this episode, Marty talks with Gage Roberts of Aspire Software about the impact technology has had on Grunder Landscaping Co., what smart landscaping companies are doing to make their daily tasks easier, and what the future holds with AI and other technology advancements coming.

Discover how the right tech tools can ease team tensions and drive growth, and how community support and intentional business decisions play a crucial role. You’ll get a sneak peek at the Ignite Conference in August 2024, set to inspire with its forward-thinking approach. Learn the value of “Stay Interviews” to improve company culture and the impact of aligning with core values. Plus, get actionable tips for sales professionals and explore how ServiceTitan can transform your operations. Don’t miss this episode packed with actionable insights to elevate your landscaping business.
In This Episode:
Sales - Mike Weinberg’s “New Sales Simplified”
Aspire’s Sr. Director of Strategic Accounts Gage Roberts intro and background
Growth in tech and landscaping
AI and its developing role in the industry
Getting the right tech and tools to your teams, relieving tensions
Efficiency and profitability - community is key
The Ignite Conference, August 2024 in Orlando
Ask your employees “What could make your life better?”
“Stay Interviews” vs. Exit Interviews
Company culture that appeals for different reasons
Intentional business decisions matter, core values, the employee experience
Living “in the middle” on the business “wave” or rollercoaster
Tips for sales people, knowing your metrics
Working with ServiceTitan
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Email Gage

Gage Roberts LinkedIn

Aspire
Ignite Conference 2024 Aug 26-28, Orlando FL
Book: New Sales Simplified
ServiceTitan
NALP Field Trip Sept 17-18, 2024 Chicago

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
35min
July 24, 2024Interview Series: How Sebert's Environmental Focus is Just Good Business
At Sebert Landscape, “Yellow is the new Green.” As a leader in the commercial landscape industry, Chicago-based Sebert keeps sustainability at the forefront. “The new green” means seeing environmental stewardship as a way to achieve business success – both for the company and its customers.
In this episode, Marty Grunder is joined by Sebert Landscape founder and CEO Jeff Sebert to talk about the origins of the company, their commitment to sustainability, and what's important to the team at Sebert as they take care of clients.
In This Episode:
Griddle cooking - got any recipes to share with Marty?
Background and history of Sebert
Sustainability and clients
LEED-certified (green) building features
Utilizing abandoned logs from the bottom of Lake Superior
What does great customer service mean?
Customer surveys and opinions
Sebert’s yellow branding, core values, and sales impact
What makes a great sales person?
Selling enhancements
Dressing well on the job
Fall field trip to Sebert in September
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:

Jeff Sebert LinkedIn https://www.linkedin.com/in/jeff-sebert-b48a1751/

Sebert Landscaping https://sebert.com/

NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024

GROW! 2025 Feb 25-27, Columbus OH https://www.growgroupinc.com/grow-2025

The Grow Group https://www.growgroupinc.com/

Grunder Landscaping https://grunderlandscaping.com/

Marty Grunder LinkedIn https://www.linkedin.com/in/martygrunder/

Stihl https://www.stihlusa.com/
...more
35min
July 17, 2024Interview Series: Investing in Your People with Seth Pflum of Grunder Landscaping
Seth Pflum, President of Grunder Landscaping Co., and has been instrumental in leading the team's growth alongside Marty in his 12+ years with the company. A huge part of that growth has come from investing in, and believing in, the leaders on their team. In this episode, Marty and Seth will discuss how the company culture has shifted at Grunder, what they're doing to constantly look for new opportunities for their team members, and how this renewed focus on the team has impacted all of them.
In This Episode:
Spinning vinyl on a new record player
Seth’s journey over the last few years
Shifting the company culture, eschewing negativity
Be a solution
Monthly GROW meetings, what is shared with the teams
Finding leadership material
Using StrengthsFinder for team improvement
Allowing your team members to learn and grow on their own, coaching and teaching
Focus on sales
Non-linear growth- how Grunder sees it
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Seth Pflum LinkedIn https://www.linkedin.com/in/seth-pflum-01b460b4/
StrengthsFinder Test

GROW! 2025 Feb 25-27, Columbus OH

Grunder Fall Field Trips
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
36min
July 10, 2024Bonus Program Basics
At GROW! 2025, Vince Torchia will lead a workshop session where attendees can start to build out a Bonus Program plan. In this episode, Vince gives the cliff notes version of what you should consider if you're thinking about implementing a Bonus Program for your team!
In This Episode:
Vince is out with one of the many ACE groups this week
Two types of bonus programs - what’s the difference?
Aligning team behaviors with goals for a bonus program
Clarity in communications around the goals
Using scoreboards or scorecards to track goals
How each job relates to the goal
Keep calculations simple
How and when will you share progress with your team?
Sign up for GROW! 2025
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
GROW! 2025 Feb 25-27, Columbus OH

Grunder Fall Field Trips
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
14min
July 03, 2024Operations: Teaching the Teachers
In this insightful episode, Marty delves into the essential components of effective team leadership and training. The emphasis is on gratitude, how safety is paramount, and the power of engaging storytelling. From the intricacies of operational procedures to the strategic "why" behind training, each detail underscores the importance of clarity and repetition. Whether you're leading a crew or managing your own team, Marty's wisdom on patience, praise, and involving the whole team promises transformative insights for fostering excellence in landscaping and beyond.
In This Episode:
Gratitude for the good things, including great son-in-laws
Training - what not to do
Engaging your audience
Weighing the importance of certain training topics
Start with a “why” around the training
Train your teachers that safety is #1
Be patient, have patience
Keep your eye on details, follow operating procedures
The importance of clarity
Repetition, repetition, repetition
Looking at your company’s SWOT
Involve the whole team
The power of praise - for dogs…and people
Recapping
Have you signed up for GROW! 2025?
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
24min
June 26, 2024Sales: Prospecting for New Business
Where do you find new business when you need it? Finding new clients is key to a company's growth but can be challenging for salespeople: this isn't something they teach in school.
In this episode, Marty delves into his favorite strategies to elevate your landscaping business to new heights. From uncovering the fun in prospecting and discovering your team’s motivation, he explores how residential and commercial referrals—perhaps from your clients’ neighbors—can be goldmines. Whether it’s using golf outings and meals for prospecting or tapping into community meetings, our discussion revolves around the timeless advice: go where your clients are. Join us as we uncover the secrets to thriving in the landscaping industry by mastering these essential elements of business strategy.
In This Episode:
Microsoft OneNote and it’s usefulness
2024 hits four decades of service
Prospecting can be fun
What’s your “why”? Do you know what motivates your team?
Residential and commercial referrals- how about your clients’ neighbors?
Prospecting with golf and meals
Other community meetings and groups to prospect
Go where your clients are
Recapping
Have you signed up for GROW! 2025?
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
16min
June 19, 2024Interview Series: James Cali on Scalable Systems, Training Teams, and Business Opportunities
In this episode, Marty Grunder and James Cali discuss how they initially met, what they've learned from working togther on our ACE Peer Group Program, and what they love to see landscaping companies implement because of the results that come from it.

James Cali is a Grow Group executive coach, where he draws on his more than 25 years of executive leadership experience within the professional services industry to help business owners develop and execute strategy. Having helped lead a landscape firm from $3M to more than $28M in annual revenue, he is a master tactician whose focus on consistent planning, accountability, and finance drives green-industry companies forward. In addition to his work with The Grow Group, he co-leads McFarlin Stanford, a professional bookkeeping and recruiting firm, and is former chairman of NALP’s government affairs committee. A graduate of the University of New Orleans with an MBA from Southern Methodist University, Jim is based in Dallas, Texas.
In This Episode:
Visiting job sites and Jimmy John sandwiches
How James and Marty met at GROW 2016
OHIO - a great business acronym
Best practices - in any business
Team building - corporate vs. landscaping businesses
Spending a day with a team member- the irrigation story
Relationships and growth
Recognizing team members’ anniversaries
One-on-one meetings - save your questions, the best use of your time
Consistency - meetings, profit sharing, holiday parties
Traditions
The ACE Program - revenue, membership, growth, community
How Italy became an international destination for ACEs
Accountability Creates Excellence (ACE) - how to join, how it works, ROI
Send us your feedback, add your comments, like, share, and send us your show ideas
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
James Cali LinkedIn
Email James Cali

GROW! 2025 Feb 25-27, Columbus OH
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
...more
52min

FAQs about The GROW! Show:

How many episodes does The GROW! Show have?

The podcast currently has 109 episodes available.

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