In this episode, John shares a powerful story that challenges the belief that "nobody is buying right now." After walking into a luxury jewelry store packed with employees and customers, he breaks down why people will always spend money on things they value, and how that same principle applies to lawn care businesses.

If you are struggling to sell your services, this episode will help you reframe the problem, understand what you are truly selling, and build the confidence needed to charge what you are worth.

This is a mindset-shifting episode for green industry business owners who are ready to stop discounting their value and start building real profit.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Saying yes feels productive, but it's often the most expensive habit in your business. In this episode, John breaks down why bad-fit jobs and customers quietly drain profit, energy, and focus, and how learning to say no creates cleaner routes, better clients, and more money.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Your profits may be leaking long before an accident ever happens. In this episode, John breaks down the hidden operational losses inside fertilizer and weed control businesses that most owners accept as normal. This episode sets the foundation for building safety systems that protect your profit, your time, and your peace

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Hiring was supposed to make things easier, but what if it made everything worse?

In this episode, John Pajak responds to a listener email from Lamont Brown and breaks down why hiring often exposes pricing, systems, and profit problems in lawn care businesses, and what to fix before adding help.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Credit card processing fees have become the latest source of frustration for business owners. In this episode, John Pajak breaks down why chasing fees and passing them directly to customers creates confusion, and why the most profitable companies simply price their services to absorb them. Learn how to stop fighting your software, clean up your pricing, and run your business with clarity and confidence.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

John Pajak sits down with Mike Garvey from the Side Hustle Squad Podcast to talk about using the off-season the right way. They cover getting prepay campaigns organized early, structuring a new branch without reinventing the wheel, and why Relay-style "money buckets" can give you clarity at a glance. Then they shift into a practical year-end audit mindset, insurance resets, trimming unused subscriptions, and questioning "standard" pricing before it drains your profit. A tactical, funny, and real-world conversation to help you head into 2026 with less chaos and more control. Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

During the slow season between Christmas and New Year's, John Pajak sits down with Ezra McCarthy of Green Frog Web Design to talk about what lawn care operators should be doing right now to set up a stronger 2026. They break down why a pretty website is not enough, how SEO drives leads, how to think about customer acquisition cost, and why your website should function as your 24/7 salesperson. Plus, they cover simple off-season planning moves that help you get "everywhere" in your market and convert more of the leads you are already generating.

Green Frog Web Design: greenfrogwebdesign.com

Shortcut domain: ilovemyfrog.com

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Using business funds for personal expenses might feel harmless, but it can wreck your taxes, destroy your financial clarity, and sabotage your ability to grow. In this episode, John breaks down exactly how this habit hurts your business and what you can do today to fix it. Learn how to clean up your books, set proper owner pay, and build a financially disciplined company.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Most business owners don't fail because of lack of effort; they fail because of delay. In this episode, John breaks down how "I'll get to it later" quietly destroys momentum, drains profit, and keeps lawn care operators stuck in survival mode. Learn how to break tasks into simple steps, eliminate avoidance, prioritize the work that pays, and create a business that moves forward instead of stalling out.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Many lawn and landscape businesses ignore one of their biggest profit opportunities: old customers. In this episode, John shows how past clients can be reactivated during the off-season to create fast, high-margin revenue heading into spring. Learn how to pull the right list, send the right message, and bring customers back with confidence.

Comments and Questions are welcome. Send to [email protected]

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Mr. Producer

Click the link to connect with Thee Best Podcast Producer in the biz!

https://www.instagram.com/mrproducerusa/

Green Frog Web Design

Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year.

https://www.greenfrogwebdesign.com/johnpajak

My Service Area

"Qualify Leads Based on Your Profitable Service Area."

Click on this link for an exclusive offer for being a "Profits with Pajak" listener.

https://myservicearea.com/pajak

Training and Courses

Budgets, Breakevens, and Bottom Lines™ Workshop

John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.

https://www.johnpajak.com/offers/qvgvV8m3/checkout

Yardbook Training Workshops

Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!

https://www.johnpajak.com/offers/aJ9YX7aB/checkout