The Green Grind Podcast

on this episode of the green grind Kory and LeRoy sit down with Jason Clarkson of Turf Geeks is back on The Green Podcast, and a lot has changed since his first appearance.

What started as a one-man operation built on systems and processes has evolved into a rapidly growing business with a clear vision for the future. Jason joins LeRoy and Kory to share what he's learned from hiring his first employee, building a culture around core values, embracing automation, and creating an exceptional customer experience that sets his company apart.

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What separates good business owners from great ones? In this episode of The Green Grind Podcast, LeRoy and Kory welcome back Ezra McCarthy of Green Frog Web Design—but this time, the conversation goes far beyond marketing.

Drawing from dozens of interviews with successful entrepreneurs on his own podcast, Ezra shares the biggest lessons he's learned about mindset, leadership, profitability, hiring, delegation, and building a business that actually supports the life you want. Together, the guys dive into why bigger isn't always better, the importance of knowing your numbers, creating systems that scale, hiring the right people before you need them, and why business owners are often the biggest bottleneck to their own growth.

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🌐 Need more leads for your lawn or landscape business?

Green Frog Web Design builds search-optimized websites and manages Google Ads to help lawn and landscape companies generate more qualified leads.

Get started at greenfrogwebdesign.com/koryballard

This week on The Green Grind, Kory and LeRoy sit down with Clayton Garrison, President of Norwalk Seasonal Services and Creative Nature, to discuss his entrepreneurial journey—from buying his first snowplow with a loan while working a full-time banking job to building multiple successful outdoor service businesses in Central Iowa.

Clayton shares the lessons he's learned about growing with intention, creating efficient systems, hiring the right people, and making the transition from working in the business to leading the business. The conversation dives into leadership, the importance of processes, building a strong team, and why organization is one of the biggest competitive advantages any contractor can have.

🎧 Free Trial and 20% off Jobber for 6 months:

go.getjobber.com/ballardinc

🌐 Need more leads for your lawn or landscape business?

Green Frog Web Design builds search-optimized websites and manages Google Ads to help lawn and landscape companies generate more qualified leads.

Get started at greenfrogwebdesign.com/koryballard

In this episode of The Green Grind, Kory and LeRoy dive into the real-world challenges and rewards of growing a landscaping business through acquisitions. LeRoy shares the story behind Brilliant Borders' recent acquisition, how an unexpected opportunity turned into a strategic move, and the lessons learned throughout the process.

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In this episode of The Green Grind Podcast, LeRoy and Kory sit down with Landon Evanoff, a 20-year-old entrepreneur from Michigan who scaled his lawn and landscape company from knocking doors for pressure washing jobs to generating over $100,000 in monthly revenue. Kory and LeRoy break down the hard truths behind entrepreneurship: why chaos is common in growing companies, how to build real systems, and what it takes to earn respect as a young business owner managing older employees.

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In this episode of The Green Podcast, Kory Ballard sits down with Stanley Genadek, better known as Dirt Monkey, for an impromptu conversation packed with entrepreneurial wisdom, business growth strategies, and real-world lessons from decades in the trenches.

Stan shares his journey from running a construction company to building multiple successful businesses, including an online retail store, Airbnb portfolio, and one of the most recognized brands in the landscaping industry. Together, Kory and Stan dive into what separates successful entrepreneurs from everyone else: passion, vision, systems, leadership, and the willingness to get out of your own way.

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This week on The Green Podcast, Kory Ballard sits down with YouTube creator, "Mower Mike," for an unfiltered conversation about entrepreneurship, content creation, lawn equipment, and chasing what excites you.

Mike shares his journey from working a corporate career in the defense industry to building a successful YouTube channel focused on mower repairs, equipment reviews, and real-world testing. The two discuss the realities of creating content online, dealing with critics, growing an audience, and why authenticity still wins.

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In this episode of The Green Grind Podcast, Kory and Leroy dive into the red flags they've ignored throughout their careers—and the expensive lessons that followed.

From customers who lead with price, employees who bring toxic attitudes, vendors who constantly miss deadlines, and acquisitions that looked good on paper but felt wrong in their gut, they share real-world stories of what happens when business owners overlook the warning signs.

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In this episode of The Green Grind Podcast, Kory & LeRoy sit down with Brian Fullerton for a raw, wide-ranging conversation on what it really takes to grow a successful lawn and landscaping business in today's environment.

From navigating rising fuel and material costs to handling tough client conversations and protecting your margins, Brian shares the real-world challenges contractors are facing right now—and how to think through them.

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In this episode of The Green Grind Podcast, Kory & LeRoy sit down with John Matthies. Area Sales Manager at SiteOne Landscape Supply, to break down what's really happening in the green industry right now. From fertilizer price spikes to global supply chain disruptions, John gives a behind-the-scenes look at the factors driving costs—and what it means for contractors on the ground.

We dig into John's journey from golf course grounds crew to industry expert, his deep knowledge of turf health and fertilization, and the hard truths about navigating rising expenses in today's market. If you've been feeling the pressure of increasing material costs and wondering how to respond, this episode delivers real-world insight and practical perspective.

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