When the company Wilde Chips released its "chicken chips", nobody bought it. Then they changed the name, and the product started selling. Here's what happened, and a lesson for anyone trying to introduce a new idea to customers.

His Product Wouldn't Sell... Until He Changed This

These lively discussions bring Entrepreneur Media's journalists together with the most interesting, intriguing minds and leaders to discuss the challenges and rewards of entrepreneurship and innovation.

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His Product Wouldn't Sell... Until He Changed This

His Product Wouldn't Sell... Until He Changed This

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