Hisense is ambitiously aiming to dominate the U.S. television market within the next two years through technological advancements, strategic partnerships, and extensive marketing efforts. The company recently became the first official partner of the FIFA Club World Cup, leveraging the global visibility of high-profile sports events to enhance its image as a premium brand. Hisense's strategy includes integrating advanced technologies into its products, expanding its product lineup, and improving customer service to build brand loyalty and increase market share.