Berner has become one of the biggest entrepreneurs in music, clothing, and cannabis; but his journey started with humble beginnings from the Bay Area to Arizona. Falling into the scenes of San Francisco rap and hustling, he got his start working at the Hemp Center and parlaying his cannabis connections into music opportunities. Dregs One and Berner first met during those early days, and this podcast is a detailed discussion into his beginnings. From his first ventures into exotic strains, collaborations with the Jacka and Messy Marv, to launching the Cookies brand, this is a must-see episode for anyone interested in learning how Berner became the mogul he is today.--For promo opportunities on the podcast, e-mail: [email protected] of the Bay Spotify Playlist: https://open.spotify.com/playlist/3ZUM4rCv6xfNbvB4r8TVWU?si=9218659b5f4b43aaOnline Store: https://dregsone.myshopify.com Follow Dregs One:Spotify: https://open.spotify.com/artist/1UNuCcJlRb8ImMc5haZHXF?si=poJT0BYUS-qCfpEzAX7mlAInstagram: https://instagram.com/dregs_oneTikTok: https://tiktok.com/@dregs_oneTwitter: https://twitter.com/dregs_oneFacebook: https://facebook.com/dregsone41500:00 Dregs & Berner’s history05:30 The Bay to Arizona11:20 Passion for cannabis15:20 Sunset District underworld22:26 Early raps: Conceit, Don Toriano28:04 Hemp Center & legalization32:58 Kush, Cherry Pie & Cookies40:30 Creating a brand43:40 Goldtoes45:16 Online haters47:57 The Jacka53:10 Messy Marv55:34 “Yoko” - Chris Brown, Wiz Khalifa1:04:53 Walking away from the game1:08:22 Taylor Gang1:12:38 Cookies Clothing1:16:22 Current projects