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Join Tracy Wilson and Special Guest Jason Voiovich author of 'Marketer in Chief' as we travel back through history to understand the patterns so you can use those insights to create new innovations and opportunities today. 

In a career that spans more than 25 years, Jason Voiovich has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aides for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. 

His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. 

History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today.

Show Notes:
Top Five Communication Lessons from the U.S. Presidents:

1. Paint a positive vision like JFK (John F Kennedy)
- Moon mission
- "Ask not what your country can do for you..."

2. Handle the haters like William Henry Harrison
- Own the insult, don't refute it
- They called him an old man who like to drink hard cider
- He started serving hard cider at all his rallies

3. Stand up for what you believe in like John (and Abigail) Adams
- They wrote their values into law (equality before the law, education for everyone, etc)

4. Be funny like Abe Lincoln
- Wit laughs at everyone, humor laughs with everyone
- There's an important difference

5. Be honest like Harry Truman
- Level with people; they'll respect you for it
- People are smarter than politicians (or CEOs) give them credit for

Bonus! Dress like Ben Franklin
- When he was advocating for American aid in the French court during the Revolutionary War, he put on a "costume" and manners of what the French thought an American should be like. He did Not try to copy them or ingratiate himself.

Here's how to connect with Jason:
https://marketerinchief.com/
https://twitter.com/JasonTVoiovich
https://www.linkedin.com/in/jasonvoiovich/
https://www.youtube.com/channel/UCcYrBt2dEAxGVFAjZHhBIww

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