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We look at how, in the past, technology waves, economic imbalances and a radical shift in communication medium create a fertile terrain for wars to explode. How do we get there? What can the past help us understand about the future? Has social media, and the rise of the new digital economy created a tinder box? And are there glimmers of hope, and if yes, which ones?

We explore the comparison between a nuclear reaction and social media. Through the great metaphor of HBO's documentary "Chernobyl", and its fifth episode, we learn about what happens in a nuclear reactor: uranium, boron rods, positive void coefficient, negative temperature coefficient, and the necessary balance between all elements. Have we reached a boiling point, in our practice of social media? Who will be the ways we can keep this new medium in check?

Where we look at the 5 fundamental components of a media communication theory: emitter, receptor, medium, container, and content. We then explore the link between them, and what it means in today's day and age. We also start a new segment where we feature your letters, comments, opinions and answers.

A little voyage through the past 15 years, an accelerated look into the birth of social media. A time for heretics to defy common ideas; a time to rethink media... or was it a time to tap into pent up feelings, and the gut of the audience, now made creators en masse?

A first episode, a way to say hello, and introduce this adventure which commences.