Hit Publish

On this episode of Hit Publish...

Settle in, this episode of Hit Publish is a deep dive into marketing at enterprise level. Adrian Fraguela is an experienced B2B technology marketer with extensive experience in driving awareness, pipeline and digital experiences to target audiences across digital marketing channels. Adrian spoke about his role during his time at Cloudera in which he and his team developed, managed, and executed targeted ads at scale for the software juggernaut.

If you like analytics, big-data, cloud tech, machine learning and want to know how hundred million dollar Silicon Valley behemoths do their thing, then listen closely.

Side note – unfortunately, in this episode, the audio quality is not quite up to our usual standards. Nevertheless, we learnt a heck of a lot in this one, enjoy!

Hit Publish – https://hitpublish.digital/

On this episode of Hit Publish...

As the title suggests, this one is a little off subject, but certainly worth a listen. As well as playing host to the Hit Publish podcast the UK Digital Retail Innovation Centre (aka the UK:DRIC) is a hub for digital innovation, based in the heart of Gloucester. UK:DRIC manager Emily Knight and Jason Smith head of Marketing Gloucester unpacked for us the purpose behind UK:DRIC and shared success stories from companies working with the UK:DRIC.

As well as being an advocate of technology (providing it has a purpose and a benefit) the UK:DRIC is about supporting and promoting the high street. Emily & Jason outline some of the developments being made to help the high street keep up with technological change and also the case was made and evidence provided for Gloucester as a proven path-finding City of tech innovation.

All in all a fascinating episode, if not entirely digital marketing or algorithm obsessed, this one is well worth a listen.

Hit Publish – https://hitpublish.digital/

On this episode of Hit Publish...

We spoke with Polly Barnfield (OBE) from Maybe* Tech, a new social listening tool that helps brands benchmark and improve their social media performance and uniquely compare results against brand competitors.

We spoke to Polly about the challenges facing the high street retail environment, and how this can be affected by and effective social media use. We looked at the future of the high street and how good and bad brands are using social effectively to engage and drive footfall.

Polly sits on the Future High Street Taskforce, which is handy. ;o)

We discussed the UK wide Digital Index – an index that ranks towns and city’s against each other, and also of those contributing social voices within each town and city that are effecting this, in terms of their reach, output and amplification.

Hit Publish – https://hitpublish.digital/

On this episode of Hit Publish...

“What’s the ROI of Social Media?!” Georgie Davies, Instagram fiend, enemy of all things coffee and an expert in organic social media joins us in this episode.

Georgie is the brains behind Simply Social UK – experts in Organic Social Media and Community Management across various Social Media Platforms, they’re probably handling some of your favourite accounts.

We asked Georgie if there was any point in organic social due to the decline in natural reach and relatively low-cost of paid social media.

Her answer warmed our cold dead hearts, and actually, made a whole lot of sense.

Georgie also gave us her top 3 tips for growing your social channels fast – her favourite tools to use and metrics to measure and also shed light into her role working ‘outside’ the brand.

Hit Publish – https://hitpublish.digital/

On this episode of Hit Publish...

We sat down with Rich Leigh of Radioactive PR and the newly formed Radioactive Talent. Founded in 2014 Radioactive is a full service PR agency leading on and offline campaigns for household names and brands across the UK.

We spoke with Rich about how the PR world has changed dramatically over recent years and how his agency has responded to that. We asked the million dollar question of how ROI (return on investment) can be measured in PR and should the likes of Facebook and Twitter be considered as 'publishers'.

Hit Publish – https://hitpublish.digital/