The FI GROW team discusses how Community Banks and Credit Unions should strategize their Ad strategies when it comes to the different social media and PPC advertising platforms. It's important for your Financial Institution to understand how all the different platforms work together - here's why!

The FI GROW team discusses why your bank or credit union isn't sending enough emails out to your subscribers. Here's everything you need to know about email frequency for your financial institution!

The FI GROW team discusses how to convert indirect members or customers to larger relationships and the different types of messaging that goes into growing that relationship beyond their 3rd party connection to your bank or credit union.

The FI GROW team discusses why a bigger budget with Social Media ads doesn't correlate with better campaign results. Tune in to learn how your bank or credit union can be more strategic with the allocation of your financial institution's marketing budget.

The FI GROW team define what a Digital Branch exactly is, why it's important for your financial institution to take the steps forward to building one and all the best practices when it comes to budgeting for your Digital Branch.

The FI GROW team discusses the types of emails your bank or credit union should be sending to your members. We also discuss email frequency and how current industry email standards are shifting to sending more emails more often. Tune in for email best practices!

The FI GROW team discusses how Apple's recent iOS 15 update has impacted advertising on online platforms, by allowing users to opt out of tracking. This in turn, could be problematic when it comes to targeting and retargeting customers. Tune in to learn how we've helped our community bank and credit union clients navigate through these changes.

The FI GROW team discusses how your bank or credit union can build product pages that actually convert. We cover all aspects from defining different types of conversions, lead captures, moving customers into your application process and best practices when building your product pages.

The FI GROW team discusses what banks and credit unions need to be doing for credit card promotions around the holidays. Tune in for the best practices for a successful holiday credit card promotion.

The FI GROW team talks about whether your financial institution should or should not be bidding on it's own name as a keyword for pay-per-click (PPC) campaigns. Known as "branded keywords" - these search terms include your specific bank or credit union's name. We discuss our branded keyword recommendations for our clients' PPC campaigns.