Technology has improved so much over the past few years with regards to targeting a specific audience for your TV commercials. For many companies, TV didn’t make financial sense in the past, because companies felt like they were spending too much on reaching people that weren’t necessarily their audience. This has all changed and our interview with Mike Sklut, the Digital Sales Manager at KTVU will open up your eyes to how specific of an audience you can reach. Say goodbye to wasted TV spending!

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