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Hitting Neutral: The Skill Every Business Owner Needs


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Welcome back to Be More Lobster! In this episode, I dive deep into an emotion that doesn’t get nearly the credit it deserves in business: neutral. I believe that the ability to access a neutral state—on command—is an absolute game-changer for entrepreneurs, especially when it comes to taking action and moving forward (even when your emotions are all over the place).

Here’s what you’ll learn in this episode:

  • Three powerful benefits of neutrality
    • Discover why regulating your emotions, especially during challenging or uncertain times, is essential for business success.
    • Understand how being neutral opens up space for better choices, resourcefulness, and more empowered action.
    • Learn how taking action from a neutral state trains your brain that you don’t always need to feel amazing—sometimes, neutral is more than enough.
  • My step-by-step exercise for accessing neutral
    • I guide you through my easy (and compassionate) process for finding your calm center, even on tough days or when your hormones are running wild.
    • I break down a four-step emotional ladder to move from overwhelm to possibility, curiosity, and beyond—without trying to force yourself to leap instantly to excitement or joy.
  • Real talk about the realities of emotional regulation
    • I get honest about those days when you just can’t seem to access good feelings and remind you that compassion is key.

Grab your brew and listen in for practical tools, mindset shifts, and a healthy dose of realness. If you’re ready to stop waiting for motivation or joy to strike before taking action, this episode is for you!

If you found this episode helpful, please subscribe and leave a review—your support means the world!

Can’t wait to see you next time on Be More Lobster.

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#BeMoreLobsterBy Louise Cartwright