Welcome back to Be More Lobster! In this episode, I dive deep into an emotion that doesn’t get nearly the credit it deserves in business: neutral. I believe that the ability to access a neutral state—on command—is an absolute game-changer for entrepreneurs, especially when it comes to taking action and moving forward (even when your emotions are all over the place).

Here’s what you’ll learn in this episode:

• Three powerful benefits of neutrality
  • Discover why regulating your emotions, especially during challenging or uncertain times, is essential for business success.
  • Understand how being neutral opens up space for better choices, resourcefulness, and more empowered action.
  • Learn how taking action from a neutral state trains your brain that you don’t always need to feel amazing—sometimes, neutral is more than enough.
• My step-by-step exercise for accessing neutral
  • I guide you through my easy (and compassionate) process for finding your calm center, even on tough days or when your hormones are running wild.
  • I break down a four-step emotional ladder to move from overwhelm to possibility, curiosity, and beyond—without trying to force yourself to leap instantly to excitement or joy.
• Real talk about the realities of emotional regulation
  • I get honest about those days when you just can’t seem to access good feelings and remind you that compassion is key.

Grab your brew and listen in for practical tools, mindset shifts, and a healthy dose of realness. If you’re ready to stop waiting for motivation or joy to strike before taking action, this episode is for you!

If you found this episode helpful, please subscribe and leave a review—your support means the world!

Can’t wait to see you next time on Be More Lobster.

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In this episode, I dive into the topic of asking for what you truly want—without limitations or shame. I share a powerful exercise I recently took my one-to-one clients through at a retreat, exploring why so many people find it difficult to confidently declare their desires.

I reflect on how, despite my invitation for clients to share what they wanted from the retreat, not one person responded—and what this reveals about our beliefs and internal barriers. A key theme that emerged is the discomfort many of us feel around the phrase “I want,” and how quickly we justify, downplay, or cap our own desires based on what we think is possible or allowed.

The discussion explored the stories we tell ourselves—such as “I don’t want much” or “I’m content,”—and how these narratives can serve as subtle limitations masking fear, guilt, or self-imposed ceilings on our ambition.

I share details of the campfire exercise, inviting you to imagine a scenario where anything and everything you wish for can be granted. This uncovers the “expectation ceiling” that we often place on ourselves, sometimes unconsciously. One concept discussed was the idea that your daily perspective—your mental “lens” or “frame”—shapes your experience of life, your actions, and ultimately your results.

I encourage you to pay attention to the limiting frames you might be wearing, and how changing them can open up new possibilities for joy, success, and fulfillment. I guide you through the “Send Cinderella to Rehab” exercise from Amanda Owen’s book The Power of Receiving: finding a quiet space and writing three pages of sentences starting with “I want,” letting your desires flow freely and unapologetically.

This exercise is designed not to craft your next five-year plan, but to clear the debris of guilt, embarrassment, and self-restriction from your inner world. Several points were raised, including: The difference between gratitude/contentment and settling for less than you truly desire The importance of owning your true wants, even (or especially) if they seem “greedy” or “unrealistic”

How your vision for the future shapes your emotional state today, and how that emotional state creates your future If you feel openness or resistance as you do the exercise, notice what comes up—that’s where your breakthroughs and deeper self-knowledge are waiting. Give yourself full permission to want what you want.

Thank you for joining me for episode 8 of Be More Lobster. If this episode resonated, try the exercise for yourself and see what comes alive for you. I’ll see you in the next episode!

In this episode, I dive straight into the topic of challenge—not just talking around it, but meeting it head-on. The conversation focused on how challenges and obstacles aren’t just hurdles or roadblocks; they can be reframed as the very fuel that ignites our ambition and growth.

One concept discussed was the idea of "the pinch"—those moments of pressure and discomfort where real change and growth become possible. I share why I encourage my clients (and myself) to lean into the pinch, even when it's uncomfortable, and how it reflects on our ability to hold space for difficult emotions: uncertainty, fear, frustration, disappointment, and more.

A key theme that emerged was the importance of regulating not just to calm, but to hard—teaching ourselves how to find capacity and safety even in difficult states, rather than waiting to feel calm before taking action. The discussion explored my own story of overcoming trauma and physical challenge, such as returning to cold water swimming after my dad passed away, and how I learned to regulate myself inside the experience rather than outside of it.

Several points were raised, including how, as business owners, we often seek quick answers to relieve discomfort, but real solutions come from open, expansive conversations and from shifting our identity away from passive consumer or employee mindsets [08:12]. Another significant idea was recognizing how we magnify the pain of challenges when we treat them as final results rather than as parts of the process. Trading up problems is inevitable as we grow; the bigger the challenge, the more we expand.

Ultimately, the episode concludes with an invitation: to make challenge purposeful and powerful by changing how we think about it, to see adversity as an opportunity to step into new identities, test ourselves, and prove our resourcefulness .

Key Questions to Reflect On:

• Who are you in a challenge, and how does that shape your life experience?
• How might you choose to experience challenge differently, starting today?

Thank you for tuning in. I hope this episode helps you embrace your next challenge with fresh perspective and greater strength.

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In this episode, I explored the topic of pressure and how it shows up for entrepreneurs and business owners. I explained why I named this podcast Be More Lobster—because lobsters know that the pain of outgrowing their shell is simply a sign it’s time to grow, and not something to fear.

The conversation focused on:

• The different ways pressure manifests in business—whether it feels like the need to prove oneself, to move faster, or to constantly chase after results 
• The tendency to believe that being more organized or disciplined will solve the problem, and the endless search for the perfect planner or strategy 
• One concept discussed was what happens when we imagine giving up on our business dreams—the pressure doesn’t go away, and often intensifies, showing that the pressure is internal, not just about business circumstances 
• A key theme that emerged was the fear of running out of time—not having enough time to succeed, to create the life or become the person we want to be 
• The discussion explored the idea that rushing is just a symptom, not the core issue. The underlying story we tell ourselves—like believing we’re behind or not enough—creates the urgency and pressure 

Several points were raised, including:

• The most powerful shifts don’t come from new systems or more discipline, but from giving ourselves permission to slow down, breathe, and practice self-love 
• The encouragement to reflect: Am I building my business from trust or urgency? From sufficiency or fear? 
• The notion that the feeling of running out of time is just that—a feeling, not a fact. When we stop treating every feeling like it’s a fact, we open ourselves up to a different, more freeing experience of business and life 
• I shared personal insights about getting more done when I slow down, feeling less exhausted, and actually enjoying the process more 

Reflection questions for you:

• Where do I notice unnecessary pressure in my work or life?
• What story am I telling myself that might be fuelling this pressure?
• What if I’m exactly where I’m supposed to be?

If you enjoyed this episode, please share it with friends or colleagues, and leave a review—it means so much to me. Remember: you’re not behind, there’s enough time, and you’re exactly where you need to be.

—See you in the next episode of Be More Lobster!

Welcome back to the Be More Lobster podcast! In this episode, I dive deep into the real starting point for creating change—not by doing something different, but by being someone different. I share my personal 5S Formula for personal transformation, which is foundational for achieving results more quickly, with more fun, and less stress.

What You’ll Hear in This Episode

• Why "be someone different" is more powerful than "do something different" and how your current self creates your current results.
• The 5S Formula for personal transformation:
  • Space: Why you must create space—physically, mentally, emotionally—before bringing in something new and what you might need to let go of.
  • Schedule: How scheduling freedom and values into your life gives you more control and focus.
  • Support: The power of asking for help, getting the right emotional, practical, and coaching support, and how doing so changed my own life and relationships.
  • Standards: Raising your standards for yourself, your relationships, your business, and your well-being to drive change.
  • Self-Concept: The importance of who you are being—how your beliefs about yourself influence everything you do and achieve.

I use the analogy of a circle with three triangles (space, schedule, support) surrounded by further rings (standards and self-concept) to illustrate how these elements interplay and lead to deep transformation.

Key Takeaways

• Who you are being informs what you are able to create.
• Lasting change comes from shifting your self-concept and raising your standards—not just adjusting your actions.
• Creating space and scheduling intentionally aren’t restrictive—they’re liberating.
• Support is vital, and it’s powerful to both ask for and offer it.
• Your business outcomes are a direct extension of your personal growth.

Next Episode

Stay tuned for next week, where I’ll explore why working towards a result might actually be backward thinking.

I'd love to hear what resonated most with you in this session! Drop me a message with your favorite part, and until next time, keep being more lobster.

Welcome back to the Be More Lobster podcast! In this episode, I dive deep into the real starting point for creating change—not by doing something different, but by being someone different. I share my personal 5S Formula for personal transformation, which is foundational for achieving results more quickly, with more fun, and less stress.

What You’ll Hear in This Episode

• Why "be someone different" is more powerful than "do something different" and how your current self creates your current results.
• The 5S Formula for personal transformation:
  • Space: Why you must create space—physically, mentally, emotionally—before bringing in something new and what you might need to let go of.
  • Schedule: How scheduling freedom and values into your life gives you more control and focus.
  • Support: The power of asking for help, getting the right emotional, practical, and coaching support, and how doing so changed my own life and relationships.
  • Standards: Raising your standards for yourself, your relationships, your business, and your well-being to drive change.
  • Self-Concept: The importance of who you are being—how your beliefs about yourself influence everything you do and achieve.

I use the analogy of a circle with three triangles (space, schedule, support) surrounded by further rings (standards and self-concept) to illustrate how these elements interplay and lead to deep transformation.

Key Takeaways

• Who you are being informs what you are able to create.
• Lasting change comes from shifting your self-concept and raising your standards—not just adjusting your actions.
• Creating space and scheduling intentionally aren’t restrictive—they’re liberating.
• Support is vital, and it’s powerful to both ask for and offer it.
• Your business outcomes are a direct extension of your personal growth.

Next Episode

Stay tuned for next week, where I’ll explore why working towards a result might actually be backward thinking.

I'd love to hear what resonated most with you in this session! Drop me a message with your favorite part, and until next time, keep being more lobster.

back from true growth and satisfaction, both in business and life. Here’s what you’ll hear about in today’s conversation:

Topics Covered

• Upper Limit Problems: I explore how we unconsciously sabotage our own progress by creating chaos or letting go in other areas when things start going well.
• Emotional & Somatic Capacity: Discover why it often feels unsafe to expand and why our minds and bodies might resist growth, especially after periods of stress or trauma.
• Patterns of Self-Sabotage: Exhaustion, drama, procrastination, moaning, withdrawal, and inconsistency are all ways we might undercut ourselves without even realizing it.
• Learning from Contrast: I share my personal experience with the 75 Hard challenge and what it taught me about who I am when I’m at my best versus when I let things slip.
• Raising the Stakes: Hear my realizations about training and competing not just to finish, but to excel—and how this shift in mindset applies to our businesses and lives.
• Expanding Capacity: I offer insights into combining mindset and somatic work for real change, and why just “getting through” isn’t enough for true satisfaction.
• Practical Coaching Tools: Learn about my 3A process—awareness, alternative, and action—for catching unhelpful thoughts and behaviors and immediately shifting into a more resourceful state.

Key Takeaways

• When we grow or set bigger goals, it’s common to unconsciously create chaos elsewhere as a way to keep ourselves safe.
• True transformation requires expanding both mental and somatic (bodily) capacity.
• Don’t train just to finish—train to thrive, in every area of your life.
• The stories we tell ourselves (“I’m so tired,” “I can’t do it all”) often keep us playing small.
• With the right strategies, you can both protect your energy and expand your possibilities.

Resources Mentioned

• Find me on Instagram at Who Will I Become? — where I’m documenting my journey with the 75 Hard challenge and Hyrox training in real time.

Join the Conversation

Have you noticed yourself letting go in one area when you go all in somewhere else? Which self-sabotage patterns resonate for you? I’d love to hear about your experiences and how you’re raising the stakes in your own life.

Thanks for tuning in to this smorgasbord of insight and strategy. Let’s keep growing together—see you on the next episode of Be More Lobster!

Welcome back, listeners! In this episode of Be More Lobster, I dive deep into the season of life when you just don’t know what’s next—and maybe don’t even care about finding out. I explore what it means to lose momentum, vision, or direction, and how for action-takers and growth-driven women, that uncertainty can feel incredibly uncomfortable and even wrong.

You’ll hear me share my personal journey through loss and transition, especially after losing my dad. I open up about what it felt like to be completely lost, directionless, and disconnected from my sense of purpose—not just as a daughter, but as a business owner.

Highlights from the episode include:

• Why “not knowing” what’s next is sometimes the most powerful place you can find yourself
• The concept of liminal space: that uncertain transition between what was and what’s next
• How business can become a false source of certainty and identity
• Practical reflections for distinguishing between a true season of transition and a fear-based avoidance strategy
• Powerful prompts to shift from resistance and pressure into curiosity and self-trust

I encourage you to ask yourself:

• Where are you creating pressure because your brain is demanding certainty?
• How could you let go of needing big answers right now?
• What would it feel like to trust that you’re exactly where you need to be?

Remember, you’re allowed to deeply care about your work and your success, and also have seasons without a five-step plan. Sometimes the clearest next step appears the moment you give yourself permission to stop demanding one.

Thank you so much for tuning in. I can’t wait to connect with you on the next episode of Be More Lobster.

Welcome back to the Be More Lobster podcast! In this episode, I dive into the concept of why sometimes having no result can actually feel safer than putting yourself out there and risking possible failure. I open up with a client story and ask you to reflect: Have you ever had one of those mornings where you know exactly what needs to happen, but you end up feeling too tired or "off" to get started? You might find your brain offering up all kinds of logical reasons to avoid action, but what’s really underneath that?

We look closely at how staying “busy” and stuck can actually be a clever way for our brains to protect us from vulnerability, disappointment, or uncertainty. I share real coaching insights from a recent group call where we uncovered how sometimes the exhaustion we feel isn’t physical, but emotional—stemming from the pressure of unfulfilled goals or the anticipation of taking bold steps.

You'll hear me explore:

• How we unconsciously choose the discomfort we know, rather than risk the uncertainty of trying and potentially failing
• The difference between genuine rest and avoidance
• How women in business (and all of us!) can stay busy tweaking and perfecting rather than taking real, progress-making action
• The importance of recognizing when we’re trading possibility for control

I leave you with simple, practical questions for self-reflection that you can journal about or ponder while walking:

• What’s the thing you’ve been putting off until you feel “ready”?
• What emotion might be sitting beneath that hesitation?
• Are you really tired, or is it a way of protecting yourself from uncertainty?
• If you stopped running the same old avoidance model, what’s the smallest next step you could take?

This episode is all about noticing those moments where you choose a guaranteed "no" over a possible (but not assured) "yes"—and how you can gently challenge yourself to stretch into growth. Just like a lobster must shed its shell in order to grow, your growth comes from daring to be vulnerable and trying, even when the outcome is uncertain.

Thank you for listening! I hope you find these insights valuable for embracing your own "lobster moments." If you loved the episode, don’t forget to subscribe and use the journaling prompts above. 

Welcome to the debut episode of "Be More Lobster," the newly evolved podcast formerly known as Seeking Simplicity! In this heartfelt and insightful introduction, I share the personal journey that inspired the podcast’s transformation and sets the stage for what listeners can expect moving forward.

Episode Highlights

• From Seeking Simplicity to Be More Lobster:
  I reflect on the podcast’s origins during a season of grief, perimenopause, family struggles, and the craving for a slower, simpler life (00:08). I discuss how this need for simplicity was just the beginning of a bigger vision (01:26).
• Evolving Ambitions:
  Even amidst life’s messiness, I noticed how my clients’ ambitions didn’t disappear—they evolved or changed shape. Women are still striving for success, freedom, and wealth, but also want to truly enjoy the journey (01:54).
• The Lobster Analogy:
  Discover the "Be More Lobster" metaphor, inspired by a short YouTube video about how lobsters grow by embracing discomfort and vulnerability (03:40). I explain that pain and stretch are not signs of brokenness but essential parts of growth (05:20).
• Women in Business:
  The conversation shifts to speaking directly to women building businesses that are extensions of themselves—often accidental entrepreneurs driven by life experiences and deep passions (06:38).
• Mindset & Managing Discomfort:
  Learn why managing our minds and emotional well-being is crucial, especially for women juggling hard emotions, multiple goals, and fluctuating life circumstances like perimenopause (07:09).
• Enjoying the Journey:
  I challenge the pattern of postponing joy and encourage you to embrace the stretch of growth along the way, not just after reaching the "destination" (08:20).

Key Questions to Reflect On

• Where have you been making discomfort mean something's gone wrong?
• What happens when you view discomfort as a sign of growth?
• What are you in the process of growing into? (09:11)

Listener Invitation

Binge the first batch of short, practical episodes, and ask yourself with each one:
"How can I apply this to me? Where does this apply to me?"
Join Louise on this Be More Lobster journey, embracing real conversations, real business, real life, and the empowerment to grow through life’s stretches.

Tune in now and don’t forget to subscribe for future episodes!