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'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make those messages positive and uplifting, because if anything, this is the year to spread holiday cheer. 

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