If you’re an indie author gearing up for holiday sales, don’t sleep on these three underrated—but powerful—marketing tools.

In this episode, Lynn McGinnis breaks down how to optimize your Amazon Author Central profile, use BookBub to boost visibility (even without paid ads), and why Goodreads is a set-it-and-forget-it SEO powerhouse you shouldn't ignore.

Whether you’re updating old assets or launching your first book, these tools can quietly do the heavy lifting—especially when readers are actively gift shopping.

You’ll learn:

- How to tell if your Amazon Author profile is costing you sales

- The BookBub feature most authors skip—but shouldn't

- Why Goodreads matters for your author platform (even if you're not social)

🎁 Grab the free Holiday Author Marketing Guide: LynnMcG.com