For the final episode of 2025, I’m pausing the usual teaching to reflect.

This year was, in equal measure, a very good year and a very hard one. In this episode, I look back on the work that mattered, the lessons that shaped my approach, and the realities of building visibility and authority as an author in a constantly changing landscape.

I talk about the wins and the setbacks, what experimenting with AI, advertising, and long-term content reinforced for me, and why consistency and intention continue to outperform chasing trends. I also share a more personal reflection on loss, progress, and what it means to carry both forward.

This episode isn’t a how-to. It’s a moment to take stock—and to look ahead to 2026 with clarity, steadiness, and purpose.

Thank you for listening, and for being here.

Merry Christmas and a very Happy New Year!

In this episode of Author Marketing Minute, we explore practical, thoughtful ways readers and writers can support their favorite authors during the final weeks of the year. From gifting Kindle books and writing meaningful reviews to sharing quotes, lifting up fellow writers, and practicing generosity online, these simple actions can make a big impact during the holiday rush. Whether you’re an author looking to encourage your audience or a reader wanting to give back, you’ll find easy, last-minute strategies that strengthen the literary community and help stories reach the people who need them most.

To learn more about author marketing coaching, consulting, and done-for-you services, visit LynnMcGinnis.me. Or follow Lynn on social media - @LynnMcG

In this episode of Author Marketing Minute, we’re breaking down six quick, high-impact holiday marketing moves you can use even if December already feels chaotic. From crafting a scroll-stopping hook to sharing standout review lines, book quotes, short personal videos, small ad experiments, and heartfelt holiday messages, you’ll learn simple, doable actions that help you stay visible during the busiest season of the year. These strategies require minimal time but create meaningful connection with readers—and they’re perfect for authors who want to maintain momentum without adding stress.

https://lynnmcg.substack.com/

As the holidays approach, visibility pressure ramps up — but that doesn’t mean you have to. In this episode, we’re talking about how to stay visible without burning out. I’ll share a few simple ways to prep your content ahead of time, what to post when your energy is low, and how a light-week plan can protect your attention while still keeping your presence warm.

Takeaway:

A little prep now gives you freedom to step away later — without guilt, without scrambling.

Let’s Connect:

If this helped you breathe a little easier, I’d love to hear how you’re planning your light week.

If you’re an indie author gearing up for holiday sales, don’t sleep on these three underrated—but powerful—marketing tools.

In this episode, Lynn McGinnis breaks down how to optimize your Amazon Author Central profile, use BookBub to boost visibility (even without paid ads), and why Goodreads is a set-it-and-forget-it SEO powerhouse you shouldn't ignore.

Whether you’re updating old assets or launching your first book, these tools can quietly do the heavy lifting—especially when readers are actively gift shopping.

You’ll learn:

- How to tell if your Amazon Author profile is costing you sales

- The BookBub feature most authors skip—but shouldn't

- Why Goodreads matters for your author platform (even if you're not social)

🎁 Grab the free Holiday Author Marketing Guide: LynnMcG.com

The holiday season can pull authors in every direction — family, work, and the pressure to “do it all.” In this episode of Author Marketing Minute, Lynn McGinnis shares why this time of year isn’t about doing more; it’s about focusing on what matters most.

Her hope is that the 2025 Holiday Author Marketing Guide helps you use the time you have in a more impactful way, so you can keep your momentum without sacrificing the season that matters most.

Grab your free copy of the guide at LynnMcG.com

Feeling overwhelmed by all the things you’re “supposed” to do to market your book? You’re not alone.

In this episode, Lynn shares why momentum doesn’t come from doing everything — it comes from doing one small, strategic thing at a time.

Through real-world examples and insights from her coaching work, she explains how to shift from scattered effort to focused progress — and why clarity, not complexity, is what truly builds visibility.

Learn more and connect:

🌐 Website: https://LynnMcG.com

📬 Email: [email protected]

💡 Free Resource: Book Launch Starter GPT - https://lynnmcginnis.co/freebooklaunchgpt

✉️ Substack: https://lynnmcg.substack.com

Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.

Most authors think marketing means selling more books — but real author marketing is something entirely different.

In this episode, Lynn breaks down the difference between book marketing and author marketing, showing why the first feels exhausting and the second creates real, lasting visibility.

If you’ve ever wondered why your ads, posts, or promotions aren’t working, this short episode will help you see the bigger picture — and rethink what marketing can look like when it’s built on relationships, not transactions.

Learn more and connect:

🌐 Website: https://LynnMcG.com

📬 Email: [email protected]

💡 Free Resource: Book Launch Starter GPT - https://lynnmcginnis.co/freebooklaunchgpt

✉️ Substack: https://lynnmcg.substack.com

Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.

In this first episode, host Lynn McGinnis introduces Author Marketing Minute — a podcast created to help indie authors build lasting visibility without burnout or gimmicks.

She shares what listeners can expect, why author marketing is different from book marketing, and how meaningful visibility starts with relationships, not transactions. Lynn also introduces her philosophy on making one small move at a time to create real, sustainable momentum.

Learn more and connect:

🌐 Website: https://LynnMcG.com

📬 Email: [email protected]

💡 Free Resource: Book Launch Starter GPT: https://lynnmcginnis.co/freebooklaunchgpt

✉️ Substack: https://lynnmcg.substack.com

Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.