New authors are navigating an overwhelming amount of advice.

In this episode of Author Marketing Minute, Lynn McGinnis breaks down six common marketing mistakes first-time self-published authors make — many of them fueled by loud, confident misinformation online.

From believing the book will sell itself, to ignoring keywords and categories, to rushing publication out of sheer exhaustion, these are the decisions that quietly cost authors momentum before they realize it.

This episode covers:

– Why publishing a book is not a marketing plan

– How metadata impacts discoverability

– Why distribution is a strategic decision

– What your author presence signals to readers

– The cost of skipping professional editing and design

– How rushing a launch can change your book’s trajectory

You can read the full Substack post here:

https://lynnmcg.substack.com/

Learn more about Lynn and her work with authors at:

https://LynnMcGinnis.me