A quiet book launch can feel like failure — even when you didn’t expect a bestseller.

In this episode of Author Marketing Minute, Lynn McGinnis reframes what disappointing launch sales actually mean. A book launch isn’t a verdict on your work or your ability as an author. It’s a stress test that reveals what already existed underneath — audience, visibility, momentum, and infrastructure.

Low initial sales don’t mean your book has no future. They usually mean something in the system around the book is missing or incomplete. And that distinction matters, because it changes what you do next.

Instead of asking “Why didn’t this work?” this episode offers a more useful question: “What’s missing?” Clarity, connection, and consistency matter far more than a single launch week.

If you’re feeling stuck after a launch — or trying to avoid repeating the same pattern — you can book a free 30-minute Unstuck appointment here:

https://lynnmcginnis.me/contact