One of the most common questions self-published authors ask is whether disappointing sales mean there’s a problem with their book — or their marketing.

In this episode of Author Marketing Minute, Lynn McGinnis walks through how to diagnose what’s actually happening before jumping to conclusions. Instead of guessing or self-blaming, this episode breaks down what different signals can tell you about visibility, packaging, consistency, and quality.

You’ll learn how to interpret sales data more clearly, why most authors stop too early, and why diagnosis has to come before tactics. In many cases, the problem isn’t talent or effort — it’s misidentifying what needs to be fixed.

This episode is for authors who feel stuck, unsure where to focus, and tired of throwing time or money at the wrong solution.

Learn more about Lynn and her work with authors at

https://lynnmcginnis.me