Bryan Gildenberg and Jan Rogers Kniffen estimate holiday season spend. Jan has projected 4.0% growth, with a “solid Christmas” close to the value of last year’s. “I just don’t see what’s going to stop it.” Bryan points to consumer confidence at an all-time low and MasterCard (MA) projecting that 80% of its users are value-shopping. He says that increasingly, shoppers will use AI to price compare across retailers.

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