This week join Max as he and Bentzi Rubin discuss the importance of a holistic marketing approach and how to best utilize freelancers to fill in gaps in house. They discuss topics such as:

• Startups v. Corporations [02:23]
• Explosion in number of marketing channels [05:51]
• How to build a marketing team [10:49]
• Cross-functional communication [12:53]
• Importance of the website element in a marketing funnel [14:55]
• Importance of diversifying your ad-spend platform [32:06]
• Utilizing freelance experts [35:53]
• Dangers of a false negative in paid search [38:56]